California is witnessing a large harvest of cherries. “It’s one of the largest harvests we’ve had in the industry. It’s also a high-quality crop,” says Joe Cataldo of J&M Farms and Delta Packing Co. of Lodi, California. “The problem is that much of it is compressed.”
Although the season is delayed by a few days, California growers are aware that Washington, the next key region for cherry production on the West Coast, is ahead of schedule. “So there’s a rush to get into the market before Washington starts producing, which usually reduces the value of the crop,” he explains.
While some light harvests began at the end of April, the heavier harvests will start in the Lodi region at the end of this week and are expected to continue until around June 14.
As for demand, the environment is difficult right now, says Cataldo. “Cherries are still somewhat of a luxury item, and we’re in an economy where people are careful with their money,” he says. “The demand is there, and retailers are really aggressive and excited about cherries. The problem is that the prices are not fair for the growers. It’s getting to the point where it might not be sustainable for growers after Memorial Day.”
Memorial Day weekend is an important time for cherry production in the United States. However, growers continue to contend with the fact that prices have not increased, while labor costs have tripled. Growers are also producing better fruit.
Read the full article: FreshPlaza
Image: J&M Farms
25 Jun 2024
Australian researchers have tested a new way to detect the fruit beetle using an artificial intelligence-programmed optical scan. The CSIRO project, led by entomologist Maryam Yazdani, aims to make detection more efficient and effective.
22 Jan 2026
At Hort Show 2026, experts and growers discussed the future of cherries through market insights, tech innovation and AI. From economic sustainability to mechanical harvesting, the second day focused on boosting profitability and resilience in U.S. cherry farming.
16 Oct 2026
Rain in Chile threatens cherry quality as harvest approaches. The article outlines strategies to prevent fruit cracking and manage Botrytis, covering protective biofilms, chloride applications, irrigation management and timely treatments during ripening and harvest.
16 Oct 2026
Ciliegia delle Colline Veronesi moves towards PGI status after a successful public hearing on its production rules. The area spans 54 municipalities, over 1,200 hectares and more than 2,300 farms. Next come national procedures and EU scrutiny to protect local producers.
