What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
14 Apr 2025
Explore the unique cherry biodiversity of Sardinia, Italy. This study reveals 27 traditional varieties with rich genetic traits, high-quality fruits, and strong adaptability—key to sustainable farming and preserving cultural heritage in a changing climate.
03 Dec 2024
During the months of October and November consecutive field days were held where producers and exporters had the opportunity to learn about the potential of various cherry selections. The activities provided an opportunity to evaluate early selections and late selections.
20 Apr 2026
In 2025, Moldova reached a record in sour cherry exports, surpassing domestic consumption, with 55% of output shipped abroad. Rising prices and lack of irrigation are affecting fruit quality, yields and the overall competitiveness of the national cherry supply chain.
20 Apr 2026
In Chile’s cherry sector, oversupply and rising costs are reshaping the market. According to Raimundo Cuevas, not all orchards will survive: higher productivity, new varieties and a redefinition of growing areas will be essential to maintain profitability in the coming years.
