In Vignola, in the province of Modena, the municipal fruit and vegetable market is undergoing a period of change. At the end of April, there were four concessionaires operating in the market: two small ones that remained and two large ones, one of which recently moved its operations to a private warehouse.
Paola Pelloni, owner of the Nuovo Ortomercato Vignola company, confirmed the situation to myfruit.it, explaining the reasons behind the move: "The structure of the market is now obsolete and in a state of disrepair. I preferred to move the employees to the new warehouse. It's a difficult time for producers as well, although the demand for pears, cherries, and plums remains high."
Emilia Muratori, mayor of Vignola, confirmed that one of the two major concessionaires terminated their contract and recalled that a tender was issued to reassign the space, but without success.
Looking to the future, the mayor explained that the concession for the remaining concessionaire will expire in 2025 and there are currently no signs of withdrawal. "We will let the cherry season pass and then make a decision on the vacant space."
"The two smaller concessionaires have renewed their contract, and we will hold a new competition to allocate the vacant area. Additionally, those who remain have requested to use additional stalls beyond those provided by the contract, indicating that the business is doing well."
Regarding criticisms of the market conditions, the mayor stated: "We have initiated a renovation of some areas. The market requires significant, albeit costly, extraordinary maintenance. When we issued the tender, two concessionaires emerged compared to the previous one, and each concessionaire needed their autonomy. For this reason, we built a processing room that was missing in one of the two lots."
The mayor also highlighted another resolved issue: "We have installed a fire ring with an investment exceeding €200,000, a significant project for Vignola Patrimonio. Although we are aware that there is still work to be done, as soon as we have the necessary financial resources, Vignola Patrimonio has already identified the priorities. It is not true that nothing has been done; our goal is to find the resources to gradually address all needs."
Source: myfruit.it
Image: Comune di Vignola
18 Sep 2025
Cherry cultivation has become one of the most profitable farming activities thanks to new high-performing varieties, dwarfing rootstocks, passive protection systems, and modern pruning methods. This guide provides useful tips for managing a cherry orchard successfully.
01 May 2023
The adoption of multi-functional covers in orchard systems is widely increasing due to their protective function against biotic and abiotic stressors.
19 Jun 2026
PGPR applied to Gisela 6 rootstock improve rhizosphere fertility, nutrition and root development in sweet cherry. Co-inoculation with Pantoea ananatis D1-28 and Bacillus aryabhattai LAD emerges as a sustainable strategy for efficient roots and more vigorous plants.
19 Jun 2026
Early cherries in California offer strong market potential for growers, but success depends on adapted genetics, protected agriculture and climate risk management to secure fruit quality, consistency and profitability in the San Joaquin Valley, even in unstable seasons.
