What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
15 May 2024
Over 1,400 participants from various national and international industry sectors gathered for the fifth Global Cherry Summit, which was attended by a large Chinese delegation, including the Chinese Ambassador to Chile, Niu Qingbao.
31 Jan 2025
The high content of antioxidants in cherries, particularly anthocyanins, which have antioxidant and anti-inflammatory properties. These contribute to cardiovascular health by improving blood vessel function and reducing the risk of heart disease.
17 Nov 2025
Hort Innovation launches a new project to enhance biosecurity for Australia’s cherry and summerfruit industries. A dedicated officer will support growers, manage pest incursions, and promote best practices to strengthen international market access and on-farm resilience.
17 Nov 2025
Gräb Nursery visits top cherry growers in the UK to evaluate late Kir® varieties. Focus on fruit quality, storage and cracking resistance. In partnership with Frank P Matthews Trees, the aim is to develop stronger, tastier and climate-adapted cherry cultivars.
