For the 2024-2025 season, Chilean cherries are expected to export 657,935 tons. This figure not only represents an increase compared to the previous season and demonstrates how this fruit has conquered consumers worldwide, especially in China, but it also raises the bar for the national industry. In this context, the quality of the fruit is now the greatest challenge. However, to deliver the best cherries to consumers, it is essential to understand that quality starts in the field.
What are the key aspects to achieve cherry quality? Are there new technologies that facilitate fieldwork? These are some of the questions that will be analyzed by leading national and international experts at the “First Mundoagro Congress: Cherry Special 2025,” which will take place on May 14 at the Hotel Monticello in San Francisco de Mostazal.
The event, organized by Mundoagro and the consulting firm Asesorías y Servicios Agrícola, led by agronomist Patricio Morales, positions itself as the first 100% technical cherry congress in Chile and will present topics related to strategies and high-impact management to achieve quality cherries, nutritional and technological trends, and more.
Fabio Masella, executive director of Mundoagro, explained: “2025 will be a challenging year for Mundoagro, with projects that arise after fifteen years of hard fieldwork, with 180 magazines published and a presence in fields across every corner of Chile.
This first Mundoagro Congress, specifically about cherries, marks a milestone for our publishing house, initiating several meetings that will become another technical conversation platform specialized in agriculture, as our print magazine and digital media have been for many years.”
The technical level of the 1st Mundoagro Congress Special Cherry is of the highest standard, with the most prestigious Chilean consultants and international guests such as Gregory Lang, from the United States, and Prometeo Sanchez, from Mexico.
“It is truly a luxury. It will undoubtedly be a very useful meeting for the entire cherry industry, which is experiencing a historic moment of growth. As always, we want to be a link that generates value in this vast chain that never stops technologizing and innovating. We look forward to seeing you all on May 14, 2025,” said Masella.
For Patricio Morales, agricultural engineer, international consultant for stone fruits and cherries, and director of Asesorías y Servicios Agrícola, the meeting will provide producers with fundamental technical information, in addition to analyzing all aspects related to cherry production.
“This information helps the entire production chain, from the field to packaging and export. Therefore, we are all a single chain and are all connected in cherry production. We must continue to improve and better ourselves because the Chilean cherry is a fruit that must maintain a level of post-harvest resistance to reach its main market, which is China.”
Source: Mundoagro
Images: Mundoagro
19 Dec 2024
The event, organised by Mundoagro and agronomist Patricio Morales, is positioned as the first 100 per cent technical congress on cherries in Chile and will present topics related to strategies and high-impact management to obtain quality cherries.
04 Aug 2023
The Fragsburg farm is located at 700m a.s.l. in the hills above the city of Merano (Bozen). There, in the experimental cherry orchard (about 1.5 ha), different training systems, rootstocks, varieties, and pruning techniques are tested with the purpose of supporting farmers.
24 Jun 2025
At Cherry Tech 2025, agronomist Carlos Tapia explained how strategic cherry pruning—supported by NDVI mapping and spatial analysis—can reduce labor, improve fruit size, and enhance profitability. A cost-effective, high-impact tool to maintain Chile’s global cherry leadership.
24 Jun 2025
In Kyoto, Japan, the Sano family has protected a rare cherry blossom garden for generations. Tōemon Sano, 97, Japan’s most revered sakuramori, continues his mission to shield sakura trees from climate change and preserve their fleeting beauty and deep cultural significance.
