The Chilean cherry sector at the centre of the next episode of Macfrut Academy

22 Oct 2024
1155

The Chilean cherry supply chain is the focus of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut. The appointment is on Thursday, October 24 at 5:00 PM (Italian time) with a video lesson dedicated to one of the world's leading cherry production regions. More specifically, the episode will highlight post-harvest with a focus on technologies that enable the export of 90% of this fruit globally.

The video lesson can be followed for free by registering on the Academy's platform: https://academy.macfrut.com

The Chilean cherry, thanks also to the contribution of increasingly intelligent machines, has managed to conquer distant markets and establish a position of leadership. In the video lesson, hosted by journalist Maicol Mercuriali, you can follow the cherry's supply chain journey, from the field to the warehouse.

The journey starts at the orchard and ends at the fruit processing center, where the first step involves emptying the crates and bins and cooling the product. The next steps include water processing with the removal of leaves and the separation of stems until reaching the crucial sorting stage, where technology is at its peak.

The sorting machines analyze the fruits, selecting them based on internal and external quality parameters using non-destructive techniques. The cherries are then prepared for packaging: in the video lesson, significant advances in automation and improvements in palletizing and product shipping are examined.

During the video lesson, Juan Pablo Zoffoli, a professor at the Pontifical Catholic University of Chile, explains the pillars of post-harvest. Unitec presents the evolution of processing and sorting lines, while Graziani Packaging focuses on product palletizing. The episode also features exclusive interviews with managers of major Chilean players and a guide on preparing shipments for export.

The video lesson on the Chilean cherry supply chain is the fifth episode of Macfrut Academy, the innovative digital platform aimed at professionals in the fruit and vegetable sector. A format that is both agile and authoritative, providing in-depth scientific insights into the main topics of the fruit and vegetable supply chain to keep professionals up to date on the latest industry trends. The episodes are also available on-demand, upon registration on the platform.

Info: academy@macfrut.com

The video lesson is free with registration: https://academy.macfrut.com/ 

Source: Macfrut
Image: Macfrut


Cherry Times - All rights reserved

What to read next

CherryTech 2024: how technology and innovation are transforming post-harvest

Events

02 Jul 2024

Nicolás Zamorano, consultant for Asian markets, commented that in China, consumers 'were mainly trained on cherry varieties. Today the business is no longer global, but increasingly specific, along with the requirements customers have for each variety'.

Trade tensions with China push US cherries toward Vietnam and Hong Kong

Markets

12 Aug 2025

US cherry exports to China have plunged due to trade tensions, redirecting supply to markets like Vietnam and Hong Kong. Prices have hit record lows, sales are soaring, and new trade deals are in progress, signaling a significant shift in the global cherry market landscape.

In evidenza

Predictive models for sour cherry processing: advanced research from Ukraine

Post-harvest​

27 Nov 2025

A Ukrainian research team studied nine sour cherry varieties to develop predictive models based on size, weight, color, and firmness. The goal is to optimize post-harvest technologies and improve product quality during fruit and vegetable processing.

Chilean cherries in China: logistics, pricing and market trends for 2025/26 season

Markets

27 Nov 2025

China expects 131 million boxes of Chilean cherries in 2025/26. Rising volumes, tighter logistics and more cautious consumers present new challenges. A full analysis of market trends, quality expectations and pricing strategies for the upcoming season.

Tag Popolari