Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.
The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."
Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.
07 Apr 2025
Argentina closes the 2024/25 season with a historic cherry export record: 7,600 tonnes. Strong demand, high prices, improved logistics and advanced tech, but Chile now seriously threatens competitiveness in both domestic and global markets, raising producer concerns.
08 Jan 2025
According to data from the Xinfadi wholesale market in Beijing updated on December 31, Chilean cherries are being sold at prices ranging from 18 yuan ($2.46) to 45 yuan per jin (0.5 kg), depending on their size and quality.
11 Mar 2026
A study from Chile validates an absolute qPCR assay targeting the syrB gene to quantify Pseudomonas syringae pv. syringae in sweet cherry tissues. The method improves detection of bacterial canker compared with culture techniques and supports more precise disease management.
11 Mar 2026
Chile’s cherry sector is facing a turning point after years of expansion. Rising production and a surplus of fruit in the Chinese market are putting strong pressure on prices, forcing growers and exporters to adapt to a more competitive and less profitable environment.
