19 Mar 2026
Social media campaign promoting Tasmanian cherries in Sydney and Melbourne reached over 1.49 million views and 15,600 interactions. Targeting Asian communities during Lunar New Year, the strategy leveraged influencers and high-engagement digital content strategy.
13 Mar 2026
Chilean cherries remain a key winter fruit in Guangzhou supermarkets. Demand is supported by household purchases, gifting traditions and retail promotions. Despite a more cautious Chinese market and a complex season, consumer trust continues to support sales.
21 Jan 2026
Cherries consumption in Italy reflects broader FMCG trends, with declining penetration but rising average spending driven by higher prices. Consumers buy smaller quantities per trip yet shop more often, showing loyalty to this premium seasonal fruit despite inflation.
26 Dec 2025
In 2024, cherry consumption in the European Union reached 629,000 tonnes, marking a +4.5% increase on an annual basis and reaching its highest level in ten years. Production, imports and exports are also growing, with Italy and Spain among the leading countries.
09 Dec 2025
Copefrut introduces RedBeats, a Chilean cherry brand tailored for Gen Z: music-driven identity, flexible packaging and smart formats for every moment. The goal is to turn cherries into a daily snack, moving beyond the traditional gifting-centered consumption model.
26 Aug 2025
Northwest sweet cherries, now in a longer and abundant season, are rich in vitamins, antioxidants and flavor. Perfect for back-to-school snacks and creative recipes, they can be enjoyed fresh or preserved to bring taste and health benefits all year round.
28 Jul 2025
On July 16, Germany honors cherries as a symbol of sustainability and local pride. With 45,000 tons harvested in 2024, this fruit faces climate and global challenges but relies on local supply chains, innovation, and mindful consumption.
28 Apr 2025
"Naturalmente CeriZiosas" is the new EU campaign promoting the quality, sustainability, and social value of European cherries. Through events, showcookings, and digital strategies, the three-year project will engage consumers and boost the visibility of the agricultural sector.
09 Apr 2025
The Chinese fruit market demands more than quality—cultural insight is essential. Chilean cherries can thrive by aligning with Chinese symbolism, Guānxi, and holiday timing. Learn how to turn fruit into a premium, culturally resonant product.
07 Apr 2025
Fruits and by-products of the world's main cultivated sour cherry variety lead the 2025 food trends: versatile, rich in nutrients and natural melatonin, they support muscle recovery and enhance every dish. A sustainable superfood conquering the food world.
