The Meda® series cherry varieties are owned by International Varieties Unlimited (IVU), a company established in 2010 from a joint venture between an American cherry breeding company, the Proprietary Fruit Varieties (CA USA) of the late Marvin Nies, one of the largest cherry breeders, and a group of Chilean cherry nurserymen and exporters.
"The intent of this agreement," Alejandro Navarro, president of IVU, tells Cherry Times®, "was to select, develop and market new cherry varieties of high quality (high size, hardness and sweetness) and with good post-harvest performance (processing, storage, shelf life). After a selective process lasting more than 10 years and conducted on a variety potential of 80 Californian cherry genotypes, IVU licensed, patented and marketed six new varieties under the Meda® trademark: Meda Rex® IVU-115*, Meda Fox® IVU-548*, Meda Tiger® IVU-524*, Meda Bull® IVU-104*, Meda Wolf® IVU-105* and Meda Taurus® IVU-533*."
The cultivation of the varieties of the Meda Cherry® line internationally is managed and controlled by IVU through cultivation contracts with minimum planting rights. The varieties of Grupo Meda have been authorised by eight Chilean exporters who have accepted a minimum planting right of 600 hectares in total: Garces Fruit, Copefrut, Frusan, Cerasus, Ranco Cherry, Childresh, LQ Fruits and Polar Fruit. In addition, IVU has agreements with McDougall & Son (250 ha) in the US, Manuel Raventós (100 ha) in Spain and a contract is in the process of being closed in South Africa (100 ha) and Italy.
07 Dec 2023
The approach shows excellent performance in cherry recognition. It is remarkable that the training time of Swin Transformer and MLP was only 78.43 seconds (when in the absence of MLP the training time was 551.24 seconds) and that their recognition accuracy peaked at 98.5%.
23 May 2025
A study in Moldova analyzes five sweet cherry varieties in super-intensive orchards. “Summit”, “Sharetta” and “Sweet Stephany” stand out for their superior yield and fruit quality, meeting European market needs. Data on productivity, quality and agronomic value.
05 Jun 2026
A Holovousy study in the Czech Republic examines 35 sweet cherry accessions and highlights the role of genetics, dry matter and ascorbic acid in resistance to surface pitting, a key issue for postharvest quality, shelf life and market value.
05 Jun 2026
In sweet cherry, productivity starts in the previous cycle: floral induction, bud differentiation, reserves, irrigation and canopy management influence flowering, fruit set and quality in the following season, making post-harvest care decisive for stable yields and premium fruit.
