New high-quality early varieties: the Meda® series

01 May 2023
5586

The Meda® series cherry varieties are owned by International Varieties Unlimited (IVU), a company established in 2010 from a joint venture between an American cherry breeding company, the Proprietary Fruit Varieties (CA USA) of the late Marvin Nies, one of the largest cherry breeders, and a group of Chilean cherry nurserymen and exporters.  

"The intent of this agreement," Alejandro Navarro, president of IVU, tells Cherry Times®, "was to select, develop and market new cherry varieties of high quality (high size, hardness and sweetness) and with good post-harvest performance (processing, storage, shelf life). After a selective process lasting more than 10 years and conducted on a variety potential of 80 Californian cherry genotypes, IVU licensed, patented and marketed six new varieties under the Meda® trademark: Meda Rex® IVU-115*, Meda Fox® IVU-548*, Meda Tiger® IVU-524*, Meda Bull® IVU-104*, Meda Wolf® IVU-105* and Meda Taurus® IVU-533*."   

The cultivation of the varieties of the Meda Cherry® line internationally is managed and controlled by IVU through cultivation contracts with minimum planting rights. The varieties of Grupo Meda have been authorised by eight Chilean exporters who have accepted a minimum planting right of 600 hectares in total: Garces Fruit, Copefrut, Frusan, Cerasus, Ranco Cherry, Childresh, LQ Fruits and Polar Fruit. In addition, IVU has agreements with McDougall & Son (250 ha) in the US, Manuel Raventós (100 ha) in Spain and a contract is in the process of being closed in South Africa (100 ha) and Italy.  

Meda Rex® IVU-115*  

  • Ripening: 12-14 days before Santina (2-4 days before Burlat).
  • Flowering: early; self-incompatible (S1S4).  
  • Pollinators: IVU 533* and IVU 548*. 
  • Fruit: large size (28-30 mm), mahogany red colour, high firmness (D 88) and sweetness (22°brix). 
  • Very good firmness after harvest (35-40 days). 
  • Tree: high productivity, mainly on spurs.  
  • Chill requirement: 400-500 HF. 

Meda Fox® IVU-548*  

  • Ripening: 9 before Santina (1 day after Burlat). 
  • Flowering: early; self-incompatible (S4S9).  
  • Pollinators: IVU 533* and IVU 115*. 
  • Fruit: large size (28-30 mm), mahogany red colour, high firmness (D 80) and sweetness (21°brix). 
  • Very good post-harvest shelf-life (40-45 days). 
  • Tree: high productivity.  
  • Chill requirement: 600 HF. 

Meda Tiger® IVU-524* 


  • Ripening: 7 before Santina (3 days after Burlat).
  • Flowering: early; self-incompatible (S1S4).  
  • Pollinators: Lapins and IVU 533*. 
  • Fruit: very high calibre (30-34 mm), mahogany red colour, high firmness (D 85) and sweetness (20°brix). 
  • Very good post-harvest shelf-life (35-40 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement: 600 HF. 

Meda Bull® IVU-104*  


  • Ripening: 5 days before Santina (5 days after Burlat).
  • Flowering: early; self-incompatible (S1S3).  
  • Pollinators: Lapins. 
  • Fruit: large size (28-30 mm), mahogany red colour, excellent firmness (D 90) and sweetness (24°brix). 
  • Very good post-harvest retention (35-40 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement: 400-500 HF. 

Meda Wolf® IVU-105*  

  • Ripening: 3 before Santina (7 days after Burlat). 
  • Flowering: early; self-incompatible (S1S3).  
  • Pollinators: Lapins. 
  • Fruit: very high calibre (30-34 mm), mahogany red colour, high firmness (D 85) and sweetness (23°brix). 
  • Excellent postharvest shelf-life (40-45 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement 600 HF. 

Cherry Times - All rights reserved

What to read next

British Columbia cherry growers look to the future with optimism

Markets

24 Sep 2024

Overall, it was a short harvest in terms of both quantity and duration. Although the province does not collect statistics from growers and packers, the production volume this year was about 10-20% of an average harvest.

Energy use and sustainability in cherry production in Konya, Turkey

Production

30 Oct 2025

A study from Turkey’s Konya province examines energy use and environmental impact in cherry farming, highlighting renewable energy adoption and strategies to reduce CO2 emissions in the cherry sector for a more sustainable agricultural production model.

In evidenza

Albanian home-grown cherries are targeting high-end European markets

Specialties

26 Oct 2026

Godolesh, near Elbasan in Albania, is a distinctive cherry-growing area. Its native variety, annual output of around 700 tonnes and sustainable practices support ambitions to reach European markets, from Italy to Germany, building on quality, origin and tradition.

Frequent rainfall is putting Chilean cherry production and the cherry market at risk

Production

23 Oct 2026

Spring rains in Chile have split early cherries in the north, while damage in O’Higgins, which accounts for over 80% of production, remains marginal so far. Growers are monitoring fungal disease, saturated soils and potential impacts on Chile’s 2026/27 cherry crop.

Tag Popolari