Superfresh Growers looks forward to a record-breaking season: +30% on production capacity

17 May 2024
1682

The leading grower-packer-shipper in the United States increases production capabilities by 30% as it prepares to harvest the "longest and largest" cherry crop in the Northwest.

Superfresh Growers anticipates its upcoming cherry season to be “the longest and largest” in the Pacific Northwest region, with the company expecting cherries to be available as early as late May and to extend until late August.

Superfresh Growers forecasts that Northwest cherries will be available from late May and extend until late August.

Superfresh Growers has stated that its production base is remarkable for its geographical diversity, with orchards spanning from the Canadian border down to Hood River in Oregon. According to the company, this diversity creates an ideal environment for cherry cultivation and helps to protect it from adverse region-specific weather conditions. This strategy also allows Superfresh Growers’ orchards to benefit from varied microclimates and soil conditions.

"Superfresh Growers is proud to maintain our position as the Northwest’s longest and largest cherry crop for the past two years," said Destiny Nash, cherry sales lead. "Expect nothing less as we prepare for another successful harvest."

Last year, Superfresh Growers added a third state-of-the-art packing facility, which increased production capabilities by 30%, according to Nash.

"The addition of the third packing line last year optimized our turn-around times from orchard to retail partners," she said. "With a notable 30% increase in production capabilities, we are poised for continued growth and success."

The company will continue to offer a range of varieties from classic dark sweet cherries to Rainier, with both organic and jumbo versions, branded as Super Cherry. Super Cherry will be available in both random-weight bags and clamshells.

Source: Fruitnet
Image: Fruitnet


Cherry Times - All rights reserved

What to read next

How to increase cherry marginal profit: strategies, costs and orchard systems

Tech management

09 Oct 2025

Discover how to increase marginal profit in cherry production by reducing labor costs, optimizing pruning, and choosing the right training systems. Expert insights from Chilean agronomist Óscar Carrasco to improve productivity and orchard profitability.

Italian ceramics at a crossroads: real change is needed

Events

30 Apr 2026

The national cherry conference in Sammichele di Bari explores key challenges and future prospects of Apulia’s cherry sector, focusing on varietal innovation, climate change impacts and market strategies to improve competitiveness and supply chain sustainability.

In evidenza

Vignola Cherry PGI: the experimental field in Vignola will be named after Andrea Bernardi

Specialties

15 Jun 2026

In Vignola, the experimental orchard was named after Andrea Bernardi, former Consortium president and a key figure for Vignola Cherry PGI. The tribute highlights his work for innovation, research and dialogue among producers, institutions and the local fruit supply chain.

Frost is devastating the sour cherry harvest in the United States: the entire sector is at risk

Production

15 Jun 2026

A nationwide U.S. spring frost has cut Michigan’s tart cherry crop to a fraction of normal output, with inventories near record lows. Processors warn that soaring prices, scarce supply and imports could reshape the U.S. market and threaten long-term customer loyalty in 2026.

Tag Popolari