What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
11 Jul 2024
Agronomist Diego Romero presented the KISS (Keep It Super Simple) training system at El Rosal in Los Angeles, designed to facilitate handling and reduce operator work. Lapins and Regina varieties were visited, in two types of soil.
10 Apr 2025
A scientific study conducted in Lahore compares thermal pasteurization and high-pressure processing on cherry juice. Results highlight superior nutritional, microbiological and sensory outcomes using HPP technology under controlled storage conditions.
21 Jan 2026
Cherries consumption in Italy reflects broader FMCG trends, with declining penetration but rising average spending driven by higher prices. Consumers buy smaller quantities per trip yet shop more often, showing loyalty to this premium seasonal fruit despite inflation.
21 Jan 2026
A study in Chile tested ultrasound and nanobubble treatments on “Regina” sweet cherries to improve postharvest quality. The results reveal promising sustainable alternatives to fungicides, preserving freshness during long-distance shipping and storage.
