What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.
"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."
Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.
"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."
"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."
Read the full article: AndNowUKnow
Image: The Produce News
24 May 2024
Although the season is a few days late, Washington, which is close to cherry production on the West Coast, is early. ‘There is a rush to get into the market before Washington starts producing, which usually reduces the value of the crop.’
06 Feb 2025
“Shipments in California (2024) peaked on May 17, compared to June 12 in 2023. That’s a good thing,” said B.J. Thurlby, president of the Northwest Cherry Growers, in his assessment of the 2024 season.
23 Jan 2026
Two clinical studies confirm that daily intake of concentrated tart cherry extracts significantly reduces inflammatory markers such as CRP and blood urate levels, opening new perspectives for the functional role of tart cherry in supporting long-term metabolic health.
23 Jan 2026
A study from Chile proves that controlled atmosphere with 10-15% CO2 and 10% O2 extends Regina cherries' shelf life up to 40 days while preserving quality and flavor—an effective solution to improve logistics for long-distance exports, especially to Asia.
