What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
06 Mar 2024
The Fondecyt 2024 project, assigned by Professor Eduardo Fernández, will be implemented nationwide, with around 40 orchards and also with consultants and research centres related to the topic, creating a collaboration strategy directly applicable to their orchards.
05 Dec 2025
Bloom Fresh cherries are transforming the global fruit market with new early and blush varieties. Grown in Chile, Spain, South Africa and France, premium selections like Cheery Glow and Cheery Treat meet rising demand from Asia, China and the United States.
01 May 2026
Sweet cherry cracking significantly impacts yield and market quality. Research highlights the key role of pectins and calcium in cell adhesion and tissue stability, offering valuable insights to reduce fruit splitting and improve orchard management strategies.
01 May 2026
Fruit cracking in cherry trees in India can cause losses of up to 85%, affecting quality and market value. This article examines physiological and environmental causes and highlights effective strategies, from irrigation to nutrient management, to reduce damage.
