California is witnessing a large harvest of cherries. “It’s one of the largest harvests we’ve had in the industry. It’s also a high-quality crop,” says Joe Cataldo of J&M Farms and Delta Packing Co. of Lodi, California. “The problem is that much of it is compressed.”
Although the season is delayed by a few days, California growers are aware that Washington, the next key region for cherry production on the West Coast, is ahead of schedule. “So there’s a rush to get into the market before Washington starts producing, which usually reduces the value of the crop,” he explains.
While some light harvests began at the end of April, the heavier harvests will start in the Lodi region at the end of this week and are expected to continue until around June 14.
As for demand, the environment is difficult right now, says Cataldo. “Cherries are still somewhat of a luxury item, and we’re in an economy where people are careful with their money,” he says. “The demand is there, and retailers are really aggressive and excited about cherries. The problem is that the prices are not fair for the growers. It’s getting to the point where it might not be sustainable for growers after Memorial Day.”
Memorial Day weekend is an important time for cherry production in the United States. However, growers continue to contend with the fact that prices have not increased, while labor costs have tripled. Growers are also producing better fruit.
Read the full article: FreshPlaza
Image: J&M Farms
03 Jun 2024
This discovery will help researchers and breeders find the genes and markers associated with different traits much faster than before. This genetic map will help breeders chart a path to a tart cherry.
08 Jul 2024
"At the end of the day, all we do is harvest light: without light, nothing can be grown and we have to maximise it," says cherry consultant Earnscy Weaver, who introduced a new cherry growing system in New Zealand.
31 Jul 2026
An open-source, low-cost dendrometer system tracks trunk growth, water stress and irrigation needs in apple, sour cherry and peach orchards. Built on Arduino, it supports precise, sustainable water management and makes plant monitoring more accessible at commercial scale.
31 Jul 2026
Poland’s cherry season is delivering barely 50% of the 2025 record crop. Frost, drought, extreme heat and heavy imports are squeezing prices and sales, while growers rely on cold storage, premium quality and pick-your-own events to protect margins in a brutal market.
