Superfresh Growers looks forward to a record-breaking season: +30% on production capacity

17 May 2024
2641

The leading grower-packer-shipper in the United States increases production capabilities by 30% as it prepares to harvest the "longest and largest" cherry crop in the Northwest.

Superfresh Growers anticipates its upcoming cherry season to be “the longest and largest” in the Pacific Northwest region, with the company expecting cherries to be available as early as late May and to extend until late August.

Superfresh Growers forecasts that Northwest cherries will be available from late May and extend until late August.

Superfresh Growers has stated that its production base is remarkable for its geographical diversity, with orchards spanning from the Canadian border down to Hood River in Oregon. According to the company, this diversity creates an ideal environment for cherry cultivation and helps to protect it from adverse region-specific weather conditions. This strategy also allows Superfresh Growers’ orchards to benefit from varied microclimates and soil conditions.

"Superfresh Growers is proud to maintain our position as the Northwest’s longest and largest cherry crop for the past two years," said Destiny Nash, cherry sales lead. "Expect nothing less as we prepare for another successful harvest."

Last year, Superfresh Growers added a third state-of-the-art packing facility, which increased production capabilities by 30%, according to Nash.

"The addition of the third packing line last year optimized our turn-around times from orchard to retail partners," she said. "With a notable 30% increase in production capabilities, we are poised for continued growth and success."

The company will continue to offer a range of varieties from classic dark sweet cherries to Rainier, with both organic and jumbo versions, branded as Super Cherry. Super Cherry will be available in both random-weight bags and clamshells.

Source: Fruitnet
Image: Fruitnet


Cherry Times - All rights reserved

What to read next

Safeguarding the opportunities offered by early-season cherries: striking a balance between high commercial value and climate risk

Varieties

19 Jun 2026

Early cherries in California offer strong market potential for growers, but success depends on adapted genetics, protected agriculture and climate risk management to secure fruit quality, consistency and profitability in the San Joaquin Valley, even in unstable seasons.

Cherry varieties with low chilling requirements: Bloom Fresh's answer to climate change

Breeding

30 Oct 2024

"Most traditional cherries need a minimum of 800 hours of chilling, but our low-chilling varieties can produce fruit with less than half of those hours. This opens up cultivation opportunities in areas with milder winters."

In evidenza

Albanian home-grown cherries are targeting high-end European markets

Specialties

26 Oct 2026

Godolesh, near Elbasan in Albania, is a distinctive cherry-growing area. Its native variety, annual output of around 700 tonnes and sustainable practices support ambitions to reach European markets, from Italy to Germany, building on quality, origin and tradition.

Frequent rainfall is putting Chilean cherry production and the cherry market at risk

Production

23 Oct 2026

Spring rains in Chile have split early cherries in the north, while damage in O’Higgins, which accounts for over 80% of production, remains marginal so far. Growers are monitoring fungal disease, saturated soils and potential impacts on Chile’s 2026/27 cherry crop.

Tag Popolari