Stemilt bets on organic cherries: volume boom in 2024 season

26 Jun 2024
1178

What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.

"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."

Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.

"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."

"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."

Read the full article: AndNowUKnow
Image: The Produce News


Cherry Times - All rights reserved

What to read next

USDA: odour research could solve the fight against Drosophila suzukii

Crop protection

29 Aug 2024

By studying the specific odors emitted by infected fruit researchers have identified chemicals that repel the flies when applied to healthy fruit and are developing a slow-release device to disperse these odors in the field, ensuring they do not come in contact with the fruit.

Chile hit by bad weather, estimated 30% loss on early varieties

Press review

07 Nov 2023

In an interview with La Tribuna, Jorge Valenzuela, president of the fruit growers' federation Fedefruta, said that the rains caused losses in early varieties and left growers struggling with waterlogged soil.

In evidenza

How 1-MCP extends sweet cherry shelf life: tests on Kordia and Regina in Poland

Post-harvest​

18 Sep 2025

A recent study in Poland confirms the effectiveness of 1-MCP in extending sweet cherry shelf life. The treatment reduces weight loss and preserves visual and nutritional quality. Promising results for Kordia and Regina varieties after 21 days in cold storage.

Cherries and health: the fruit that helps prevent diabetes, stroke and heart disease

Health

18 Sep 2025

New research shows that cherries, rich in antioxidants and anti-inflammatory compounds, can lower the risk of chronic diseases like diabetes, stroke and heart disease. Including them daily supports cardiovascular health, blood sugar regulation and overall wellbeing.

Tag Popolari