South Africa's cherry season is underway, and despite a 20% drop in harvest compared to forecasts, Tru-Cape producers are enthusiastic about the quality and size of the fruit. Calla du Toit, procurement manager, points out that these cherries are among the best ever seen, while Nico Verhoef, director of Witzenberg Properties, describes the size of the fruit as phenomenal.
Due to unfavorable weather conditions during flowering and fruit set, the total Tru-Cape crop dropped from an estimated 520 tons to just over 400 tons. Frost in mid-September caused significant losses, especially in the Ceres area, where producers were powerless to combat it with irrigation.
Despite the decrease in volume, the market seems to appreciate the exceptional quality of South African cherries, with growing demand in the Middle and Far East, particularly in Malaysia, Vietnam and Hong Kong. Tru-Cape is exploring opportunities to extend the availability of cherries on local shelves, considering optimal storage to prolong their presence.
Prices realized by producers are satisfactory, with the exchange rate and weak rand in their favor. The market, both local and international, is stable, with prices averaging between 10 and 20 rupees per kg higher than the previous season. All Tru-Cape cherries are exported by air, relieving pressure on the port of Cape Town.
Producers are optimistic about the opening of the Chinese market for South African cherries, considering the significant potential of this market. With a 98 percent expansion of cherry-growing hectares in the past five years, Ceres is now the largest cherry-producing area in South Africa. Cherry cultivation integrates well with apple and pear cultivation, allowing producers to optimize resource use.
Read the full article: Farmers Review Africa
07 Oct 2024
The effective pollination period (EPP) is defined by the viability window of the ovule. Kelpak® spraying program on cherries, due to its ability to increase pollen germination and speed up pollen tube elongation, can be a valuable tool for farmers to maximize fruit load.
22 Jun 2026
Cherry Growers Australia unveils its 2025-2030 Strategic Plan in Adelaide at the Cherry 2026 conference. The roadmap aims to lift domestic consumption and exports, improve quality, innovation and sustainability, and unite Australian growers around shared priorities.
01 Oct 2026
Chile’s 2026/27 cherry season is projected at 132 million boxes. With volumes rising and China still the key market, refrigerated transport, cold chain management, traceability and advance logistics planning will be crucial to protect quality, timing and profitability.
01 Oct 2026
A new study shows that ethephon can delay flowering in Kordia sweet cherries, potentially reducing the risk of damage from late spring frosts. The effect varies by cultivar, dose and timing, and further multi-year field trials are needed before practical recommendations.
