Intellectual property challenges in the export of cherries to China

05 Jul 2024
564

Today, the protection of intellectual property has become a fundamental issue for businesses, especially in the agricultural sector. When it comes to products like cherries, it's crucial to ensure that the brand and packaging are adequately registered and protected in key markets like China.

China plays a crucial role for global producers and exporters of cherries. In the 2023-2024 season, Chilean cherry exports to China reached a record 377,000 tons. This marks a 3.3% increase from the previous season, according to information provided by Red agrícola. This opportunity also necessitates safeguarding our investments and efforts.

Registering our cherry brand in China not only grants us exclusive rights in the market but also prevents others from unfairly benefiting from our reputation and quality. In our industry, this is known as the goodwill we offer to our customers.

Cherries: Economy and Brand

Registering a brand in China goes beyond simple protection of a name or image. It also involves ensuring the protection of the packaging and boxes containing the cherries. Protecting the copyright of graphic designs and artwork on packaging is also essential for comprehensive protection of innovation and artistic works associated with the company's image.

Intellectual property is a valuable asset in the modern economy, and cherries are no exception. By registering our brands and packaging in China, we defend not only our business interests but also our identity and quality. This protection benefits both our customers, who rely on the consistency and authenticity of our products.

The importance of registering brands and packaging for cherries in China lies in protecting intangible assets and consolidating presence in a continuously growing market. In 2021, the fresh fruit market in China was valued at approximately $200 billion and is projected to grow at an annual rate of 7.4% until 2026 (Daxue Consulting).

Protection and Prevention

Understanding the value of prevention when investing in intellectual property, art, and innovation is essential. Otherwise, high costs can occur due to loss of image or brand value. Additionally, there's a risk of third parties pre-registering your brand and taking legal action for improper use. Costs associated with losing brand protection may include the need to create a new image or loss of investments in packaging graphics.

Protecting intellectual property in the cherry sector is crucial for maintaining competitiveness and ensuring sustainable growth. Registering brands and packaging in key markets like China not only protects intangible assets but also strengthens reputation and guarantees product quality for customers. Investing in intellectual property protection is an essential strategy for long-term success.

Source: Portal Frutícola
Image Source: News.cn


Cherry Times - All Rights Reserved

What to read next

Tajikistan: cherry harvest volumes down, prices up instead

Markets

12 Jun 2024

At the beginning of the flowering, everything promised a big harvest, but the May rains and high humidity caused the fruit to start rotting. This is why cherry prices are higher this year, reaching 30 somoni (€2.60) in the capital.

Radek Vavra. Big fruit size sweet cherry cultivars of Czech origin

Events Varieties

25 Oct 2023

Tamara, Horka, Felicita, Sandra, Irena, and Elza represent a few examples of these diverse variations. All these cultivars are considered to be superior selections, distinguished by their substantial size and deep red skin colour, as well as their commendable fruit quality.

In evidenza

Cherries from Peru: a new competitor in the global market

Markets

01 Apr 2025

Peru explores cherry production with the aim of entering the Chinese market before Chile. The first exports are expected as early as next season, but experts estimate up to 10 years for significant volumes.

How altitude influences sweet cherry quality: study on four cultivars

Quality

01 Apr 2025

Altitude changes the quality of cherries, affecting organic acids and phenolic compounds. A study in Turkey on four cultivars grown at 200 and 800 m revealed changes in the nutritional profile, improving flavour and antioxidant properties of the fruit.

Tag Popolari