What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
24 Feb 2025
In order to study how WOX genes may influence the development and drought resistance of sweet cherry, a comprehensive analysis of the WOX gene family of this species was conducted in several research centres in Tianshui (China).
17 Mar 2025
Increasing the number of plants in the field is crucial for boosting economic yield, and for this reason, there is significant interest in propagating early, high-yielding, and disease-resistant varieties.
02 Feb 2026
Chile’s cherry rootstock genetic program ends its final stage with field trials of ten clonal selections, tested against climate and pathogen stress. The project aims to improve productivity and sustainability in the central-southern region of the country.
02 Feb 2026
Tasmanian cherry production is set to grow by 15% in the 2025/26 season, with larger and sweeter fruit. With no fruit fly and fast air freight, exports are aimed at Asian markets, targeting strong sales around the Chinese New Year celebrations in mid-February.
