New high-quality early varieties: the Meda® series

01 May 2023
4005

The Meda® series cherry varieties are owned by International Varieties Unlimited (IVU), a company established in 2010 from a joint venture between an American cherry breeding company, the Proprietary Fruit Varieties (CA USA) of the late Marvin Nies, one of the largest cherry breeders, and a group of Chilean cherry nurserymen and exporters.  

"The intent of this agreement," Alejandro Navarro, president of IVU, tells Cherry Times®, "was to select, develop and market new cherry varieties of high quality (high size, hardness and sweetness) and with good post-harvest performance (processing, storage, shelf life). After a selective process lasting more than 10 years and conducted on a variety potential of 80 Californian cherry genotypes, IVU licensed, patented and marketed six new varieties under the Meda® trademark: Meda Rex® IVU-115*, Meda Fox® IVU-548*, Meda Tiger® IVU-524*, Meda Bull® IVU-104*, Meda Wolf® IVU-105* and Meda Taurus® IVU-533*."   

The cultivation of the varieties of the Meda Cherry® line internationally is managed and controlled by IVU through cultivation contracts with minimum planting rights. The varieties of Grupo Meda have been authorised by eight Chilean exporters who have accepted a minimum planting right of 600 hectares in total: Garces Fruit, Copefrut, Frusan, Cerasus, Ranco Cherry, Childresh, LQ Fruits and Polar Fruit. In addition, IVU has agreements with McDougall & Son (250 ha) in the US, Manuel Raventós (100 ha) in Spain and a contract is in the process of being closed in South Africa (100 ha) and Italy.  

Meda Rex® IVU-115*  

  • Ripening: 12-14 days before Santina (2-4 days before Burlat).
  • Flowering: early; self-incompatible (S1S4).  
  • Pollinators: IVU 533* and IVU 548*. 
  • Fruit: large size (28-30 mm), mahogany red colour, high firmness (D 88) and sweetness (22°brix). 
  • Very good firmness after harvest (35-40 days). 
  • Tree: high productivity, mainly on spurs.  
  • Chill requirement: 400-500 HF. 

Meda Fox® IVU-548*  

  • Ripening: 9 before Santina (1 day after Burlat). 
  • Flowering: early; self-incompatible (S4S9).  
  • Pollinators: IVU 533* and IVU 115*. 
  • Fruit: large size (28-30 mm), mahogany red colour, high firmness (D 80) and sweetness (21°brix). 
  • Very good post-harvest shelf-life (40-45 days). 
  • Tree: high productivity.  
  • Chill requirement: 600 HF. 

Meda Tiger® IVU-524* 


  • Ripening: 7 before Santina (3 days after Burlat).
  • Flowering: early; self-incompatible (S1S4).  
  • Pollinators: Lapins and IVU 533*. 
  • Fruit: very high calibre (30-34 mm), mahogany red colour, high firmness (D 85) and sweetness (20°brix). 
  • Very good post-harvest shelf-life (35-40 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement: 600 HF. 

Meda Bull® IVU-104*  


  • Ripening: 5 days before Santina (5 days after Burlat).
  • Flowering: early; self-incompatible (S1S3).  
  • Pollinators: Lapins. 
  • Fruit: large size (28-30 mm), mahogany red colour, excellent firmness (D 90) and sweetness (24°brix). 
  • Very good post-harvest retention (35-40 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement: 400-500 HF. 

Meda Wolf® IVU-105*  

  • Ripening: 3 before Santina (7 days after Burlat). 
  • Flowering: early; self-incompatible (S1S3).  
  • Pollinators: Lapins. 
  • Fruit: very high calibre (30-34 mm), mahogany red colour, high firmness (D 85) and sweetness (23°brix). 
  • Excellent postharvest shelf-life (40-45 days). 
  • Tree: high productivity, both on spurs and one-year branches.  
  • Chill requirement 600 HF. 

Cherry Times - All rights reserved

What to read next

Drosophila suzukii, hope from the sterile insect technique (SIT)

Crop protection

01 Mar 2024

The sterile insect technique (SIT) is based on the flooding of sterilised males of the species by ionising X-ray irradiation. SIT has been used successfully in the past against other key pests, e.g. the fruit fly.

Apulia (Italy), greenhouse cherries: 2025 harvest begins late but with excellent quality

Covers

16 Apr 2025

The 2025 greenhouse cherry harvest has started in Apulia: unstable weather caused a delay of over a week, but the fruit shows excellent quality, consistent size and good sugar content, with strong demand already seen in early market trends.

In evidenza

Aragonese cherries head to China: Orchard Fruit's bold move

Markets

11 Dec 2025

Aragonese cherries are set to enter the Chinese market thanks to Orchard Fruit, a family business led by Menchu Guerrero. Since 2017, the company has followed a scientific and export-driven strategy, inspired by Chile’s model, to bring premium fruit to global markets.

A “bitmap of genes” to predict cherry fruit cracking: comparing qPCR and dPCR and exploring new perspectives for breeding

Breeding

11 Dec 2025

An innovative study compares qPCR and dPCR to analyze genes linked to fruit cracking in cherries. Eight molecular markers were identified to support genetic improvement, early diagnosis and field strategies against cracking, a key challenge in cherry farming.

Tag Popolari