Chilean exports to the USA on the rise: Chilean Fresh Fruit Association estimates +22% increase

16 Nov 2023
1071

The Chilean Fresh Fruit Association (CFFA) anticipates a further increase in Chilean cherry exports to the United States for the upcoming season, with an initial estimate of 101 million boxes, indicating a 22% growth. CFFA's CEO, Karen Brux, highlighted the phenomenal growth of the Chilean cherry industry over the past decade, moving from 10 million boxes to 83 million boxes. Looking ahead to 2025/26, Brux stated that Chile could reach 140 million boxes.

The rise in U.S. imports of Chilean cherries is evident, with volumes growing from 1.4 million boxes in 2020/21 to 3.6 million in 2022/23. China remains Chile's main market, absorbing 89% of the total harvest. To support the increased supply, CFFA has announced a significant investment in marketing higher volumes, focusing efforts on promoting Chilean cherries among U.S. consumers and educating them about the winter availability of this fruit.

Brux emphasized the need to invest in retail programs that raise awareness among retailers about the availability of Chilean cherries during the winter months. Additionally, CFFA plans to reach consumers directly through social media, using a monthly newsletter that will include crucial updates on harvests from Chile and marketing information from the United States.

Read the full article: Supermarket Perimeter


Cherry Times - All rights reserved

What to read next

The expert reports - Factors that influence dormancy and leaf fall

Tech management

17 Oct 2024

During dormancy and leaf fall there are some points to consider that are very important for the productivity of the orchards. Productivity that begins with a correct entry into “Recess or Dormancy” of the plants. Stage that is key and relevant to achieve full productive potential

Costs and profitability of High-Density and Ultra-High-Density cherry plantations in Wasco County (USA)

Tech management

25 Aug 2023

One of the most topical issues in modern cerasiculture is undoubtedly that of comparing plants with different densities. Increased density leads to higher initial costs and a shorter productive life span of the plants, two factors with a high impact on production costs.

In evidenza

Cherry growth: the three key stages for achieving exceptional fruit size

Quality

07 Aug 2025

Large-caliber cherries are shaped by three critical growth stages: cell proliferation, pit hardening, and final expansion. Genetics and physiology work together to determine the fruit’s size, sweetness, firmness, and premium quality for the most demanding markets.

Biotechnology of Prunus cerasus Marasca: Italy-Croatia research between Padua and Perugia

Processed

07 Aug 2025

A study by the Universities of Padua and Perugia explores the biotechnological potential of Prunus cerasus var. Marasca, a Croatian sour cherry used for Maraschino, highlighting flavanones such as naringenin and its promising nutraceutical industrial applications.

Tag Popolari