A recent independent study commissioned by Driscoll's reveals that seven out of the top 10 performing cherry varieties are from Britain.
Research conducted by Driscoll's shows that 91% of UK consumers prefer to purchase cherries grown in Great Britain over imported alternatives.
According to the global berry supplier, a milder and wetter winter has resulted in an earlier cherry season than usual in the UK. British cherries have hit major supermarkets two weeks ahead of their typical seasonal window.
The independent study also highlighted that seven of the top 10 cherry varieties performing well in the market are British, prized for their exceptional flavor and size. Furthermore, 89% of UK cherry consumers prioritize taste and freshness when purchasing.
Driscoll's, a leader in fresh berries and cherries globally, found that supporting British growers is important for 76% of UK cherry consumers.
Driscoll's sources its British cherries from Berry Gardens Growers, with orchards spread across various regions including Herefordshire, Kent, Kincardineshire, Norfolk, Perthshire, Staffordshire, and Worcestershire. Jon Hillary, Driscoll's Cherry Product Manager, remarked, "Favorable weather conditions this year have allowed us to bring British consumers delicious British cherries earlier than expected.
"We're thrilled to offer British fresh cherries for the second year running as part of our portfolio. Our commitment to quality and freshness is evident in every batch, and we're excited for customers and consumers to enjoy them throughout the season.
Read the full article: Fresh Produce Journal
Image: Evening Standard
27 Jun 2023
The scientific research we present today was conducted in Sichuan Province (China). Photosynthetic characteristics, physiology and biochemistry of the fruits were analyzed, as well as fruit transcriptome.
29 Jan 2025
Jorge Schmidt, a farmer from the region who has observed the area’s potential and agricultural development, states that “in Aconcagua and its surroundings, there are climatic conditions that allow for very early harvests, ensuring better prices.”
15 Aug 2025
From size to shelf life, genetics shape the future of sweet cherries. From genome mapping to key genes PavCNR12 and PaCYP78A9, and with CRISPR and genomic selection, new varieties are bred to be larger, tastier, and more resilient across the entire supply chain.
15 Aug 2025
A Serbian research on 27 native cherry genotypes identifies resistant, adaptable, and low-vigor rootstocks, ideal for sustainable and resilient fruit growing. A key step to meet climate challenges in modern agriculture across Europe and beyond.
