California is witnessing a large harvest of cherries. “It’s one of the largest harvests we’ve had in the industry. It’s also a high-quality crop,” says Joe Cataldo of J&M Farms and Delta Packing Co. of Lodi, California. “The problem is that much of it is compressed.”
Although the season is delayed by a few days, California growers are aware that Washington, the next key region for cherry production on the West Coast, is ahead of schedule. “So there’s a rush to get into the market before Washington starts producing, which usually reduces the value of the crop,” he explains.
While some light harvests began at the end of April, the heavier harvests will start in the Lodi region at the end of this week and are expected to continue until around June 14.
As for demand, the environment is difficult right now, says Cataldo. “Cherries are still somewhat of a luxury item, and we’re in an economy where people are careful with their money,” he says. “The demand is there, and retailers are really aggressive and excited about cherries. The problem is that the prices are not fair for the growers. It’s getting to the point where it might not be sustainable for growers after Memorial Day.”
Memorial Day weekend is an important time for cherry production in the United States. However, growers continue to contend with the fact that prices have not increased, while labor costs have tripled. Growers are also producing better fruit.
Read the full article: FreshPlaza
Image: J&M Farms
02 Mar 2026
How does Canada stay competitive in the global cherry market? New varieties developed in British Columbia, plant variety protection (PVP) and strong public-private partnerships increase yields, quality and exports, supporting growers and the agri-food value chain.
30 May 2025
Turkey leads global cherry production while Chile dominates exports. Together they drive the international cherry market, with strong support from China, the US and Europe. Complementary harvest seasons and rising demand push trade volumes toward all-time highs.
24 Jul 2026
In China, consumers judge Chilean cherries beyond origin and size: sweetness, firmness, freshness and consistent quality now shape purchasing decisions. Reviews on RedNote reveal a more informed market, focused on the real value delivered by every box with each purchase.
23 Jul 2026
Chile is preparing a mission to China, Vietnam and Indonesia to streamline fruit exports, reduce phytosanitary barriers and improve logistics. Fresh cherries, cold treatments, fruit fly rules and new market openings across key Asian destinations will now lead the agenda.
