Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
07 Sep 2023
The Victorian cherry season starts at the beginning of November and reaches good volumes by the middle of the month, continuing until after Christmas including a long festive season - a perfect match for festivals and gifts. The season lasts about 100 days.
24 Jun 2024
Researchers from several Chinese institutes and universities summarised the progress made worldwide in understanding the effects of endogenous gibberellin and abscisic acid content in fruit and exogenous hormone treatments on fruit cracking.
05 Feb 2026
A research study from the University of Chile investigates how controlled atmosphere storage improves the shelf life of ‘Bing’ and ‘Lapins’ sweet cherries. Results show significant postharvest quality improvements under cold storage and market simulation conditions.
05 Feb 2026
With precision farming, it's now possible to prevent fruit cracking by optimizing irrigation, monitoring and data collection. Sensors, drones and AI support European growers in improving yield and fruit quality in cherries, grapes, citrus and pomegranates.
