Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
03 Oct 2023
Compared to the above-average result for 2022 of 48,700 tonnes, this is about 8,500 tonnes or 17.5% fewer cherries. Compared to the average of 47,100 tonnes for the years 2013 to 2022, this year's harvest was 14.7% lower.
20 May 2024
A 2023 consumer study that surveyed over 2,000 consumers found that the key factors continue to be quality and flavour. However, once the retail price reaches $4.50 per pound, sales begin to decline.
04 Mar 2026
In cherry orchards of the Maule Region (Chile), circular paper chromatography is evaluated as a qualitative method to understand soil properties. Results highlight links with organic matter and agronomic management, supporting more sustainable production strategies.
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Chilean cherry exports to China are projected to rise by 14.3% by 2030, increasing market pressure and pushing prices down. Industry leaders and the SNA warn that up to 30,000 hectares may need to be removed to restore balance and protect long-term profitability.
