Copefrut promotes BoBan, the brand to conquer the Chinese market in the 2023-2024 season
22 Nov 2023
Fuenzalida points out that Boban is the Chinese name by which Copefrut has long been known in the Asian market. Leveraging this capital of knowledge and penetration, it will be the brand under which they will try to win the palate and recognition of Chinese consumers.