What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
18 Jun 2024
For the first time in Greece, the new cherry tree shaping system in Pergola is presented. The structure involves moving the production area to a height of approximately 1.80 m, with a suitable support structure similar to that used for kiwis.
07 Jan 2025
Growers launched an unprecedented campaign to highlight the nutritional value and identity of the Corazón de Paloma cherry, a variety that, due to its organoleptic characteristics, is not chosen for export, but is preferred for domestic consumption by Ñuble families.
12 Jan 2026
Meda Swan (IVU 514®) is a new early two-coloured cherry variety, selected in California, tested and distributed in Chile. It ripens 10 days earlier than Rainier, has excellent Brix levels and good post-harvest keeping quality and tolerance to storage defects.
12 Jan 2026
DNA analysis conducted in China revealed that cherries exported from Chile under the Rose Rainier label were genetically identical to the patented Tip Top variety (Skylar Rae®). ANA Chile® and Tip Top Orchards LLC. announced legal action to protect varietal rights.
