A better harvest of cherries from Central Otago is expected to bring higher profits for growers this season.
The harvest started over a month ago, and there are still three weeks remaining.
The president of the Central Otago Fruit Growers Association, Kris Robb, stated that the quality of this season's cherries is exceptionally high.
“We’ve had mixed weather and there are some microclimates, so yields vary from orchard to orchard, but overall this season looks significantly better than the last one.
“If I had to guess, I’d say the region could produce around 5,000 more tons for export, with a growth of 30-40% compared to last season.”
According to Robb, the final count won’t be known for a few weeks.
“Better yields and strong demand in domestic and international markets mean that growers should achieve better profits.
While domestic demand began to decline, growers were ramping up exports for Chinese New Year at the end of the month.
Even Chile, one of the largest producers of cherries in the world, had an excellent harvest, with yields significantly higher than previous years.
Chile flooding international markets with cherries might lower prices, but New Zealand cherries have a competitive edge.
“Chilean cherries are shipped by sea and are a bulk product sold in supermarkets, whereas our cherries are a high-quality product sold to high-value clients, so we’re not directly competing, but we keep an eye on what they’re doing.
Tim Jones, CEO of 45 South, one of the country’s largest exporters of cherries, agrees.
“The weather has been unpredictable, so things have been a bit slow, but the next weeks will be very busy.”
Jones said the company, which owns about 250 hectares of cherries, is seeing fruit of excellent quality.
“The cherries are of great size and are crisp, as required by our export markets.”
“The export program is going very well, with over 70% of this season’s fruit destined for export, while the rest will supply the domestic market.”
Read the full article: RNZ
Image: SL Fruit Service
20 Oct 2025
The OPTIMISTII project, led by INRAE, offers an innovative biological approach to tackle Drosophila suzukii in European cherry orchards by combining male sterilization techniques to reduce pest reproduction and minimize the use of chemical pesticides in fruit production.
08 Oct 2025
A Chinese study shows how 30 μm LDPE (PE30) film extends Meizao cherries' shelf life up to 60 days. It reduces spoilage and preserves nutritional quality, texture and appearance, offering an effective, scalable packaging solution for Chinese producers, retailers and distributors.
14 Nov 2025
The global cherry market is expanding rapidly: Turkey, Chile and Uzbekistan are leading the growth in both production and exports. Focus on agronomic performance, international trade, and key destination markets across Europe, Asia and Latin America.
14 Nov 2025
In Chile, a cutting-edge system of sensors, drones and AI is transforming cherry farming: real-time monitoring, maturity forecasting and optimized orchard management using predictive models tested in productive fields. A digital future for cherry growers.
