Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
24 Jan 2025
Between 25% and 30% of cherry exports are destined for the EU, but the aim is to open a new market window in China. The Cherry Sector Roundtable, which brings together 70% of cherry producers, wants to “highlight the high capacity of Spanish cherries as an exportable product”
12 Sep 2024
Researchers in Uzbekistan evaluated the effectiveness of different combinations of distance and duration of ultraviolet (UV-C) treatment in comparison to untreated cherries. Ten cherries per treatment were placed in a polypropylene container at room temperature for five days.
01 May 2026
Sweet cherry cracking significantly impacts yield and market quality. Research highlights the key role of pectins and calcium in cell adhesion and tissue stability, offering valuable insights to reduce fruit splitting and improve orchard management strategies.
01 May 2026
Fruit cracking in cherry trees in India can cause losses of up to 85%, affecting quality and market value. This article examines physiological and environmental causes and highlights effective strategies, from irrigation to nutrient management, to reduce damage.
