Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
21 Oct 2025
South Africa signs a new stonefruit export protocol with China and sets its sights on blueberries and cherries. The agriculture minister invites Chinese plant health officials to inspect orchards and packhouses, aiming to launch exports starting from the upcoming commercial seaso
11 Apr 2025
From snowy Montana comes the new “FE” cherry, cold-hardy to -45°C and ideal for pies, wine, preserves, and fresh eating. Backed by 60 years of family-driven selection, it’s now available from HoneyberryUSA, a leader in American cold-hardy fruit farming.
19 Nov 2025
An innovative study explores the immune response of Lapins cherry to two MAMPs and the role of carotenoids in resisting Pseudomonas syringae and Botrytis cinerea. New strategies for effective, sustainable protection and varietal resilience in orchards.
19 Nov 2025
Chile is taking major steps in applying the Sterile Insect Technique (SIT) to control Drosophila suzukii in cherry orchards, in collaboration with ISCAMEN and supported by IAEA. The project combines biotechnology, integrated pest management and sustainable production practices.
