Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
01 Dec 2025
Cherry season exposes the limits of self-care as a safety model. Is it a personal duty or a sign of poor risk management? When risks increase, only structured systems—not individual willpower—can ensure health and safety for all workers in the field.
15 Aug 2023
This study examines the effects of postharvest deficit irrigation on 'Sweetheart'/Mazzard cherry trees. The research was conducted in five commercial orchards in the Okanagan Valley of British Columbia, Canada, during three seasons (2019-2022).
12 Jun 2026
The Government of Aragón supports the Cereza de Calatayud y del Aranda PGI, covering around 1,500 hectares and about one hundred agricultural operators. Documents must be ready by 30 July, while the European recognition process could take up to two years for its approval.
12 Jun 2026
Viveros Ebro outlines its 2026 cherry strategy in Ribera d’Ebre, Spain, with Nipama, SPC-108, Royal Apache and SMS-416. High yields, large fruit size, low chill requirements, postharvest quality and full-cycle technical support shape the new season with climate resilience.
