Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
18 Aug 2023
The International Congress entitled "WHICH BIOSOLUTIONS FOR QUALITY CHERRIES?" will provide answers to some of the most prominent issues in modern cherry growing on Thursday, 9 May as part of Macfrut 2024, Rimini - Italy.
16 May 2023
With global demand on the rise and exports increasing, the challenges for the cherry sector are getting tougher. Packaging centres are under pressure as they have to handle higher volumes and have to maintain or improve quality.
16 Dec 2025
Una ricerca guidata dalla Washington State University propone un nuovo metodo scientifico per misurare la consistenza delle ciliegie, superando i limiti della compressione tradizionale. Obiettivo: offrire all’industria cerasicola strumenti tecnici e predittivi più efficaci.
16 Dec 2025
On December 5, the first Cherry Express shipment of the 2025/26 season arrived at Nansha Port: 8,000 tonnes of fresh Chilean cherries were distributed within two hours thanks to an optimized cold logistics chain. China officially enters peak cherry season.
