Oregon’s sweet cherry season turns bitter: “A manmade disaster”

25 Jul 2025
3786

In Oregon, 2025 is shaping up to be a disastrous year for sweet cherry growers. Despite the excellent quality of the harvest, producers are reporting a market crisis, labor shortages, and a commercial system that is making farming increasingly unsustainable.

The alarm was raised by Ian Chandler, president of the Oregon Sweet Cherry Commission: "It’s a disaster, but not a natural one — it was caused by humans."

Field crisis

In the fertile valleys of The Dalles, harvesting crews start work at 5 a.m. to beat the heat, picking Skeena cherries at a fast pace. But for many farmers, like Chandler, the real problem isn’t the fruit’s quality — it’s everything else.

The season started with severe labor shortages, due to widespread fear among migrant and seasonal workers of possible immigration checks and arrests. "In June, I had only half my usual workforce," explains Chandler, who typically hires 120 people.

Reyna Lopez, executive director of the PCUN union, confirms that fear of deportation has limited workers’ movement to Oregon, despite the lack of direct ICE action in the state.

“Even those who are documented today are afraid of being stopped,” says Ken Polehn, vice president of Polehn Farms.

Perfect cherries

Paradoxically, the 2025 harvest is one of the best in recent years: firm, glossy, sweet, high-quality fruit. Yet, packing houses are more selective than ever, rejecting entire varieties and contributing to a drastic drop in profits.

Polehn, who sells directly to supermarkets, reports that an 18-pound (about 8.2 kg) box, which in a good year would fetch $60 (about €55), now sells for $25 (about €23). “We’re working at a loss,” he says.

The situation is discouraging even those with more fruit to harvest: “We have the best cherries in years, but we might shut down early,” Polehn admits.

Prices too high

According to Timothy Dahle, owner of Dahle Orchards, the problem also lies in retail prices: “People aren’t stopping eating cherries, but they can’t afford to pay $5 or $6 (about €4.60–5.50) per kilo.”

These challenges add to an already critical context: in 2023, producers requested and obtained emergency status after prices dropped to 55 cents per pound (about €1.21/kg). Now, in 2025, the average income is expected to be between 30 and 40 cents (about €0.66–0.88/kg) — well below the break-even point.

An uncertain future

Oregon is the third-largest U.S. producer of sweet cherries, but many farmers fear that if the trend continues, small family farms won’t survive. “We still have a lot of family-run farms, but we risk losing them,” warns Ashley Thompson, professor at Oregon State University.

Dave Meyer, of High Rolls Ranch, always dreamed of passing his farm on to his daughter, but now he’s unsure: “I don’t know if it will be sustainable for her.”

And yet, among the branches weighed down with fruit and the labor’s strain, there remains a thread of hope. As Polehn concludes: “We cherry growers are tough people. But we’ve never had any guarantees.”

Source: oregonlive.com

Image source: Lynn E. Long, Oregon State University


Cherry Times - All rights reserved

What to read next

Chilean cherries in China: consumers are now buying for quality, not just size

Markets

24 Jul 2026

In China, consumers judge Chilean cherries beyond origin and size: sweetness, firmness, freshness and consistent quality now shape purchasing decisions. Reviews on RedNote reveal a more informed market, focused on the real value delivered by every box with each purchase.

Spanish cherries: late start to the season but positive outlook

Production

30 Apr 2025

In 2025, Spain’s cherry harvest will start 7–10 days later than usual. Forecasts predict excellent fruit sizes, stable volumes, and promising new export prospects with the opening of the Chinese market, a key driver for growth in the coming seasons.

In evidenza

Reducing cracking and improving sweet cherry quality: the potential of 24-epibrassinolide

Tech management

28 Aug 2026

In Alicante, pre-harvest 24-BL treatments reduced sweet cherry cracking by up to 50% while improving fruit size, firmness, red color and anthocyanin content. Tests on ‘Sunburst’ and ‘Skeena’ suggest a promising strategy to protect orchards from extreme rainfall events.

Robots will help elderly Japanese farmers to grow cherries

Tech management

28 Aug 2026

In Nishikawa, Yamagata Prefecture, robots, drones and sensors promise to support winter sakura growers. Yet an aging workforce, depopulation and mistrust of technology reveal how uncertain the future of Japanese agriculture remains despite smart farming investments.

Tag Popolari