Chilean cherry festival conquers supermarkets in Vietnam

22 Jan 2025
368

The retail system of the Union of Commercial Cooperatives of Ho Chi Minh City (Saigon Co.op), including Co.opmart, Co.opXtra, Co.op Food, and Finelife, organized a cherry festival featuring cherries officially imported from Chile.

Recognized by Tuoi Tre Online at Co.opmart Huynh Tan Phat (District 7), the fresh red cherries, full and vibrant, are displayed in eye-catching positions, easily attracting consumers' attention.

After spending nearly 15 minutes selecting cherries at Co.opmart Huynh Tan Phat, Mrs. Tam Anh (a District 7 resident) expressed her excitement: “It is rare to see fresh cherries with green stems at such low prices. In the past, eating cherries was a luxury, as the price was usually 400,000-500,000 VND/kg.”

Mrs. Anh also shared that last week she purchased 2 kg of cherries from an acquaintance selling online for more than 200,000 VND/kg, but the fruits were very small, not fresh, and not of the same quality as those sold in supermarkets. “I’ll choose about 5 kg to gift to my relatives during Tet,” she added.

According to a representative of Saigon Co.op, before reaching the shelves of Co.opmart, Co.opXtra... and ultimately the consumers, the Chilean cherries underwent rigorous quality inspections: from legal documents, product quality certifications, origin verification, to quality control at the central distribution warehouse and every retail location.

Currently, Saigon Co.op is selling 100 tons of Chilean cherries at a promotional price of 199,000 VND/kg, 20-30% lower than the market price. This is an exclusive price applied throughout the program. On the first day of the launch, statistics showed that more than 20 tons of cherries were consumed.

Present at Co.opmart Huynh Tan Phat on the first day of the Chilean cherry festival, Mr. Pablo Arancibia Salazar—Trade Counselor at the Chilean Embassy—stated that in recent years, with improved living standards, Vietnamese consumers have increasingly preferred imported and nutritious products.

“Therefore, cooperation with Saigon Co.op—Vietnam's leading consumer goods retailer—for the trade of agricultural products from Chile is a great opportunity to promote the brand and increase commercial value,” said the Trade Counselor of the Chilean Embassy.

Vo Tran Ngoc, Commercial Director of Saigon Co.op, emphasized: “Saigon Co.op is always committed to providing products of the highest quality, with clear origins. We regularly coordinate with trade offices in Vietnam to act as a trade bridge, not only for sourcing high-quality imported products but also for expanding export opportunities for Vietnamese products abroad.”

Read the full article: Vietnam.vn
Images: Vietnam.vn


Cherry Times - All Rights Reserved

What to read next

Picota del Jerte: excellent start, but watch out for fraud in the market

Specialties

20 Jun 2024

"One of the problems that the PDO has to face every year is the marketing of normal cherries from which the stalk is removed to pass them off as picota cherries,' says Fátima López-Santamaría, PDO Cereza del Jerte technician, 'using the PDO trademark illegally.

Pruning time can affect fruit size

Tech management

14 Jan 2025

From 2018 to 2020, researchers from Moldova State University of Agriculture conducted a study aimed at assessing the impact of pruning on both the resting and developmental stages of cherry trees of the ‘Regina’ variety, grafted onto the MaxMa 14 rootstock.

In evidenza

Cherries from Peru: a new competitor in the global market

Markets

01 Apr 2025

Peru explores cherry production with the aim of entering the Chinese market before Chile. The first exports are expected as early as next season, but experts estimate up to 10 years for significant volumes.

How altitude influences sweet cherry quality: study on four cultivars

Quality

01 Apr 2025

Altitude changes the quality of cherries, affecting organic acids and phenolic compounds. A study in Turkey on four cultivars grown at 200 and 800 m revealed changes in the nutritional profile, improving flavour and antioxidant properties of the fruit.

Tag Popolari