Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
20 Jun 2025
During the 2025 Technical Tour in Spain, ANA Chile® evaluated very early and low-chill cherry varieties, already present in Chile. Selections like the promising Selection 10 and Ibergen genotypes showed excellent quality, productivity, and commercial potential.
04 Jun 2025
A study in Chile’s Maule region analyzes the impact of plastic covers on cherry trees: temperature, humidity, solar radiation and water use. The data help growers reduce abiotic stress and improve post-harvest management during warm and dry seasonal conditions.
30 Apr 2026
New genomic assemblies for sweet cherry cultivars Santina and Regina in Chile reveal high-quality sequences, genetic variability, and key loci such as S and DAM. Findings support breeding, climate adaptation, and innovation in modern cherry production.
30 Apr 2026
The national cherry conference in Sammichele di Bari explores key challenges and future prospects of Apulia’s cherry sector, focusing on varietal innovation, climate change impacts and market strategies to improve competitiveness and supply chain sustainability.
