Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.
The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."
Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.
Post-harvest Production Varieties
18 Sep 2023
Manual harvesting of stalkless cherries reduces the time by 40-45% compared to manual harvesting of traditional cultivars; stalkless cherries are cultivars whose FRF value, when ripe, is 200-300 g compared to 450-900 for 'normal' cultivars.
11 Aug 2023
The Giovanni Quercia company is a family-run business located in Bisceglie (Bari). The business manages a total of 120 hectares, of which 15 are entirely dedicated to cherry production. For Cherry Times, company owner Giovanni Quercia spoke.
23 Oct 2026
Spring rains in Chile have split early cherries in the north, while damage in O’Higgins, which accounts for over 80% of production, remains marginal so far. Growers are monitoring fungal disease, saturated soils and potential impacts on Chile’s 2026/27 cherry crop.
23 Oct 2026
Da 14 anni, il PMGCe della PUC in Cile seleziona varietà precoci di ciliegio, a basso fabbisogno in freddo e resistenti a caldo, siccità e cracking. Tre selezioni avanzate e 1.000 individui sono valutati in quattro siti: l’obiettivo è registrare una varietà entro il 2030.
