Welcome to Cherry Times
cambio lingua cambio lingua

News about United Kingdom

Drosophila suzukii, hope from the sterile insect technique (SIT)

Drosophila suzukii, hope from the sterile insect technique (SIT)

Crop protection

01 Mar 2024

The sterile insect technique (SIT) is based on the flooding of sterilised males of the species by ionising X-ray irradiation. SIT has been used successfully in the past against other key pests, e.g. the fruit fly.

All cherries are not the same: Sainsbury's marketing lesson

All cherries are not the same: Sainsbury's marketing lesson

Consumption Retail

06 Jun 2023

In large retail outlets, where sales are made on a free service basis, the label has a fundamental function in communicating the product to the consumer. The Sainsbury's label is an interesting example of clear and comprehensive communication.