The Pakistan Horticultural Development & Export Company (PHDEC), under the Ministry of Commerce, held a seminar on Thursday afternoon titled “Export of GB Cherries to China: Lessons Learned, Future Strategies & PHDEC Project on Development of High-Demand Cherry Varieties” on Thursday afternoon.
The seminar brought together a heterogeneous group of stakeholders, including farmers, exporters, processors, researchers, representatives from academia, Chambers of Commerce and Industry, government departments, and support organizations for businesses in Gilgit-Baltistan (GB).
The event marked a historic achievement for Pakistan, celebrating the success of the first shipment of cherries from GB to China. This milestone, considered a turning point in the region's horticultural sector, highlights the export potential of GB cherries and lays the groundwork for future growth.
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The CEO of PHDEC opened the event by welcoming participants and reaffirming PHDEC's ongoing commitment to supporting the horticultural sector in Gilgit-Baltistan. He emphasized that, following the success of the first cherry exports to China, PHDEC is launching a new project to develop highly sought-after cherry varieties, which will further enhance Pakistan's position in the global market.
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Image: SL Fruit Service
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