Stemilt bets on organic cherries: volume boom in 2024 season

26 Jun 2024
687

What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.

"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."

Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.

"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."

"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."

Read the full article: AndNowUKnow
Image: The Produce News


Cherry Times - All rights reserved

What to read next

Orchard training: how to avoid crucial planting mistakes

Crop protection Tech management Press review

12 Jan 2024

One of the main production problems encountered are errors in plant management in the first years, even before planting, such as poor soil preparation, poor plant quality and lack of chemical soil preparation.

Bio-insecticides Based on Terpenes and Phenylpropanoids as Alternatives for the Control of Drosophila suzukii

13 Sep 2024

A recent study conducted by Brazilian researchers investigated the effectiveness of specific terpenes and phenylpropanoids in controlling D. suzukii and evaluated their effects on non-target organisms, showing interesting results on their potential as bio-pesticides.

In evidenza

Artificial intelligence improves cherry sorting: more quality and less waste

Post-harvest​

31 Mar 2025

Artificial intelligence is revolutionising cherry sorting, ensuring greater precision, reduced waste and higher quality. Find out how advanced technologies such as deep learning optimise packaging and improve productivity in the fruit and vegetable sector.

Successful Australian workshops on vigour management in the cherry tree

Press review

31 Mar 2025

Find out the results of workshops on cherry vigour management in Australia, with updates from Tasmania, Victoria, South Australia and NSW. International experts and innovations to optimise cultivation. Read more about winning techniques and strategies.

Tag Popolari