The Chilean Fresh Fruit Association (CFFA) anticipates a further increase in Chilean cherry exports to the United States for the upcoming season, with an initial estimate of 101 million boxes, indicating a 22% growth. CFFA's CEO, Karen Brux, highlighted the phenomenal growth of the Chilean cherry industry over the past decade, moving from 10 million boxes to 83 million boxes. Looking ahead to 2025/26, Brux stated that Chile could reach 140 million boxes.
The rise in U.S. imports of Chilean cherries is evident, with volumes growing from 1.4 million boxes in 2020/21 to 3.6 million in 2022/23. China remains Chile's main market, absorbing 89% of the total harvest. To support the increased supply, CFFA has announced a significant investment in marketing higher volumes, focusing efforts on promoting Chilean cherries among U.S. consumers and educating them about the winter availability of this fruit.
Brux emphasized the need to invest in retail programs that raise awareness among retailers about the availability of Chilean cherries during the winter months. Additionally, CFFA plans to reach consumers directly through social media, using a monthly newsletter that will include crucial updates on harvests from Chile and marketing information from the United States.
Read the full article: Supermarket Perimeter
24 Sep 2025
In northern Chile, Ovalle is set to double its cherry production thanks to a favorable winter and new orchards coming into play. Over 2,000 tons are expected, with air shipments to China starting in week 42, kicking off the season with early, premium-quality fruit.
22 Apr 2025
A Romanian study analyzes the correlation between fruit quality and cracking in three sweet cherry cultivars: Special, Tentant, and Severin. The results highlight significant differences in weight, pH, color, °Brix, and cracking index, with implications for varietal selection.
16 Dec 2025
Una ricerca guidata dalla Washington State University propone un nuovo metodo scientifico per misurare la consistenza delle ciliegie, superando i limiti della compressione tradizionale. Obiettivo: offrire all’industria cerasicola strumenti tecnici e predittivi più efficaci.
16 Dec 2025
On December 5, the first Cherry Express shipment of the 2025/26 season arrived at Nansha Port: 8,000 tonnes of fresh Chilean cherries were distributed within two hours thanks to an optimized cold logistics chain. China officially enters peak cherry season.
