What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
09 Aug 2023
Piedmont is one of the few Italian regions showing signs of vitality in the cherry sector. In fact, while other regions have been struggling for years to maintain their positions as leading regions, from Piedmont there is renewed interest in the red fruit of paradise. But why?
10 Jul 2024
Lorena Pinto pointed out that several trials are being conducted in Chile with Sweet Saretta and Sweet Stephany, 'and the calibre we have seen is above 30 and even 32. Moreover, they are self-fertile, so we have solved the pollination problem'.
22 Jan 2025
'Arrivals of Chilean cherries by sea have grown significantly this season. More than 40 ships of Chilean cherries have arrived since November and some will continue after the Spring Festival,' reports Zhu, director of Shenzhen Changhong Logistics Co.
22 Jan 2025
‘This season will not be bad for Argentinian exporters. Prices were maintained thanks to the quality of the cherries. We lacked volume, which unfortunately affected producers in Chubut,' said CAPCI Director General Aníbal Caminiti.
