Superfresh Growers looks forward to a record-breaking season: +30% on production capacity

17 May 2024
2320

The leading grower-packer-shipper in the United States increases production capabilities by 30% as it prepares to harvest the "longest and largest" cherry crop in the Northwest.

Superfresh Growers anticipates its upcoming cherry season to be “the longest and largest” in the Pacific Northwest region, with the company expecting cherries to be available as early as late May and to extend until late August.

Superfresh Growers forecasts that Northwest cherries will be available from late May and extend until late August.

Superfresh Growers has stated that its production base is remarkable for its geographical diversity, with orchards spanning from the Canadian border down to Hood River in Oregon. According to the company, this diversity creates an ideal environment for cherry cultivation and helps to protect it from adverse region-specific weather conditions. This strategy also allows Superfresh Growers’ orchards to benefit from varied microclimates and soil conditions.

"Superfresh Growers is proud to maintain our position as the Northwest’s longest and largest cherry crop for the past two years," said Destiny Nash, cherry sales lead. "Expect nothing less as we prepare for another successful harvest."

Last year, Superfresh Growers added a third state-of-the-art packing facility, which increased production capabilities by 30%, according to Nash.

"The addition of the third packing line last year optimized our turn-around times from orchard to retail partners," she said. "With a notable 30% increase in production capabilities, we are poised for continued growth and success."

The company will continue to offer a range of varieties from classic dark sweet cherries to Rainier, with both organic and jumbo versions, branded as Super Cherry. Super Cherry will be available in both random-weight bags and clamshells.

Source: Fruitnet
Image: Fruitnet


Cherry Times - All rights reserved

What to read next

Discovering Weigi®, new dwarfing and semi-dwarfing rootstocks for cherry trees

Rootstocks

05 Dec 2023

The trials, Stoppel points out, were very promising, particularly for four clones (Weigi® 1, Weigi® 2, Weigi® 3 and Weigi® 4), which were registered, patented and commercially licensed. The license for in vitro propagation was awarded to Vitroplant of Cesena, Italy.

API and transparency: Hapag-Lloyd introduces new technology for transporting cherries

Post-harvest​

21 Jan 2025

The introduction of Hapag-Lloyd Live in the 2024 season was a demonstration of global teamwork. Engineers and logisticians in Chile and Germany worked hand in hand with the Digital Container Shipping Association to bring this state-of-the-art system to life.

In evidenza

Preharvest determinants in sweet cherry production for the fresh market - Part 2: cultural practices, planting systems and adaptation to climate change

Tech management

09 Jul 2026

In Jerte Valley sweet cherry orchards, irrigation, crop load, canopy and nutrition shape fruit quality, yield and cracking risk. Preharvest management supports adaptation to extreme climate events, rainfall, water stress, fruit wetness and evolving production demands.

BBCH scale: a standardized language for fruit crop phenology

Retail

09 Jul 2026

The extended BBCH scale provides a shared standard for describing fruit crop phenology, improving orchard management, research, cultivar comparison and adaptation strategies for climate variability, while supporting sustainable production and scientific communication.

Tag Popolari