Roxane Flores, Director of Human Capital Development and Regulatory Affairs at AFIPA, shares her visit with Cristián Osorio, a cherry grower from Coltauco, and together they discuss the main challenges that Chilean farmers face in bringing their cherries to international markets.
AFIPA Chile, Asociación Nacional de Fabricantes e Importadores de Productos Fitosanitarios Agrícolas A.G., is the group of companies that represents the crop science and protection industry.
Since 1991, AFIPA Chile has been supporting small and medium-sized farmers across the country, helping them implement Good Agricultural Practices for the responsible management of crops and pests and the triple washing, collection, and subsequent recycling of empty phytosanitary containers, with the aim of developing an increasingly productive and sustainable agriculture.
AFIPA Chile is a member of Croplife Latin America, which brings together 25 associations from 18 countries. Croplife Latin America is part of Croplife International, which encompasses the entire crop science sector operating on five continents and adheres to the FAO Codes of Conduct.
Nicolás Zamorano, consultant for Asian markets, commented that in China, consumers 'were mainly trained on cherry varieties. Today the business is no longer global, but increasingly specific, along with the requirements customers have for each variety'.
Uzbekistan has launched its 2025 cherry exports from the Fergana region, with shipments starting in April. Strong global demand drives prices between $3.20–$4.20/kg for 20–26 mm cherries. The early Bahor variety leads the first phase.
2025 marks a significant turning point for the global cherry industry: declining Northern Hemisphere yields, booming South American exports, and emerging markets like India and China. Quality, logistics, innovation, and diversification drive competitiveness.
China is investing in cherry production, turning what was once considered a luxury fruit into a key pillar of its agricultural strategy. Backed by strong local government support, provinces like Shandong and Yunnan are scaling up output and reducing import dependency.