The Chilean Fresh Fruit Association (CFFA) anticipates a further increase in Chilean cherry exports to the United States for the upcoming season, with an initial estimate of 101 million boxes, indicating a 22% growth. CFFA's CEO, Karen Brux, highlighted the phenomenal growth of the Chilean cherry industry over the past decade, moving from 10 million boxes to 83 million boxes. Looking ahead to 2025/26, Brux stated that Chile could reach 140 million boxes.
The rise in U.S. imports of Chilean cherries is evident, with volumes growing from 1.4 million boxes in 2020/21 to 3.6 million in 2022/23. China remains Chile's main market, absorbing 89% of the total harvest. To support the increased supply, CFFA has announced a significant investment in marketing higher volumes, focusing efforts on promoting Chilean cherries among U.S. consumers and educating them about the winter availability of this fruit.
Brux emphasized the need to invest in retail programs that raise awareness among retailers about the availability of Chilean cherries during the winter months. Additionally, CFFA plans to reach consumers directly through social media, using a monthly newsletter that will include crucial updates on harvests from Chile and marketing information from the United States.
Read the full article: Supermarket Perimeter
02 Dec 2024
Beall explained that the patented formulation of NatuWrap consists of several natural components, including earth clay and tree extracts. The formulation is water-soluble, biodegradable, and the company claims it is safe for human consumption and the environment.
12 Nov 2024
An important consideration for Chilean cherries, however, is the economic state of their main buyer: China. Chinese trade expert Gonzalo Matamala, general manager of Giddings Cerasus Asia, with over 16 years of experience in the region, provided an overview of this vital market.
03 Jun 2025
A Chilean study proves that humidification systems in field collection centers lower dehydration in cherries, preserving weight, appearance, and pedicel freshness even after 30 days in cold storage. A concrete quality boost and long-term strategic edge for exporters.
03 Jun 2025
The 1st MUNDOAGRO Special Cherry Congress brought together over 800 agricultural professionals in Chile, featuring international masterclasses, technical forums, and expert discussions on key topics like fruit quality, nutrition, and innovation in cherry cultivation.
