Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
Markets Production Press review
22 Jan 2024
It is important to note that ours is a mature industry,' says Claudia Soler, 'and Chile is the world's largest cherry exporter and leads the southern hemisphere's exports: more than 96% of the supply with over 400,000 tonnes of shipments in 2022-2023.
03 Apr 2024
Local production is gradually increasing and experts have given much advice on outdoor cultivation in high altitude and low latitude areas. However, the technology of cherry cultivation in China is not yet considered mature enough.
28 Nov 2025
A recent study from central Chile reveals that the combined activity of honey bees and wild insects significantly improves sweet cherry fruit set, highlighting the value of biodiversity and ecologically oriented farming practices for more resilient orchards in the region.
28 Nov 2025
In-depth report on the real production costs, profitability thresholds and export dynamics of cherry orchards in Chile, with case data from Ñuble, Biobío, Araucanía, Maule and Los Lagos. Strategic insights to reduce costs, boost yield and ensure long-term farm viability.
