California is witnessing a large harvest of cherries. “It’s one of the largest harvests we’ve had in the industry. It’s also a high-quality crop,” says Joe Cataldo of J&M Farms and Delta Packing Co. of Lodi, California. “The problem is that much of it is compressed.”
Although the season is delayed by a few days, California growers are aware that Washington, the next key region for cherry production on the West Coast, is ahead of schedule. “So there’s a rush to get into the market before Washington starts producing, which usually reduces the value of the crop,” he explains.
While some light harvests began at the end of April, the heavier harvests will start in the Lodi region at the end of this week and are expected to continue until around June 14.
As for demand, the environment is difficult right now, says Cataldo. “Cherries are still somewhat of a luxury item, and we’re in an economy where people are careful with their money,” he says. “The demand is there, and retailers are really aggressive and excited about cherries. The problem is that the prices are not fair for the growers. It’s getting to the point where it might not be sustainable for growers after Memorial Day.”
Memorial Day weekend is an important time for cherry production in the United States. However, growers continue to contend with the fact that prices have not increased, while labor costs have tripled. Growers are also producing better fruit.
Read the full article: FreshPlaza
Image: J&M Farms
02 Apr 2025
Gene Drive could revolutionise biological control of Drosophila suzukii, the red-eyed midge that threatens cherry trees and small fruits. Find out how this advanced biotechnology could lead to the collapse of the pest's population.
22 Nov 2024
With regard to varieties, CAPCI Director Aníbal Caminiti indicated that so far there have been no environmental problems affecting the fruit, ‘so, in general, all the fruit that has gone out for export and for the domestic market has been of very good quality’.
01 Aug 2025
Turkey’s cherry and sour cherry production rises, prompting innovative ways to manage waste. Çurkova and Ege universities explore biochar from cherry residues to enhance asphalt durability and sustainability, supporting eco-friendly infrastructure.
01 Aug 2025
Dried cherry production in Chile is growing with GoodValley, aiming to reduce waste and enhance value. From the Colchagua Valley to Asia, the strategy focuses on expanding exports and finding markets for an innovative and increasingly appreciated product.
