The new IVU varieties

23 May 2023
1736

Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.

"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.

Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.

The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."

Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.


Cherry Times - All rights reserved

What to read next

A study shows how aphids are affected by climate change

Crop protection

17 Jul 2024

A Turkish study predicts that changes in temperature values will influence the expansion of the distribution areas of invasive species, survival during the winter season, an increase in the number of generations and the transmission of plant diseases.

Chilean cherry in China: 140 to 400 pallets per day by air freight

Markets

12 Dec 2024

Julio Ruiz-Tagle, Head of Asia and the Americas at D-Quality Survey, pointed out that the Chilean cherry market in China has shown dynamic behaviour in recent days, influenced by both the steady volume of arrivals and the weather conditions.

In evidenza

Artificial intelligence improves cherry sorting: more quality and less waste

Post-harvest​

31 Mar 2025

Artificial intelligence is revolutionising cherry sorting, ensuring greater precision, reduced waste and higher quality. Find out how advanced technologies such as deep learning optimise packaging and improve productivity in the fruit and vegetable sector.

Successful Australian workshops on vigour management in the cherry tree

Press review

31 Mar 2025

Find out the results of workshops on cherry vigour management in Australia, with updates from Tasmania, Victoria, South Australia and NSW. International experts and innovations to optimise cultivation. Read more about winning techniques and strategies.

Tag Popolari