Macfrut Academy: the first episode dedicated to cherries to be aired on 14 March

12 Mar 2024
880

Cesena (11 March 2024)Chile takes centre stage in the latest two Macfrut Academy video lessonsfocusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain.

The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.

Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.

The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.

Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.

All of the available content can be accessed here free of charge after registration.

This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.

Info: academy@macfrut.com


Cherry Times - All rights reserved

What to read next

iQonsulting Yearbook: free market analysis reports for 2024 available

Production

29 Apr 2024

iQonsulting provides reports of the latest Chilean cherry varieties on the Chinese market. It also finds the right methodology for farmers and growers to calculate their yield and cash flow in the production and sale of cherries.

Cracking susceptibility of full-sibs of a cross of a cracking tolerant and cracking susceptible sweet cherry: relation to cuticle characteristics, microcracking and Calcium

Breeding

20 Jan 2025

The objectives of the study was to phenotype a segregating population of sweet cherries for selected key traits of the Zipper model and for their susceptibility to cracking, for which the QTLs for cracking susceptibility were established earlier.

In evidenza

Cherry humidification in Chile: reduced dehydration and better fruit condition

Post-harvest​

03 Jun 2025

A Chilean study proves that humidification systems in field collection centers lower dehydration in cherries, preserving weight, appearance, and pedicel freshness even after 30 days in cold storage. A concrete quality boost and long-term strategic edge for exporters.

Huge success for the 1st MUNDOAGRO Cherry Congress: over 800 attendees

Events

03 Jun 2025

The 1st MUNDOAGRO Special Cherry Congress brought together over 800 agricultural professionals in Chile, featuring international masterclasses, technical forums, and expert discussions on key topics like fruit quality, nutrition, and innovation in cherry cultivation.

Tag Popolari