Stemilt bets on organic cherries: volume boom in 2024 season

26 Jun 2024
1728

What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan Organics® cherries to promote, market, and increase sales.

"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."

Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.

"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."

"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."

Read the full article: AndNowUKnow
Image: The Produce News


Cherry Times - All rights reserved

What to read next

Washington Hort Show: technical days on cherries, technology and the new Smart Orchard project

Events

13 Jan 2025

The project is housed in a 30-acre orchard planted by NWFM, a company known for its early technology adoption. The project involves research trials conducted by Washington State University and has three years of funding from the Washington Tree Fruit Research Commission.

Photodynamic packaging with CA: the new Chinese method to preserve cherries

Post-harvest​

21 Aug 2025

A Chinese study developed photodynamic films using chlorogenic acid to extend the shelf life of cherries. This biodegradable, eco-friendly packaging reduces decay and maintains fruit quality. A promising alternative to synthetic preservatives in food storage.

In evidenza

Chilean competition and climate issues put Argentine cherry market in crisis

Production

04 Feb 2026

Argentina’s cherry market faces a double blow: cheap bulk imports from Chile and extreme weather damage in Patagonia. Export volumes plummet, key markets shift, and the CAPCI association calls for urgent measures to protect the Argentinian cherry sector.

Ginkgo biloba extract: a natural and innovative compound for controlling cherry rot

Post-harvest​

04 Feb 2026

A recent study in China highlights the effectiveness of Ginkgo biloba leaf extract in protecting sweet cherries from Penicillium expansum. The treatment reduces decay, enhances the fruit’s defense system and preserves its commercial quality after harvest.

Tag Popolari