Superfresh Growers looks forward to a record-breaking season: +30% on production capacity

17 May 2024
2590

The leading grower-packer-shipper in the United States increases production capabilities by 30% as it prepares to harvest the "longest and largest" cherry crop in the Northwest.

Superfresh Growers anticipates its upcoming cherry season to be “the longest and largest” in the Pacific Northwest region, with the company expecting cherries to be available as early as late May and to extend until late August.

Superfresh Growers forecasts that Northwest cherries will be available from late May and extend until late August.

Superfresh Growers has stated that its production base is remarkable for its geographical diversity, with orchards spanning from the Canadian border down to Hood River in Oregon. According to the company, this diversity creates an ideal environment for cherry cultivation and helps to protect it from adverse region-specific weather conditions. This strategy also allows Superfresh Growers’ orchards to benefit from varied microclimates and soil conditions.

"Superfresh Growers is proud to maintain our position as the Northwest’s longest and largest cherry crop for the past two years," said Destiny Nash, cherry sales lead. "Expect nothing less as we prepare for another successful harvest."

Last year, Superfresh Growers added a third state-of-the-art packing facility, which increased production capabilities by 30%, according to Nash.

"The addition of the third packing line last year optimized our turn-around times from orchard to retail partners," she said. "With a notable 30% increase in production capabilities, we are poised for continued growth and success."

The company will continue to offer a range of varieties from classic dark sweet cherries to Rainier, with both organic and jumbo versions, branded as Super Cherry. Super Cherry will be available in both random-weight bags and clamshells.

Source: Fruitnet
Image: Fruitnet


Cherry Times - All rights reserved

What to read next

Conference on cherry orchards innovation in Verona on 5 March

Events

16 Feb 2024

Marketing strategies at a global level to maximise producers' results and enhance the value of cherry production, proposed innovations in the management of modern cherry orchards and currently available defence tools will be analysed.

Michigan growers used for the first time a customized blueberry harvester for tart cherry harvest season

Tech management

22 Aug 2023

Oxley Farms, helmed by Ed, Chris, and Rick Oxley, operates a 250-acre tart cherry orchard in Lawton, Michigan. They embarked on the creation of a unique machine, drawing inspiration from harvesters used in grape, blueberry, cherry, and coffee production.

In evidenza

Wild cherry trees and the story of climate: What can growth rings tell us?

Production

13 Oct 2026

A study of 125 wild cherry trees in western Poland reveals how temperature and rainfall influence annual growth rings. Analysis of five populations highlights the importance of March weather, July temperatures and habitats in shaping tree growth and climate responses.

US exports of fresh cherries are expected to fall by 25 per cent

Markets

13 Oct 2026

US fresh cherry exports are forecast to fall to 62,000 tonnes in 2026/27 as frost damage cuts total output to 317,200 tonnes. California's early harvest contrasts with losses in the Pacific Northwest, reshaping production and export prospects. Asian markets remain key.

Tag Popolari