The new IVU varieties
23 May 2023
Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
Welcome to Cherry Times
23 May 2023
Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
01 May 2023
The Meda® series cherry varieties are owned by International Varieties Unlimited (IVU), a company established in 2010 from a joint venture between an American cherry breeding company and the Proprietary Fruit Varieties (CA USA) of the late Marvin Nies.
07 Apr 2023
According to a survey conducted by Dondini et al (2019) and recently updated (Lugli, 2023), more than 50 breeding programmes aimed at creating new cherry varieties and rootstocks are active worldwide. Creating a new variety has become an all-round entrepreneurial activity.