The Chilean Fresh Fruit Association (CFFA) anticipates a further increase in Chilean cherry exports to the United States for the upcoming season, with an initial estimate of 101 million boxes, indicating a 22% growth. CFFA's CEO, Karen Brux, highlighted the phenomenal growth of the Chilean cherry industry over the past decade, moving from 10 million boxes to 83 million boxes. Looking ahead to 2025/26, Brux stated that Chile could reach 140 million boxes.
The rise in U.S. imports of Chilean cherries is evident, with volumes growing from 1.4 million boxes in 2020/21 to 3.6 million in 2022/23. China remains Chile's main market, absorbing 89% of the total harvest. To support the increased supply, CFFA has announced a significant investment in marketing higher volumes, focusing efforts on promoting Chilean cherries among U.S. consumers and educating them about the winter availability of this fruit.
Brux emphasized the need to invest in retail programs that raise awareness among retailers about the availability of Chilean cherries during the winter months. Additionally, CFFA plans to reach consumers directly through social media, using a monthly newsletter that will include crucial updates on harvests from Chile and marketing information from the United States.
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The latest releases are ʿPapillon®ʾ, a bicolor cherry that tastes sweet, ripens 3 weeks after ʿBurlatʾ and ʿKira®ʾ, an early-mid-season large, shiny, firm cherry, both are distributed by Artevos who supports the breeding program.
16 Nov 2023
Brux stated that Chile could reach 140 million crates by 2025/26. China, Chile's main market, absorbs 89% of the total harvest. US exports are also growing, with volumes rising from 1.4 (2020/21) to 3.6 million in 2022/23.
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Carolina Torres presented the results of three years of field trials comparing different preservation methods for different cultivars (Bing, Sweetheart, Skeena, Rainier) when the aim is precisely to preserve cherries for 30 days + 4.
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ANA Chile had sold about 700,000 cherry plants, more than half of which were Sweet Aryana, which would be equivalent to about 350 hectares, considering about 1,200 plants per hectare. The Pacific Red variety follows: ANA Chile sold 131,000 plants of this variety in 2023.
