Stemilt bets on organic cherries: volume boom in 2024 season

26 Jun 2024
1916

What better way to celebrate summer than with a mountain of cherries? It doesn't come to mind for me, nor for Stemilt! The producer discusses how organic cherries are making a comeback with the 2024 harvest and how retailers can use the dark and sweet Stemilt Artisan OrganicsĀ® cherries to promote, market, and increase sales.

"The sweet and dark organic cherries are increasing compared to last year," commented Brianna Shales, marketing director. "The harvest of cherries is currently underway in Washington State, and we will see an increase in the volume of organic cherries until the end of June for promotions. The ideal time for promotions will be late June and early July, when Washington will have a peak supply."

Shales explained that organic cherries can be exclusive in certain seasons due to fluctuations in volume and availability, but this year will be different as volume and timing align in a short promotional window.

"Creating shelf space for organic cherries and finding ways to market them within major cherry displays is a must. Packaging such as 1 and 2 lb top seal, clamshells, or bags are excellent vehicles to highlight that the cherries are organic and encourage consumers to enjoy a seasonal product."

"Organic cherries can be challenging to grow, but Stemilt has dedicated growing locations and growers suitable for their cultivation," Shales concluded. "It's not every year we promote dark and sweet organic cherries, so we're particularly excited to share opportunities with retailers and help them find success this season with Stemilt Artisan Organics."

Read the full article: AndNowUKnow
Image: The Produce News


Cherry Times - All rights reserved

What to read next

How utilising wildflowers in the inter-row can improve pollination of crop under polytunnels

Tech management

16 Aug 2023

In 10 cherry orchards located in the West Midlands County (UK), wildflowers were cultivated in alleyways between rows of trees protected by polytunnels. The study involved the collection of data on the floral visitors of cherry and wildflowers over three years (2017-2019).

Cherry varieties with low chilling requirements: Bloom Fresh's answer to climate change

Breeding

30 Oct 2024

"Most traditional cherries need a minimum of 800 hours of chilling, but our low-chilling varieties can produce fruit with less than half of those hours. This opens up cultivation opportunities in areas with milder winters."

In evidenza

From fruit to puree: study of anthocyanin preservation in four Prunus species

Processed

29 Apr 2026

A Chinese study examines anthocyanin stability in different cherry species during puree processing, highlighting how chemical structure and processing stages affect pigment loss and the overall quality of the final product.

Botrytis can be much more aggressive than Alternaria in cherry blossoms and fruit

Crop protection

29 Apr 2026

In Chile, the Check Fast Cherry system shows that Botrytis is more aggressive than Alternaria on cherry flowers and fruits. The 48-hour rapid test detects infections in real time and identifies new fungal species, supporting more effective disease control strategies.

Tag Popolari