The new IVU varieties

23 May 2023
2461

Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.

"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.

Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.

The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."

Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.


Cherry Times - All rights reserved

What to read next

With Advice and Consulting growers are never alone

Tech management

24 Jul 2024

The company is only 8 years old but has already followed 3,000 hectares in Italy and around the world. ‘We follow the whole project from the beginning. The agronomists - says Alexandra Caminschi - are all Italian and we rely on on-site managers who can pass on our know-how'.

Controlling San José Scale with new chemicals: a possible solution?

Crop protection

03 Jun 2024

A US study evaluated the efficacy of two San Jose mealybug defence programmes in black cherry using Sivanto Prime 200SL and flupyradifuron 300SL. Due to the slow onset of action of the treatments, the results did not show significant data.

In evidenza

Colchagua beats Ovalle: ultra-early cherries kick off 2025/26 season

Production

17 Oct 2025

Chile's 2025/26 cherry season starts with a surprise: Colchagua beats Ovalle with AG2, harvested on October 13. 3J and 4J-sized cherries are already on their way to China. Meanwhile, the north kicks off its harvest with Brooks and Nimba, determined not to fall behind.

The expert informs: fertilisation and irrigation of the cherry tree. Strategies for soil, roots and fruit quality

Tech management

17 Oct 2025

Technical guide to optimize cherry yield through precise irrigation, fertilization, and soil structure management. Strategies to enhance root activity, prevent compaction, and ensure high-quality, consistent fruit production season after season with sustainable practices.

Tag Popolari