Cesena (11 March 2024) – Chile takes centre stage in the latest two Macfrut Academy video lessons, focusing on a globally successful case study in cherries. The first episode, dedicated to the field phase, will be aired on Thursday 14 March at 5 pm (Italian time), titled ‘Chilean cherry: a successful supply chain’.
The 30-minute video lesson provides a detailed look at how Chile has successfully overcome the challenges of a difficult market: the cherry market. The country now exports 90% of its production and has even conquered the Chinese market.
Hosted by Maicol Mercuriali, the episode begins with a general overview of the ‘Chilean model’ by Carlos Tapia, founder and technical director of Avium, a company specialising in research and development for cherry production.
The focus then moves on to the field, in particular varietal choices, agronomic techniques, selection and commercial strategies. Speakers include key players in the industry, such as Lorena Pinto, Manager of Cherry Ana Chile, Juan Pablo Zoffoli, lecturer at the Pontifical Catholic University of Chile, and Andrea Ravaioli, Knowledge Transfer Office Manager at the University of Bologna: a shining example of synergy between academic research and the production industry.
Dr Stefano Lugli, representative of the Plant Nursery Area at Macfrut 2024, provided technical advice for the episode. The second episode, which will also be dedicated to the Chilean cherry supply chain, will focus on post-harvesting.
All of the available content can be accessed here free of charge after registration.
This video lesson on the Chilean cherry supply chain is the third episode of the Macfrut Academy, the innovative digital platform for professionals in the fruit and vegetable sector. This prestigious and scientific digital platform, designed in an agile format, offers an insight into key topics in the fruit and vegetable supply chain in order to keep professionals up to date with the latest industry news. All episodes are also available on demand after registering on the platform.
Info: academy@macfrut.com
26 Nov 2024
Despite the frost heavily affecting the early cherry varieties, cherry growers remain optimistic about the overall quality of this season's harvest and the promising opportunities available in both local and international markets.
22 May 2025
A Moldovan study reveals how nanotechnology-based foliar fertilization with microelements improves cherry tree yield and fruit quality in the Kordia cultivar grafted on Gisela 6 rootstock. Fruit size and premium grade cherries increased in 2023 and 2024 trials.
11 Nov 2026
South Africa’s cherry harvest season began two to three weeks early, but production in Ceres could fall by over 50%. Heat and cold during flowering affected fruit set. Early cherries reach 30 mm, while Tru-Cape aims to increase exports from 15% to nearly 20% of its crop.
11 Nov 2026
Nel 2026 l’Estremadura approva 19,59 milioni di euro di aiuti per cereali, ciliegie e apicoltura: fino a 50 euro per ettaro irriguo, 1.500 euro per ettaro di ciliegio e 18 euro per alveare. Le pratiche saranno avviate d’ufficio e i pagamenti sono previsti entro fine anno.
