The Chilean cherry sector at the centre of the next episode of Macfrut Academy

22 Oct 2024
1784

The Chilean cherry supply chain is the focus of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut. The appointment is on Thursday, October 24 at 5:00 PM (Italian time) with a video lesson dedicated to one of the world's leading cherry production regions. More specifically, the episode will highlight post-harvest with a focus on technologies that enable the export of 90% of this fruit globally.

The video lesson can be followed for free by registering on the Academy's platform: https://academy.macfrut.com

The Chilean cherry, thanks also to the contribution of increasingly intelligent machines, has managed to conquer distant markets and establish a position of leadership. In the video lesson, hosted by journalist Maicol Mercuriali, you can follow the cherry's supply chain journey, from the field to the warehouse.

The journey starts at the orchard and ends at the fruit processing center, where the first step involves emptying the crates and bins and cooling the product. The next steps include water processing with the removal of leaves and the separation of stems until reaching the crucial sorting stage, where technology is at its peak.

The sorting machines analyze the fruits, selecting them based on internal and external quality parameters using non-destructive techniques. The cherries are then prepared for packaging: in the video lesson, significant advances in automation and improvements in palletizing and product shipping are examined.

During the video lesson, Juan Pablo Zoffoli, a professor at the Pontifical Catholic University of Chile, explains the pillars of post-harvest. Unitec presents the evolution of processing and sorting lines, while Graziani Packaging focuses on product palletizing. The episode also features exclusive interviews with managers of major Chilean players and a guide on preparing shipments for export.

The video lesson on the Chilean cherry supply chain is the fifth episode of Macfrut Academy, the innovative digital platform aimed at professionals in the fruit and vegetable sector. A format that is both agile and authoritative, providing in-depth scientific insights into the main topics of the fruit and vegetable supply chain to keep professionals up to date on the latest industry trends. The episodes are also available on-demand, upon registration on the platform.

Info: academy@macfrut.com

The video lesson is free with registration: https://academy.macfrut.com/ 

Source: Macfrut
Image: Macfrut


Cherry Times - All rights reserved

What to read next

Cherries and economic sustainability: the new frontier of modern orchards

Production

13 Feb 2026

In modern cherry orchards, economic sustainability is now essential. From varietal selection to season management, including yield, storage and packhouse efficiency, genetics and operational performance drive profitability across the global cherry supply chain.

Operation Cherry 30%: the plan to reduce dependence on China

Markets

04 Jun 2026

Chile’s cherry sector must reduce its dependence on China and shift 30% of exports toward new markets. Agronomy, varieties, quality, packaging and commercial strategy are becoming decisive to protect value, competitiveness and the long-term future of the industry.

In evidenza

Genetic and environmental determinants of pollen fertility and flowering phenology in sour cherry

Breeding

25 Aug 2026

A University of Belgrade study in Serbia examines pollen germination, pollen tube growth and flowering phenology in six sour cherry genotypes, highlighting the decisive role of genetics, environment and phenotypic stability in orchard pollination under field conditions.

Artificial intelligence is already being used in Chilean cherry orchards

Tech management

25 Aug 2026

In Chile, artificial intelligence, drones and multispectral imaging are transforming cherry farming. New technologies improve yields, treatment precision, water efficiency and crop management, while accelerating the development of increasingly automated and data-driven orchards.

Tag Popolari