Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.
The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."
Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.
20 May 2024
Last year's erratic weather patterns resulted in a surplus of cherries along the West Coast. Northwest Cherry Growers estimates the 2024 crop at 20.9 million cartons, up 12% from the previous year.
27 May 2024
Coldiretti Puglia has denounced this collapse in cherry production and requested the recognition of a state of natural disaster from the Puglia Region. The situation is made even more difficult by rising production costs and the severe drought.
11 Sep 2025
Effective cherry fruit load regulation in Chile and Peru through strategic pruning, thinning, nutrition, and irrigation. Improve fruit size, sugar content, and harvest uniformity while ensuring sustainable yields and orchard performance in competitive export-driven markets.
11 Sep 2025
Uno studio sull’altopiano del Loess (Cina) analizza come età del frutteto e varietà del ciliegio dolce influiscano sulla qualità del suolo, evidenziando l’importanza della stabilità degli aggregati e della sostanza organica per coltivazioni più sostenibili e produttive.
