The Chilean Fresh Fruit Association (CFFA) anticipates a further increase in Chilean cherry exports to the United States for the upcoming season, with an initial estimate of 101 million boxes, indicating a 22% growth. CFFA's CEO, Karen Brux, highlighted the phenomenal growth of the Chilean cherry industry over the past decade, moving from 10 million boxes to 83 million boxes. Looking ahead to 2025/26, Brux stated that Chile could reach 140 million boxes.
The rise in U.S. imports of Chilean cherries is evident, with volumes growing from 1.4 million boxes in 2020/21 to 3.6 million in 2022/23. China remains Chile's main market, absorbing 89% of the total harvest. To support the increased supply, CFFA has announced a significant investment in marketing higher volumes, focusing efforts on promoting Chilean cherries among U.S. consumers and educating them about the winter availability of this fruit.
Brux emphasized the need to invest in retail programs that raise awareness among retailers about the availability of Chilean cherries during the winter months. Additionally, CFFA plans to reach consumers directly through social media, using a monthly newsletter that will include crucial updates on harvests from Chile and marketing information from the United States.
Read the full article: Supermarket Perimeter
19 Sep 2023
The PGI project includes numerous cultivars, including as many as 14 native varieties registered and protected by the Regional Germplasm Bank considered to be at risk of extinction, and are also included in the Cesto Pisano list of food and wine products of excellence.
01 May 2026
Fruit cracking in cherry trees in India can cause losses of up to 85%, affecting quality and market value. This article examines physiological and environmental causes and highlights effective strategies, from irrigation to nutrient management, to reduce damage.
29 May 2026
From Carlo Petrini to the Slow Food Presidia, the future of cherry growing depends on biodiversity. Vignola Moretta Cherry shows an agricultural model that resists global standardization, linking Europe, Turkey and resilient local territories against intensive monocultures.
29 May 2026
Rivoira Group launches Skylar Rae, a premium bicolor cherry without stems, bringing the CherryBerry concept to Italy and Europe. Designed as a crunchy, ready-to-eat natural snack, it debuts commercially in June 2026 across Italy, Germany and selected overseas markets as well.
