Superfresh Growers looks forward to a record-breaking season: +30% on production capacity

17 May 2024
722

The leading grower-packer-shipper in the United States increases production capabilities by 30% as it prepares to harvest the "longest and largest" cherry crop in the Northwest.

Superfresh Growers anticipates its upcoming cherry season to be “the longest and largest” in the Pacific Northwest region, with the company expecting cherries to be available as early as late May and to extend until late August.

Superfresh Growers forecasts that Northwest cherries will be available from late May and extend until late August.

Superfresh Growers has stated that its production base is remarkable for its geographical diversity, with orchards spanning from the Canadian border down to Hood River in Oregon. According to the company, this diversity creates an ideal environment for cherry cultivation and helps to protect it from adverse region-specific weather conditions. This strategy also allows Superfresh Growers’ orchards to benefit from varied microclimates and soil conditions.

"Superfresh Growers is proud to maintain our position as the Northwest’s longest and largest cherry crop for the past two years," said Destiny Nash, cherry sales lead. "Expect nothing less as we prepare for another successful harvest."

Last year, Superfresh Growers added a third state-of-the-art packing facility, which increased production capabilities by 30%, according to Nash.

"The addition of the third packing line last year optimized our turn-around times from orchard to retail partners," she said. "With a notable 30% increase in production capabilities, we are poised for continued growth and success."

The company will continue to offer a range of varieties from classic dark sweet cherries to Rainier, with both organic and jumbo versions, branded as Super Cherry. Super Cherry will be available in both random-weight bags and clamshells.

Source: Fruitnet
Image: Fruitnet


Cherry Times - All rights reserved

What to read next

Difficulties and problems in Spain for the mountain cherry, Asaja Alicante against the regional organisation

Production Varieties

09 Nov 2023

The previous Ministry had been asked for a long-term viability plan to save the cherry harvest and to respond to last year's vulnerable situation, but farmers have not yet received a response from the regional administration.

According to A.N.A. Chile, new early varieties show promising results and great potential

Varieties

30 Jan 2025

Specialists agree that the new varieties have great potential. However, ‘we have to keep working,’ says Walter Masman. ‘It is essential that growers know the specific characteristics of each variety and handle them appropriately.’

In evidenza

Spring frost slashes Michigan cherry harvest

Production

18 Jul 2025

A late spring frost has severely impacted Michigan’s cherry harvest, with tart cherry yields expected to drop by 45% and sweet cherries by 30%. Despite excellent fruit quality, the reduced supply across the region is expected to lead to significantly higher market prices.

Dormancy management in fruit trees: strategies for changing temperate climates

Tech management

18 Jul 2025

Global warming affects dormancy in deciduous fruit trees, altering bloom, fruit set, and yields. Agronomic practices and genetic models support dormancy management in temperate climates with mild winters, improving productivity and sustainability of orchards.

Tag Popolari