All the news for Markets

Chilean cherries ready to grow in Southeast Asia: Thailand a key market

Markets

03 Oct 2025

Chilean cherries strengthen their footprint in Southeast Asia: over 2,200 tons exported to Thailand and new market openings in Vietnam and Indonesia. ProChile’s ASEAN mission also paves the way for kiwifruit, blueberries and citrus, boosting Chile’s fruit diversification strategy

Chilean cherries: China leads, but emerging markets demand top quality

Markets

29 Sep 2025

Chilean cherries continue to dominate in China, but markets like North America and Europe demand consistent quality. The industry's challenge is to improve production standards, focusing on size, firmness, and defect-free fruit to remain globally competitive.

Argentine cherries face global challenge with quality-driven strategy from Patagonia

Markets

24 Sep 2025

Patagonia’s Argentine cherry growers challenge Chile’s dominance with quality, air freight exports and new markets. Without trade deals and amid rising domestic costs, competitiveness remains fragile, yet differentiation seeks to highlight the strength of the Patagonia brand.

China opens to Jerte cherries: Spanish exports set to take off

Markets

22 Sep 2025

China opens its doors to Jerte cherries after ten years of negotiations. First shipments will go by air to avoid maritime delays. A new market for Extremadura’s fruit exports, facing strict protocols but also unlocking significant opportunities in the global cherry trade.

US cherries 2025: resilience in China Amid tariffs, competition and logistics

Markets

16 Sep 2025

The 2025 US cherry season ended with shipments to China at 65% of 2024 levels. Despite tariffs, lychees and Canadian cherries, demand for premium varieties stayed strong. Quality, pricing and logistics remain the main challenges as the industry seeks diversification.

Chilean cherries target South Korea: health and digital strategy to win market

Markets

15 Sep 2025

The Chilean Cherry Committee launches a strategy in South Korea focused on health, digital promotion and tastings in retail stores. The goal is to surpass the strong competition from local strawberries and win over Korean women consumers aged between 18 and 50 years.

Chile and China go paperless with 100% digital phytosanitary certification

Markets

29 Aug 2025

Chile has launched with China a 100% digital phytosanitary certification system for agricultural exports. The initiative improves security, traceability and efficiency for key products such as cherries, grapes, plums, grains and flowers, while reducing costs and delivery times.

Spanish cherries ready for debut in China: green light for exports

Markets

28 Aug 2025

Spanish cherries secure official approval for export to China after a landmark bilateral agreement signed in Beijing. Following strict phytosanitary inspections and full traceability guarantees, the opening of this market marks a major strategic step for Spain’s agri-food sector.

India’s cherry market now relies entirely on imports

Markets

28 Aug 2025

With the local season over in Kashmir, India’s cherry market now depends entirely on imports. Air shipments from the US, Turkey, and Iran, along with sea freight from Mashhad, are sustaining supply. Quality is excellent, but rising freight and labor costs are driving up prices.

Nostalgia effect drives sales: boom for fresh cherries on Ocado

Markets

25 Aug 2025

Cherry flavour conquers Ocado: sales up 150% and searches up 72%. The 'retro' trend is also driving fresh fruit, favoured by a hot summer that brought excellent harvests of cherries, apricots, strawberries and new varieties such as plums and greengages.