A better harvest of cherries from Central Otago is expected to bring higher profits for growers this season.
The harvest started over a month ago, and there are still three weeks remaining.
The president of the Central Otago Fruit Growers Association, Kris Robb, stated that the quality of this season's cherries is exceptionally high.
“We’ve had mixed weather and there are some microclimates, so yields vary from orchard to orchard, but overall this season looks significantly better than the last one.
“If I had to guess, I’d say the region could produce around 5,000 more tons for export, with a growth of 30-40% compared to last season.”
According to Robb, the final count won’t be known for a few weeks.
“Better yields and strong demand in domestic and international markets mean that growers should achieve better profits.
While domestic demand began to decline, growers were ramping up exports for Chinese New Year at the end of the month.
Even Chile, one of the largest producers of cherries in the world, had an excellent harvest, with yields significantly higher than previous years.
Chile flooding international markets with cherries might lower prices, but New Zealand cherries have a competitive edge.
“Chilean cherries are shipped by sea and are a bulk product sold in supermarkets, whereas our cherries are a high-quality product sold to high-value clients, so we’re not directly competing, but we keep an eye on what they’re doing.
Tim Jones, CEO of 45 South, one of the country’s largest exporters of cherries, agrees.
“The weather has been unpredictable, so things have been a bit slow, but the next weeks will be very busy.”
Jones said the company, which owns about 250 hectares of cherries, is seeing fruit of excellent quality.
“The cherries are of great size and are crisp, as required by our export markets.”
“The export program is going very well, with over 70% of this season’s fruit destined for export, while the rest will supply the domestic market.”
Read the full article: RNZ
Image: SL Fruit Service
23 Apr 2025
Discover how volatile compounds from sour cherry fruits are changing the fight against Rhagoletis cerasi. A study in Lithuania identifies effective natural attractants for mass trapping—ideal for organic, sustainable fruit farming in Europe and North America.
04 Apr 2025
The Chilean cherry boom in China shows early signs of saturation: rising supply, slower demand and geopolitical risks. Market analysis, future strategies and the importance of differentiation to create value and mitigate long-term exposure.
12 Dec 2025
In the last decade, Chile turned cherries into a premium export worth over US$ 1.8 billion, driven by ideal climate, advanced technical management and booming Chinese demand. Andean areas of Peru show potential, but would require infrastructure and adapted strategies.
12 Dec 2025
A Ukrainian study shows that a pre-harvest treatment with chitosan and salicylic acid extends sour cherry shelf life up to 30 days, reducing weight loss, defects, and microbial contamination. It enhances fruit storage, quality and marketability post-harvest.
