All the news for Markets

Cherries 2025: global production shifts and new export routes

Markets

15 Jan 2026

2025 marks a significant turning point for the global cherry industry: declining Northern Hemisphere yields, booming South American exports, and emerging markets like India and China. Quality, logistics, innovation, and diversification drive competitiveness.

Cherries: global price crisis in 2025 hits China, Europe and the Americas

Markets

13 Jan 2026

In 2025, the global cherry market faces a historic crisis: prices down by up to 50%, weak demand and surplus supply. China, Europe, the U.S. and Latin America are among the hardest hit regions. New strategies will be needed in 2026 to compete on quality and timing.

Could South African cherries be the next global contender?

Markets

30 Dec 2025

South Africa is strengthening its cherry industry and aims to access the Chinese market by the 2026/27 season. With earlier harvest times than Chile, expanding planted area, and growing export potential, it could become a key supplier during weeks of limited global availability.

Cherries in December: Italian retail misses a golden opportunity

Markets

22 Dec 2025

Despite rising global exports and high-quality supply from Chile and South Africa, cherries remain absent from Italian supermarket shelves in December. A missed opportunity for the GDO, while major European retailers aim for year-round cherry availability and better pricing

Chilean cherries and Chinese New Year: quality and strategy to avoid another flop

Markets

22 Dec 2025

Chilean cherries are preparing for Chinese New Year 2026 by focusing on quality and planning. After delays and losses last season, the industry is making a comeback with large, sweet, firm cherries with vibrant color, aiming to regain trust in the Asian market.

Cherry Express: the first shipment of Chilean cherries has arrived in China

Markets

16 Dec 2025

On December 5, the first Cherry Express shipment of the 2025/26 season arrived at Nansha Port: 8,000 tonnes of fresh Chilean cherries were distributed within two hours thanks to an optimized cold logistics chain. China officially enters peak cherry season.

Aragonese cherries head to China: Orchard Fruit's bold move

Markets

11 Dec 2025

Aragonese cherries are set to enter the Chinese market thanks to Orchard Fruit, a family business led by Menchu Guerrero. Since 2017, the company has followed a scientific and export-driven strategy, inspired by Chile’s model, to bring premium fruit to global markets.

South Africa’s 2025 cherry campaign blends seasonality, freshness and lifestyle-driven marketing

Markets

08 Dec 2025

South Africa’s cherry season launches with a 2025 campaign built on emotion, lifestyle and premium quality. By emphasising seasonality, wellness appeal, freshness and social content, the industry aims to make cherries the summer hero. An invitation to boost digital engagement.

Chilean cherries: new strategy for China, USA and India between sport and health

Markets

03 Dec 2025

Fruits of Chile’s Cherry Committee presents a renewed global strategy for 2025, targeting China, USA, India and Korea. Key actions include retail partnerships, consumer education, winter sports marketing, and health-focused campaigns to boost cherry demand and trust.

Chilean cherries arrive in Rotterdam: first ocean shipment in week 45

Markets

02 Dec 2025

For the first time, Chilean cherries harvested in week 45 will be shipped to Europe by sea. CMR Group and C&L lead this early-season strategy, with arrival expected in Rotterdam on December 9. A game-changer for the European off-season fresh fruit market.