Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
15 Jan 2024
In 2010, a major development project, Consorcio Tecnológico de la Fruta, was initiated to obtain new cultivars suited to the Chilean climate and export market. 24 of the 30 advanced selections have already been grafted and are being studied.
08 Feb 2024
According to data from Frutas de Chile, Chile sent 598,362 tonnes of fruit to China in the 2022-2023 season, consolidating its position as the second largest destination country, with cherries accounting for 71% of total exports to China.
24 Dec 2024
As this year comes to a close, the Cherry Times team would like to extend a warm thank you to all our readers, who continue to enthusiastically support our editorial journey dedicated to the wonderful world of cherries and their supply chain.
24 Dec 2024
Cherries, as well as berries like blueberries, raspberries, blackberries, and strawberries, contain significant amounts of bioactive substances that protect the cardiovascular system. These compounds can reduce oxidative stress and inflammation, and lower blood pressure.
