What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
24 Jun 2024
In general, it could be said that Greece is deficient in the production and supply of sour cherries. The deterrent factor, which is the high cost of harvesting, can be addressed by modernising the crops. Domestic genetic material is limited to a few varieties.
19 Jun 2024
"Growers are describing the 2024 Northwest crop as a perfectly average crop of excellent quality cherries," said B.J. Thurlby, president of the Northwest Cherry Growers. Along with the warm weather, volumes are also increasing.
15 Sep 2025
Flowering, pollination and fruit set are key stages for cherry yield and quality. By applying ethylene inhibitors, cytokinins, pollinator attractants, fungicides and vigor control, growers can improve fruit set, size, firmness and orchard health, ensuring better market results.
15 Sep 2025
The Chilean Cherry Committee launches a strategy in South Korea focused on health, digital promotion and tastings in retail stores. The goal is to surpass the strong competition from local strawberries and win over Korean women consumers aged between 18 and 50 years.
