Although this season we have seen fertility analyses with higher results compared to previous seasons, phenomena that can lead to abundant blooms under favorable spring conditions, and with a good accumulation of winter chill hours, we must ensure optimal conditions at the time of flowering. This will undoubtedly guarantee fruit set and the achievement of expected yields. Given the conditions of this season, I suggest the following management during the flowering period...
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02 Jan 2025
Tony Coad, Marketing and Sales Director of Reid Fruits, stated: “For us at Reid Fruits, this is an exciting time of year, with another cherry harvest underway. The harvest looks excellent, and we expect a 15% increase in volumes this season compared to last year.”
26 Jan 2026
The 2025/26 cherry season in China is marked by high volumes, strong logistical pressure and a rapid fall in prices. Chinese buyers are becoming more selective, penalising early fruit and challenging traditional Chilean export models and established commercial strategies.
04 Nov 2026
YOLO-CY detects sweet cherry cracks with high accuracy and speed. Tested on 3,662 images, the model achieved 94.88% mAP50 and processed 125 frames per second. Further validation across varieties, sorting lines and operating conditions is still needed before rollout.
04 Nov 2026
Chilean cherries in China are shifting from Lunar New Year gifts to everyday fruit. With prices falling and consumers focused on value, Ipsos outlines four strategies to reach new audiences, highlight quality and wellbeing, and build year-round demand in China and retail.
