The Chilean cherry sector at the centre of the next episode of Macfrut Academy

22 Oct 2024
1190

The Chilean cherry supply chain is the focus of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut. The appointment is on Thursday, October 24 at 5:00 PM (Italian time) with a video lesson dedicated to one of the world's leading cherry production regions. More specifically, the episode will highlight post-harvest with a focus on technologies that enable the export of 90% of this fruit globally.

The video lesson can be followed for free by registering on the Academy's platform: https://academy.macfrut.com

The Chilean cherry, thanks also to the contribution of increasingly intelligent machines, has managed to conquer distant markets and establish a position of leadership. In the video lesson, hosted by journalist Maicol Mercuriali, you can follow the cherry's supply chain journey, from the field to the warehouse.

The journey starts at the orchard and ends at the fruit processing center, where the first step involves emptying the crates and bins and cooling the product. The next steps include water processing with the removal of leaves and the separation of stems until reaching the crucial sorting stage, where technology is at its peak.

The sorting machines analyze the fruits, selecting them based on internal and external quality parameters using non-destructive techniques. The cherries are then prepared for packaging: in the video lesson, significant advances in automation and improvements in palletizing and product shipping are examined.

During the video lesson, Juan Pablo Zoffoli, a professor at the Pontifical Catholic University of Chile, explains the pillars of post-harvest. Unitec presents the evolution of processing and sorting lines, while Graziani Packaging focuses on product palletizing. The episode also features exclusive interviews with managers of major Chilean players and a guide on preparing shipments for export.

The video lesson on the Chilean cherry supply chain is the fifth episode of Macfrut Academy, the innovative digital platform aimed at professionals in the fruit and vegetable sector. A format that is both agile and authoritative, providing in-depth scientific insights into the main topics of the fruit and vegetable supply chain to keep professionals up to date on the latest industry trends. The episodes are also available on-demand, upon registration on the platform.

Info: academy@macfrut.com

The video lesson is free with registration: https://academy.macfrut.com/ 

Source: Macfrut
Image: Macfrut


Cherry Times - All rights reserved

What to read next

Kyrgyzstan Cherries 2025: Kadamjay Harvest Falls Slightly, Prices Rise

Production

29 Sep 2025

In 2025, Kadamjay district harvested 5,080 tons of sweet cherries and 600 tons of sour cherries. Heavy rains reduced yields, but prices rose to 370 soms/kg. The Kokon gilas variety remains the top choice for exports to Russia, Kazakhstan and other regional markets.

Mountain Cherry: Aragón’s sustainable excellence in premium cherry and plum production

Specialties

05 Nov 2025

Born in the mountains of Aragón, Mountain Cherry blends tradition, innovation, and respect for the land. With 185 hectares of premium cherries and plums, this family business stands as a benchmark for sustainability, quality, and social responsibility with growing global reach.

In evidenza

How American kestrels protect Michigan cherries and boost food safety naturally

Crop protection

08 Dec 2025

In Northern Michigan, American kestrels help cherry growers by scaring off fruit-eating birds. This reduces crop contamination and improves food safety. A low-cost, eco-friendly solution that supports sustainable agriculture and protects harvests.

South Africa’s 2025 cherry campaign blends seasonality, freshness and lifestyle-driven marketing

Markets

08 Dec 2025

South Africa’s cherry season launches with a 2025 campaign built on emotion, lifestyle and premium quality. By emphasising seasonality, wellness appeal, freshness and social content, the industry aims to make cherries the summer hero. An invitation to boost digital engagement.

Tag Popolari