UK preference for native cherries: insights from research conducted by Driscoll's

01 Jul 2024
1765

A recent independent study commissioned by Driscoll's reveals that seven out of the top 10 performing cherry varieties are from Britain.

Research conducted by Driscoll's shows that 91% of UK consumers prefer to purchase cherries grown in Great Britain over imported alternatives.

According to the global berry supplier, a milder and wetter winter has resulted in an earlier cherry season than usual in the UK. British cherries have hit major supermarkets two weeks ahead of their typical seasonal window.

The independent study also highlighted that seven of the top 10 cherry varieties performing well in the market are British, prized for their exceptional flavor and size. Furthermore, 89% of UK cherry consumers prioritize taste and freshness when purchasing.

Driscoll's, a leader in fresh berries and cherries globally, found that supporting British growers is important for 76% of UK cherry consumers.

Driscoll's sources its British cherries from Berry Gardens Growers, with orchards spread across various regions including Herefordshire, Kent, Kincardineshire, Norfolk, Perthshire, Staffordshire, and Worcestershire. Jon Hillary, Driscoll's Cherry Product Manager, remarked, "Favorable weather conditions this year have allowed us to bring British consumers delicious British cherries earlier than expected.

"We're thrilled to offer British fresh cherries for the second year running as part of our portfolio. Our commitment to quality and freshness is evident in every batch, and we're excited for customers and consumers to enjoy them throughout the season.

Read the full article: Fresh Produce Journal
Image: Evening Standard


Cherry Times - All rights reserved

What to read next

According to A.N.A. Chile, new early varieties show promising results and great potential

Varieties

30 Jan 2025

Specialists agree that the new varieties have great potential. However, ‘we have to keep working,’ says Walter Masman. ‘It is essential that growers know the specific characteristics of each variety and handle them appropriately.’

The Sweet cherries: a success story

Varieties

01 May 2023

Their first names are Aryana, Dave, Lorenz, Gabriel, Saretta, Stephany and Valina. Their surnames are Sweet, testifying to one of their outstanding traits, sweetness. The cherry varieties in the Sweet series from Alma Mater Studiorum are celebrating their 10th anniversary.

In evidenza

Argentina's 2025/26 cherry season at risk as Capci tones down export outlook

Markets

28 Oct 2025

Argentina’s 2025/26 cherry season begins with mixed signals. Capci warns of early fruit drop affecting export volumes. Despite good fruit quality, unstable weather and production issues may impact international shipments, pushing forecasts toward stability or slight decline.

Micropropagation protocol for Gisela 17 tested in a commercial nursery in India

Rootstocks

28 Oct 2025

A new micropropagation protocol for Gisela 17 rootstock was developed in Aurangabad, India. The study achieved excellent results in asepsis, rooting and shoot proliferation, paving the way for healthy cherry stock production and modern nursery propagation techniques.

Tag Popolari