Cherry Times Magazine online now! And get your free copy at Macfrut
29 Apr 2025
Pick up a free copy of Cherry Times Magazine at the Berry Area of Macfrut 2025 or browse the 94-page edition dedicated to the international cherry sector online now.
The Meda® series cherry varieties are owned by International Varieties Unlimited (IVU), a company established in 2010 from a joint venture between an American cherry breeding company, the Proprietary Fruit Varieties (CA USA) of the late Marvin Nies, one of the largest cherry breeders, and a group of Chilean cherry nurserymen and exporters.
"The intent of this agreement," Alejandro Navarro, president of IVU, tells Cherry Times®, "was to select, develop and market new cherry varieties of high quality (high size, hardness and sweetness) and with good post-harvest performance (processing, storage, shelf life). After a selective process lasting more than 10 years and conducted on a variety potential of 80 Californian cherry genotypes, IVU licensed, patented and marketed six new varieties under the Meda® trademark: Meda Rex® IVU-115*, Meda Fox® IVU-548*, Meda Tiger® IVU-524*, Meda Bull® IVU-104*, Meda Wolf® IVU-105* and Meda Taurus® IVU-533*."
The cultivation of the varieties of the Meda Cherry® line internationally is managed and controlled by IVU through cultivation contracts with minimum planting rights. The varieties of Grupo Meda have been authorised by eight Chilean exporters who have accepted a minimum planting right of 600 hectares in total: Garces Fruit, Copefrut, Frusan, Cerasus, Ranco Cherry, Childresh, LQ Fruits and Polar Fruit. In addition, IVU has agreements with McDougall & Son (250 ha) in the US, Manuel Raventós (100 ha) in Spain and a contract is in the process of being closed in South Africa (100 ha) and Italy.


29 Apr 2025
Pick up a free copy of Cherry Times Magazine at the Berry Area of Macfrut 2025 or browse the 94-page edition dedicated to the international cherry sector online now.
02 Jun 2025
A study on postharvest treatments with calcium and silicon reveals how to improve firmness, color and acidity of Bing cherries grown in Mexico. The results show reduced weight loss and enhanced commercial and sensory quality of the fruit during cold storage.
18 Aug 2026
A study on 0900 Ziraat cherries evaluates indirect solar drying under different ventilation settings. Using one fan shortens drying time, preserves good color quality and provides the best technological balance between energy consumption, efficiency and sustainability.
18 Aug 2026
Mechanical harvesting of sour cherries is seeing very strong demand, driven by labor shortages. Stable service rates, fully booked schedules, storms, high temperatures and fears of an early halt to fruit purchases by processors are shaping the final stage of the season.