What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
16 May 2025
Peru is investing in cherry cultivation, testing production in Ayacucho, Arequipa, and Ancash. With the Chancay port offering direct access to Asia, Peru aims to compete with Chile in the booming Chinese cherry market, supported by adapted varieties and growing expertise.
15 May 2025
Key strategies to enhance Areko cherry pollination across Chilean climate zones. Covers best pollinizer cultivars, orchard layout, hive management, and pollen application to improve fruit quality, productivity, and uniform flowering for consistent cherry yields.
31 Dec 2025
Cherry trees in Puglia are holding their own amid crisis and innovation: new rootstocks, cultivation methods such as multi-axis vase pruning, and technical strategies promise productivity, quality, and sustainability, reviving southern cherry cultivation.
30 Dec 2025
A study from China shows that pre-cooling sweet cherries at 4°C can reduce cracking by over 50%. Cultivars Jiahong and Hongdeng react differently, but both benefit. Physiological and genetic data support the effectiveness of this low-impact postharvest solution.
