The Chilean cherry sector at the centre of the next episode of Macfrut Academy

22 Oct 2024
1936

The Chilean cherry supply chain is the focus of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut. The appointment is on Thursday, October 24 at 5:00 PM (Italian time) with a video lesson dedicated to one of the world's leading cherry production regions. More specifically, the episode will highlight post-harvest with a focus on technologies that enable the export of 90% of this fruit globally.

The video lesson can be followed for free by registering on the Academy's platform: https://academy.macfrut.com

The Chilean cherry, thanks also to the contribution of increasingly intelligent machines, has managed to conquer distant markets and establish a position of leadership. In the video lesson, hosted by journalist Maicol Mercuriali, you can follow the cherry's supply chain journey, from the field to the warehouse.

The journey starts at the orchard and ends at the fruit processing center, where the first step involves emptying the crates and bins and cooling the product. The next steps include water processing with the removal of leaves and the separation of stems until reaching the crucial sorting stage, where technology is at its peak.

The sorting machines analyze the fruits, selecting them based on internal and external quality parameters using non-destructive techniques. The cherries are then prepared for packaging: in the video lesson, significant advances in automation and improvements in palletizing and product shipping are examined.

During the video lesson, Juan Pablo Zoffoli, a professor at the Pontifical Catholic University of Chile, explains the pillars of post-harvest. Unitec presents the evolution of processing and sorting lines, while Graziani Packaging focuses on product palletizing. The episode also features exclusive interviews with managers of major Chilean players and a guide on preparing shipments for export.

The video lesson on the Chilean cherry supply chain is the fifth episode of Macfrut Academy, the innovative digital platform aimed at professionals in the fruit and vegetable sector. A format that is both agile and authoritative, providing in-depth scientific insights into the main topics of the fruit and vegetable supply chain to keep professionals up to date on the latest industry trends. The episodes are also available on-demand, upon registration on the platform.

Info: academy@macfrut.com

The video lesson is free with registration: https://academy.macfrut.com/ 

Source: Macfrut
Image: Macfrut


Cherry Times - All rights reserved

What to read next

Greek cherries are under pressure on all fronts

Markets

30 Jul 2026

Greece’s cherry season is producing record volumes in Pella, but low prices, foreign competition, labour shortages and packaging problems are squeezing growers’ and packers’ margins, despite the excellent quality of fruit shipped to export markets across Central Europe.

Gold series: promising bicolor cherry varieties from University of Bologna

Varieties

13 May 2025

The University of Bologna’s new Gold series, unveiled at Macfrut 2025 in Rimini, features four high-quality bicolor cherry varieties. Outstanding fruits in terms of appearance, firmness, and productivity—developed through over 40 years of cherry breeding expertise.

In evidenza

The cherry is the second most photographed fruit in the world

Post-harvest​

03 Nov 2026

From packing houses in Yakima, Washington, to Asian markets, machine vision analyzes and sorts cherries, reduces waste, and enables refrigerated sea shipping. Here’s how the technology is changing quality standards, prices, and global demand around Chinese Lunar New Year.

IBERIAN CHERRY: Spain and Portugal join forces to protect their cherry production

Production

03 Nov 2026

Iberian Cherry brings Spain and Portugal together to advance sustainable cherry production. The project combines biodiversity protection, regenerative farming and digital technologies, involving 50 pilot farms in the Jerte Valley and Portugal's Cova da Beira region.

Tag Popolari