11 Dec 2025
Aragonese cherries are set to enter the Chinese market thanks to Orchard Fruit, a family business led by Menchu Guerrero. Since 2017, the company has followed a scientific and export-driven strategy, inspired by Chile’s model, to bring premium fruit to global markets.
08 Dec 2025
South Africa’s cherry season launches with a 2025 campaign built on emotion, lifestyle and premium quality. By emphasising seasonality, wellness appeal, freshness and social content, the industry aims to make cherries the summer hero. An invitation to boost digital engagement.
03 Dec 2025
Fruits of Chile’s Cherry Committee presents a renewed global strategy for 2025, targeting China, USA, India and Korea. Key actions include retail partnerships, consumer education, winter sports marketing, and health-focused campaigns to boost cherry demand and trust.
02 Dec 2025
For the first time, Chilean cherries harvested in week 45 will be shipped to Europe by sea. CMR Group and C&L lead this early-season strategy, with arrival expected in Rotterdam on December 9. A game-changer for the European off-season fresh fruit market.
27 Nov 2025
China expects 131 million boxes of Chilean cherries in 2025/26. Rising volumes, tighter logistics and more cautious consumers present new challenges. A full analysis of market trends, quality expectations and pricing strategies for the upcoming season.
13 Nov 2025
The Chilean cherries case highlights how Chile built advanced agrologistics to lead global exports. Through integration, traceability and coordination, Latin America turns climate and infrastructure constraints into competitive advantages in the fruit sector.
13 Nov 2025
Chilean cherries reach China fast via air freight, but legal and logistical risks are high. From documentation and refrigeration to jurisdiction issues, exporters must prepare for delays, damage claims and tight deadlines in this competitive fruit market.
07 Nov 2025
The 2025 Argentine cherry season opens with record prices: up to 30 euros per kilo at retail and over 20 wholesale. Limited supply and strong demand are making the domestic market increasingly competitive compared to exports, especially during this early part of the season.
07 Nov 2025
In 2024/25, Hort Innovation drove a full-scale strategy to promote Australian cherries: targeted social campaigns, retail training, and Asian export promotions led to an 11.8% sales boost in stores and a 46% export growth in Vietnam, strengthening the entire supply chain.
06 Nov 2025
The 2025-26 Chilean cherry season kicks off with an air shipment to New York. Crunchy, sweet, high-quality fruit sets the tone. Forever Fresh targets the US market to reduce reliance on China and strengthen winter exports with premium, carefully selected varieties.
