California is witnessing a large harvest of cherries. “It’s one of the largest harvests we’ve had in the industry. It’s also a high-quality crop,” says Joe Cataldo of J&M Farms and Delta Packing Co. of Lodi, California. “The problem is that much of it is compressed.”
Although the season is delayed by a few days, California growers are aware that Washington, the next key region for cherry production on the West Coast, is ahead of schedule. “So there’s a rush to get into the market before Washington starts producing, which usually reduces the value of the crop,” he explains.
While some light harvests began at the end of April, the heavier harvests will start in the Lodi region at the end of this week and are expected to continue until around June 14.
As for demand, the environment is difficult right now, says Cataldo. “Cherries are still somewhat of a luxury item, and we’re in an economy where people are careful with their money,” he says. “The demand is there, and retailers are really aggressive and excited about cherries. The problem is that the prices are not fair for the growers. It’s getting to the point where it might not be sustainable for growers after Memorial Day.”
Memorial Day weekend is an important time for cherry production in the United States. However, growers continue to contend with the fact that prices have not increased, while labor costs have tripled. Growers are also producing better fruit.
Read the full article: FreshPlaza
Image: J&M Farms
16 Dec 2025
Catalonia launches the release of Ganaspis kimorum, a parasitoid introduced to fight Drosophila suzukii, which causes severe damage to cherry trees. An innovative biocontrol strategy to reduce pesticide use and protect high-quality cherry production sustainably.
09 Oct 2025
Discover how to increase marginal profit in cherry production by reducing labor costs, optimizing pruning, and choosing the right training systems. Expert insights from Chilean agronomist Óscar Carrasco to improve productivity and orchard profitability.
22 Oct 2026
Cherry production is shaped in autumn: irrigation, stored reserves and dormancy affect bud fertility and winter-chill response. Orchard data help estimate crop loads and plan winter pruning, guiding timely decisions on fruit size and next season’s yield in each orchard.
22 Oct 2026
A Ukrainian study tests hydrocooling in three sweet cherry cultivars and one sour cherry cultivar: water at 1°C with organic acids, cooled to 2°C near the pit. It preserved positive indicators and cut negative impact by up to 49.73%, with effects varying by cultivar.
