Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.
The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."
Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.
28 Apr 2026
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05 Jun 2024
‘Stemilt has the longest season in the industry, with a continuous daily supply that starts with the California cherry harvest in late April and goes all the way up to the high altitude cherries in Washington in August,’ said Brianna Shales, marketing director.
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PUCV research in Chile studies surface pitting in cherries, a defect that affects fruit quality, market value and cold storage. The project examines varieties, cell walls, membranes and water balance to reduce losses in exports to China and improve postharvest quality.
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A study in India shows that GA3 at 150 ppm improves germination, seedling vigor and nutrition in Prunus cerasoides, the Himalayan wild cherry, offering new opportunities for more uniform, efficient and sustainable rootstock production.
