Cherries, genetics and cooperation: Peru at the heart of the agroexport agenda

14 Aug 2025
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With Lima as the stage, the 2025 edition of Agrotrade Perú took place, an event organized by the Chilean Nurserymen Association (Viveros de Chile) with the support of ProChile and the Peruvian-Chilean Chamber of Commerce, along with strategic partners such as ADEX and AGAP.

The core focus of the event? The potential of cherry cultivation as the new frontier for Peruvian agroexports.

Cherries in the spotlight

The event opened with welcome remarks by Maritrini Lapuente, Executive Director of Viveros de Chile, followed by speeches from the President of the Peruvian-Chilean Chamber of Commerce, Juan Carlos Fisher, and the Chilean Ambassador to Peru, Oscar Fuentes.

The first presentation, delivered by Lapuente herself, addressed the key topic of fruit genetics. In her talk “Genética frutal: Oportunidades para el Perú,” she emphasized how genetic innovation is essential for achieving productive excellence and how nurseries represent the indispensable starting point for every supply chain.

Today, Chile is the main supplier of fruit plants to Peru.

Finance and fruit growing

One of the most anticipated moments was the panel on agricultural financing, moderated by Gustavo Cardemil (GCA Chile and Perú). The discussion focused on the role of credit in developing high-potential fruit projects.

Key speakers included Claudio García (ProducePay), María del Carmen Rueda (Responsability Invest AG), Ángel Chiri (Asica Farms), Rafael Durán (Legal Export), and Piero Giannotti (Banco de Crédito del Perú).

Durán highlighted how, in Peru, unlike in Chile, financing often comes from foreign social development funds, alongside traditional banking channels. A hybrid approach that helps support the risks of agroexports throughout the entire value chain.

Growth prospects

Other key contributions addressed the expansion of agroexports through large-scale irrigation projects and Peru’s strategic position as an agricultural hub, topics presented by Daniel Córdova (PromPerú).

Ignasi Iglesias (Agromillora Group), instead, provided an international perspective on global fruit growing, focusing on real opportunities for Peru.

The highlight of the day was the panel “The Cherry Route,” featuring experts such as María Paz Rosés, Ignasi Iglesias, and Gaspar Gooycolea (Grupo Hijuelas).

Discussions centered on the growing interest in cherry cultivation in the country, its favorable production conditions, and the potential to integrate into the global export chain, with Chile as a key technical and genetic partner.

Networking and vision

To conclude the day, Agronight Perú offered a relaxed opportunity to deepen relationships and synergies, with music, gastronomy, and cocktails. An experiential networking event that strengthened the collaborative spirit between the two countries.

Lapuente herself shared a positive assessment of the seventh edition: “We shared experiences and know-how with a clear goal: to enhance Peru’s agricultural potential using the best Chilean genetics and technology.”

With an increasingly engaged audience and high-level content, Agrotrade Perú 2025 confirms itself as a strategic hub for the future of Andean agroexports.

Next stop? October 16, with the Chilean edition of the event, to be held in the Colchagua region.

Source: arandanosperu.pe

Image source: Agrotrade


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