On December 16, the second conference on cherries was successfully held at the wholesale market for fruit in Jiaxing Haiguangxing, Zhejiang Province. The event featured the participation of representatives from Frutas de Chile, drawing significant attention.
During the opening ceremony, Iván Marambio, president of Frutas de Chile, was invited to deliver a speech, expressing the association's high expectations for the Chinese market in the 2024/25 season.
Claudia Soler, executive director of the Chilean Cherry Committee of Frutas de Chile, then introduced the new mascots of Chilean cherries - 桑桑 (Sāng Sāng), 宾宾 (Bīn Bīn), and 娜娜 (Nà Nà) - through a presentation video.
As the mascots transitioned from the video to the stage, Freya Huang, representative of Frutas de Chile, explained the origin of their names and the inspiration behind their design. The mascots represent the three most popular varieties of Chilean cherries: Santina, Lapins, and Regina.
Subsequently, Hector Zhang from Frutas de Chile gave a detailed presentation on the current and future promotional strategies for Chilean cherries in China. He shared the latest updates on Chilean cherries in China with participants both in person and online.
During the recent 9th Chile Week, held from December 1 to 7, Frutas de Chile visited Beijing, Hangzhou, Chengdu, and Guangzhou. With the support of over 100 media outlets, e-commerce platforms, and retail channels, Chilean cherries became a trending topic online.
Offline events in the four cities attracted over 1 million participants, while the livestreaming of the season's first Cherry Express drew 4.4 million viewers.
This year, the promotion of Chilean cherries will be enhanced with a strategic focus on expanding the buyer base, particularly in second- and third-tier cities. Special attention will be given to second-tier markets with high potential.
The goal is to leverage major marketing events to reach a broader audience and attract new customers.
In the short term, sales growth is expected to come from first-time buyers in second- and third-tier cities. In the medium term, growth will be driven by the transition of cherries from a luxury gift item to a daily fruit or snack, leading to increased purchase frequency and per capita buying volume.
Read the full article: Producer Report
Images: Producer Report
25 Apr 2024
‘We had the first harvest on 13 April and today is the third,’ says Ilyas Coşkuner, a local producer. ‘We are optimistic about both the yield and market prices. The 30 kg of cherries belonging to İlyas Coşkuner were bought at the symbolic price of 500 lira per kg.
25 Dec 2023
In this year's finale, the Cherry Times team would like to express its gratitude to all readers who have chosen us as their preferred source of information to understand and delve into the wonderful world revolving around the fruit of paradise: the cherry.
10 Mar 2026
A field trial in a cherry orchard in Izmir, in Turkey’s Aegean region, shows that bumblebee pollination with Bombus terrestris improves cherry size and weight. Results highlight larger fruit, fewer cherries per kilogram and higher profitability for export-oriented growers.
10 Mar 2026
Uno studio condotto in Argentina mostra come le ciliegie dolci scartate possano essere trasformate in polvere liofilizzata ricca di composti fenolici e utilizzate in film edibili a base di pectina, creando materiali attivi per il packaging alimentare con proprietà antiossidanti.
