New high-quality early varieties: the Meda® series

01 May 2023
4353

The Meda® series cherry varieties are owned by International Varieties Unlimited (IVU), a company established in 2010 from a joint venture between an American cherry breeding company, the Proprietary Fruit Varieties (CA USA) of the late Marvin Nies, one of the largest cherry breeders, and a group of Chilean cherry nurserymen and exporters.  

"The intent of this agreement," Alejandro Navarro, president of IVU, tells Cherry Times®, "was to select, develop and market new cherry varieties of high quality (high size, hardness and sweetness) and with good post-harvest performance (processing, storage, shelf life). After a selective process lasting more than 10 years and conducted on a variety potential of 80 Californian cherry genotypes, IVU licensed, patented and marketed six new varieties under the Meda® trademark: Meda Rex® IVU-115*, Meda Fox® IVU-548*, Meda Tiger® IVU-524*, Meda Bull® IVU-104*, Meda Wolf® IVU-105* and Meda Taurus® IVU-533*."   

The cultivation of the varieties of the Meda Cherry® line internationally is managed and controlled by IVU through cultivation contracts with minimum planting rights. The varieties of Grupo Meda have been authorised by eight Chilean exporters who have accepted a minimum planting right of 600 hectares in total: Garces Fruit, Copefrut, Frusan, Cerasus, Ranco Cherry, Childresh, LQ Fruits and Polar Fruit. In addition, IVU has agreements with McDougall & Son (250 ha) in the US, Manuel Raventós (100 ha) in Spain and a contract is in the process of being closed in South Africa (100 ha) and Italy.  

Meda Rex® IVU-115*  

  • Ripening: 12-14 days before Santina (2-4 days before Burlat).
  • Flowering: early; self-incompatible (S1S4).  
  • Pollinators: IVU 533* and IVU 548*. 
  • Fruit: large size (28-30 mm), mahogany red colour, high firmness (D 88) and sweetness (22°brix). 
  • Very good firmness after harvest (35-40 days). 
  • Tree: high productivity, mainly on spurs.  
  • Chill requirement: 400-500 HF. 

Meda Fox® IVU-548*  

  • Ripening: 9 before Santina (1 day after Burlat). 
  • Flowering: early; self-incompatible (S4S9).  
  • Pollinators: IVU 533* and IVU 115*. 
  • Fruit: large size (28-30 mm), mahogany red colour, high firmness (D 80) and sweetness (21°brix). 
  • Very good post-harvest shelf-life (40-45 days). 
  • Tree: high productivity.  
  • Chill requirement: 600 HF. 

Meda Tiger® IVU-524* 


  • Ripening: 7 before Santina (3 days after Burlat).
  • Flowering: early; self-incompatible (S1S4).  
  • Pollinators: Lapins and IVU 533*. 
  • Fruit: very high calibre (30-34 mm), mahogany red colour, high firmness (D 85) and sweetness (20°brix). 
  • Very good post-harvest shelf-life (35-40 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement: 600 HF. 

Meda Bull® IVU-104*  


  • Ripening: 5 days before Santina (5 days after Burlat).
  • Flowering: early; self-incompatible (S1S3).  
  • Pollinators: Lapins. 
  • Fruit: large size (28-30 mm), mahogany red colour, excellent firmness (D 90) and sweetness (24°brix). 
  • Very good post-harvest retention (35-40 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement: 400-500 HF. 

Meda Wolf® IVU-105*  

  • Ripening: 3 before Santina (7 days after Burlat). 
  • Flowering: early; self-incompatible (S1S3).  
  • Pollinators: Lapins. 
  • Fruit: very high calibre (30-34 mm), mahogany red colour, high firmness (D 85) and sweetness (23°brix). 
  • Excellent postharvest shelf-life (40-45 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement 600 HF. 

Cherry Times - All rights reserved

What to read next

Sweet cherry breeding: difficult but exciting challenges ahead

Breeding

25 Apr 2023

Sweet cherry breeders will face difficult but exciting challenges during the coming years and multilateral cooperation between them and with scientists from University and research centers appears as crucial.

The expert reports: Managing fruit cracking in cherry orchards

Tech management

11 Nov 2025

Spring rainfall can cause severe cracking damage to cherries. Learn the most effective methods to prevent fruit splitting, protect yield, and maintain fruit quality using biofilm applications, chloride salts, and targeted irrigation management.

In evidenza

A new manual on growing and pruning fruit trees

Planting systems

20 Feb 2026

The Ontario Ministry of Agriculture (Canada) publishes a technical guide on the cultivation and pruning of stone and pome fruit trees. Focus on peach, plum, sweet cherry and pear trees, with guidance on work efficiency, crop load management and disease control.

S.L.E.C.I.: the innovative irrigation system that reduces water consumption while maintaining yield and quality in sweet cherry

Tech management

20 Feb 2026

A Bulgarian study compares the SLECI system with drip irrigation in sweet cherry orchards. Water use reduced up to 14 times with similar yields and higher irrigation water productivity. A sustainable solution for drought-prone areas with limited energy resources.

Tag Popolari