In the 2024/25 season, we are observing much higher fertility than seen from 2018 to 2023, which may lead to an abundant bloom. This is compounded by the fact that the potential size or caliber of the fruit is limited from the outset due to the increased number of flowers on the spurs.
On the other hand, we currently have favourable conditions in spring and, in addition to the good winter cold accumulation, we need to ensure good conditions at flowering time to ensure fruit set and achieve the expected yields...
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21 Mar 2025
Northwest Cherries is bringing back the iconic redhead woman in their campaign, paired with influencers, digital ads, and health-focused messaging. The goal: expand into global markets like South Korea and Thailand, leveraging quality, strong demand, and innovative promotions.
25 Mar 2024
This was the title of the meeting held on 15 March at the operational headquarters of the OP Giuliano - PugliaFruit in Rutigliano, where the problems of a sector that shows alarming signs of little interest and from agricultural entrepreneurs were discussed.
14 Sep 2026
In Spain’s Jerte Valley, genomic selection is speeding up cherry breeding: Cicytex and Agrupación de Cooperativas Valle del Jerte will work through 2030 on 1,000 trees and around 110 varieties to identify fruit quality, ripening and market suitability earlier using DNA.
14 Sep 2026
Effective cherry blossom management improves pollination, fruit set and size. From beehives, Bombus colonies and pollen to auxin, cytokinin and fungicide applications, these key strategies help support yield, fruit quality and crop health throughout flowering season.
