Good news for New Zealand: export growth of over 30% expected

15 Jan 2025
1556

A better harvest of cherries from Central Otago is expected to bring higher profits for growers this season.

The harvest started over a month ago, and there are still three weeks remaining.

The president of the Central Otago Fruit Growers Association, Kris Robb, stated that the quality of this season's cherries is exceptionally high.

“We’ve had mixed weather and there are some microclimates, so yields vary from orchard to orchard, but overall this season looks significantly better than the last one.

“If I had to guess, I’d say the region could produce around 5,000 more tons for export, with a growth of 30-40% compared to last season.”

According to Robb, the final count won’t be known for a few weeks.

“Better yields and strong demand in domestic and international markets mean that growers should achieve better profits.

While domestic demand began to decline, growers were ramping up exports for Chinese New Year at the end of the month.

Even Chile, one of the largest producers of cherries in the world, had an excellent harvest, with yields significantly higher than previous years.

Chile flooding international markets with cherries might lower prices, but New Zealand cherries have a competitive edge.

“Chilean cherries are shipped by sea and are a bulk product sold in supermarkets, whereas our cherries are a high-quality product sold to high-value clients, so we’re not directly competing, but we keep an eye on what they’re doing.

Tim Jones, CEO of 45 South, one of the country’s largest exporters of cherries, agrees.

“The weather has been unpredictable, so things have been a bit slow, but the next weeks will be very busy.”

Jones said the company, which owns about 250 hectares of cherries, is seeing fruit of excellent quality.

“The cherries are of great size and are crisp, as required by our export markets.”

“The export program is going very well, with over 70% of this season’s fruit destined for export, while the rest will supply the domestic market.”

Read the full article: RNZ
Image: SL Fruit Service


Cherry Times - All rights reserved

What to read next

Cherry fruit quality: from sugar content to genetics

Quality

05 Mar 2025

The study conducted by Spanish and US researchers explored the genetic factors behind key factors influencing the taste of sweet cherries, including sugar and acid content.

Sweet cherry genome ‘Tieton’: genetic breakthrough from China’s Shandong region

Breeding

24 Oct 2025

A new telomere-to-telomere reference genome for the sweet cherry ‘Tieton’, developed in China’s Shandong region, marks a major advance in plant genomics and opens new paths for precision breeding, genetic analysis, and varietal innovation in fruit crops.

In evidenza

Strategic alliance boosts biosecurity for cherries and summerfruit

Production

17 Nov 2025

Hort Innovation launches a new project to enhance biosecurity for Australia’s cherry and summerfruit industries. A dedicated officer will support growers, manage pest incursions, and promote best practices to strengthen international market access and on-farm resilience.

KIR: new German varieties spark interest in the UK

Varieties

17 Nov 2025

Gräb Nursery visits top cherry growers in the UK to evaluate late Kir® varieties. Focus on fruit quality, storage and cracking resistance. In partnership with Frank P Matthews Trees, the aim is to develop stronger, tastier and climate-adapted cherry cultivars.

Tag Popolari