Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
"Our origin," says Navarro, "goes back more than 50 years when Marvin Nies, a Californian who has dedicated his entire life to creating new cherry varieties, started selecting material essentially from Bing to exploit its benefits and produce earlier varieties. His experimental orchard in California was a marvel: it was 80 acres and each tree was practically a different variety.
Since 2009, having reached an agreement with Marvin, Navarro and his research team have started breeding work on a number of varieties he has produced during his lifetime. "They are the fruits," Navarro continues, "of fruitful cross-breeding work on cherry trees, a passion that has moved Marvin throughout his life and which has resulted in the work that International Varieties Unlimited (IVU) has developed together with his family and a group of leading companies in the production and marketing of cherries worldwide.
The ability and joint work of everyone has helped to achieve valuable results. "Our selection of MEDA® varieties," Navarro concludes, "is bearing fruit and will continue to do so in the future, as Marvin has left us a great legacy to select and develop in different parts of the world."
Below, exclusively for Cherry Times, is the IVU report presented at Macfrut 2023.
09 Sep 2025
Australian cherry production is expected to drop to 18,000 metric tons in 2025/26, marking the worst season in five years. While most growing regions face climate risks, Tasmania stands out with favorable conditions and strong potential for quality fruit and export.
19 Feb 2025
Loss of firmness, color variation, stem desiccation, and mold growth are the main issues that compromise sweet cherry quality during storage and transport. Additionally, harvesting and the conditions under which it takes place have a significant impact on quality.
19 Dec 2025
Cracking in sweet cherry fruit can lead to total crop loss. A Ukrainian study highlights genetic and morphological causes, showing how variety and ripening time affect split types. Cultivars like Mliivska žovta, Mirazh and Amazonka showed the best resilience.
19 Dec 2025
A detailed study highlights how high-pressure humidification in cold storage rooms significantly reduces cherry dehydration after hydrocooling, preserving fruit quality during post-harvest storage and before packaging, even in heterogeneous conditions.
