The Chilean Fresh Fruit Association (CFFA) anticipates a further increase in Chilean cherry exports to the United States for the upcoming season, with an initial estimate of 101 million boxes, indicating a 22% growth. CFFA's CEO, Karen Brux, highlighted the phenomenal growth of the Chilean cherry industry over the past decade, moving from 10 million boxes to 83 million boxes. Looking ahead to 2025/26, Brux stated that Chile could reach 140 million boxes.
The rise in U.S. imports of Chilean cherries is evident, with volumes growing from 1.4 million boxes in 2020/21 to 3.6 million in 2022/23. China remains Chile's main market, absorbing 89% of the total harvest. To support the increased supply, CFFA has announced a significant investment in marketing higher volumes, focusing efforts on promoting Chilean cherries among U.S. consumers and educating them about the winter availability of this fruit.
Brux emphasized the need to invest in retail programs that raise awareness among retailers about the availability of Chilean cherries during the winter months. Additionally, CFFA plans to reach consumers directly through social media, using a monthly newsletter that will include crucial updates on harvests from Chile and marketing information from the United States.
Read the full article: Supermarket Perimeter
12 Mar 2026
Founded in Zara in 1821, the Luxardo distillery built its reputation with Maraschino liqueur. After World War II destroyed the original plant, the family rebuilt the company in Italy’s Euganean Hills, preserving a historic tradition in cherry liqueur production.
01 May 2023
A thoughtful choice of rootstock allows cherry trees to grow moderately, with a good dwarfing effect, produce well and adapt to critical conditions without compromising cherry quality.
12 Jun 2026
The Government of Aragón supports the Cereza de Calatayud y del Aranda PGI, covering around 1,500 hectares and about one hundred agricultural operators. Documents must be ready by 30 July, while the European recognition process could take up to two years for its approval.
12 Jun 2026
Viveros Ebro outlines its 2026 cherry strategy in Ribera d’Ebre, Spain, with Nipama, SPC-108, Royal Apache and SMS-416. High yields, large fruit size, low chill requirements, postharvest quality and full-cycle technical support shape the new season with climate resilience.
