21 Mar 2025
Northwest Cherries is bringing back the iconic redhead woman in their campaign, paired with influencers, digital ads, and health-focused messaging. The goal: expand into global markets like South Korea and Thailand, leveraging quality, strong demand, and innovative promotions.
11 Feb 2025
The reaction on Chinese social media was immediate: many users shared images and enthusiastic comments, celebrating the ability to buy the fruit without having to calculate their budget. The term "cherry freedom" has gone viral.
23 Jan 2025
For the American tart cherry industry, this statement is a sweet nod to the versatility of the fruit among younger generations. From adventurous culinary creations to its vibrant ruby-red beauty, tart cherries are set to inspire a new audience in unexpected ways.
15 Jan 2025
“Together with this launch we are presenting the mascots created by the Chilean Cherry Committee to bring consumers closer to this Chilean fruit. These three mascots represent the main varieties of Chilean cherries: Santina, Regina, and Lapins", said Charif Christian Carvajal.
01 Jul 2024
Research conducted by Driscoll's found that seven of the top 10 best-performing cherry varieties are British, citing the fact that they are among the best in terms of flavour and size. Furthermore, 89% of British buyers prioritise taste and freshness.
20 May 2024
A 2023 consumer study that surveyed over 2,000 consumers found that the key factors continue to be quality and flavour. However, once the retail price reaches $4.50 per pound, sales begin to decline.
Consumption Markets Press review
24 Jan 2024
Importers expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience. This season, Chile expects to export a total of 81,477,564 boxes to China.
21 Dec 2023
The outlook for the 2023/24 season is worrying, with an expected 21% decrease in total cherry production due to adverse weather conditions, such as frost and heavy rains, which have affected flowering and fruit set in several countries, particularly Poland and Italy.
Consumption Events Markets Varieties
08 Sep 2023
Considering the economic importance that cherry cultivation is gaining in China, the breeding sector is also actively working to release new cultivars. National institutions are collaborating to achieve this goal, with 60 new cultivars released and 300 selections under study.
07 Sep 2023
Several conclusions can be drawn: of great importance is the efficiency of orchard management, the impact of which on total emissions is still significant. In the distribution phase, low-impact transport systems, such as those by sea, should undoubtedly be favoured.
