California is witnessing a large harvest of cherries. “It’s one of the largest harvests we’ve had in the industry. It’s also a high-quality crop,” says Joe Cataldo of J&M Farms and Delta Packing Co. of Lodi, California. “The problem is that much of it is compressed.”
Although the season is delayed by a few days, California growers are aware that Washington, the next key region for cherry production on the West Coast, is ahead of schedule. “So there’s a rush to get into the market before Washington starts producing, which usually reduces the value of the crop,” he explains.
While some light harvests began at the end of April, the heavier harvests will start in the Lodi region at the end of this week and are expected to continue until around June 14.
As for demand, the environment is difficult right now, says Cataldo. “Cherries are still somewhat of a luxury item, and we’re in an economy where people are careful with their money,” he says. “The demand is there, and retailers are really aggressive and excited about cherries. The problem is that the prices are not fair for the growers. It’s getting to the point where it might not be sustainable for growers after Memorial Day.”
Memorial Day weekend is an important time for cherry production in the United States. However, growers continue to contend with the fact that prices have not increased, while labor costs have tripled. Growers are also producing better fruit.
Read the full article: FreshPlaza
Image: J&M Farms
06 Jun 2023
In large retail outlets, where sales are made on a free service basis, the label has a fundamental function in communicating the product to the consumer. The Sainsbury's label is an interesting example of clear and comprehensive communication.
21 Jan 2026
Cherries consumption in Italy reflects broader FMCG trends, with declining penetration but rising average spending driven by higher prices. Consumers buy smaller quantities per trip yet shop more often, showing loyalty to this premium seasonal fruit despite inflation.
25 Sep 2026
Sweet cherry nutrition and fruit quality: studies from Chile, USA, Spain and other countries show how nitrogen, potassium, calcium, boron, phosphorus and magnesium affect fruit size, firmness, soluble solids, color, cracking and postharvest storage performance.
25 Sep 2026
The velvet longhorned beetle, Trichoferus campestris, is an invasive wood-boring beetle detected in Utah, Illinois, Minnesota and other US states. It can infest dry wood and many tree hosts, including apple, cherry and peach, while its long-term impact remains uncertain.
