Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.
The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."
Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.
31 Dec 2024
A study analyzed the effects of root rot on plant metabolism, soil physicochemical properties, and the composition of the root and rhizosphere microbiome. The results demonstrate that root rot is not merely an isolated disease but a condition that disrupts the entire system.
02 Jan 2026
Chile, the world’s top exporter of fresh cherries, is tackling the growing threat of Drosophila suzukii through an advanced strategy that includes the Sterile Insect Technique and a cross-border partnership with Argentina to safeguard fruit quality and global market access.
22 Jan 2026
At Hort Show 2026, experts and growers discussed the future of cherries through market insights, tech innovation and AI. From economic sustainability to mechanical harvesting, the second day focused on boosting profitability and resilience in U.S. cherry farming.
22 Jan 2026
Forchlorfenuron (CPPU) is a growth regulator used in fruit farming to improve size, yield and shelf life. It enhances quality and storage by acting on cell growth, sugar levels and metabolism. A sustainable choice for modern and efficient fruit production systems.
