This week, fervent anticipation surrounds the arrival of the first greenhouse cherries from Spain at Van Ooijen Citrus, located in Ridderkerk, the Netherlands. Although in modest quantities, these delicacies will be distributed in twelve packages of 1.5 kg each, thus confirming their status as a genuine imperative, according to Lucien Ruiter.
Although the name may mislead, Van Ooijen Citrus has distinctly established itself as an authority in the cherry business. "In weeks 12 through 17, there is a shortage of cherries, which become virtually unavailable worldwide. The cherry season in the southern hemisphere came to an end five weeks ago. The greenhouse cherries provided to us by our Spanish partner come to fill this gap," Ruiter explains.
"However, these cherries are not for everyone. We market them only by order, favoring sales by the kilo over packaged sales. The price is set at 75 euros per kilo (30+). Despite the high cost, transportation costs amount to 20 euros per kilo, making it difficult to make a profit. However, we manage to meet the demand of some experts who are eagerly waiting for them," Lucien continues.
"The elevated location of our greenhouse allows our grower to keep the temperature under control, thus anticipating the flowering and fruiting process. At a time when cherries are rare in the market, this allows us to offer a unique product," Ruiter points out. However, he does not foresee a major expansion of greenhouse cherry cultivation in Spain, given its high expense.
Read the full article: Fresh Plaza
Image: Fresh Plaza
20 Jan 2026
China now absorbs 93% of Chile’s cherry exports, making them the country’s second most exported product after copper. Thanks to direct sea routes, improved logistics, and lower prices, Chile is boosting its position as a global leader in agri-food trade with China.
03 Jul 2024
The Laimburg research institute has launched the INSTINCT project, a pioneering initiative in the field of precision agriculture. INSTINCT focuses on the use of advanced technologies to optimise crop management and improve agricultural practices.
07 Aug 2026
A study evaluates 92 entomopathogenic nematode strains against Drosophila suzukii. Steinernema carpocapsae NC116 shows high efficacy against larvae, while sublethal effects on adults open new opportunities for integrated pest management in cherry production.
07 Aug 2026
The 2026 Northwest U.S. cherry season enters its final phase with over 16 million boxes shipped. Volumes remain below the May forecast and Rainier cherries are sharply down, while flavor, size and quality stay high as dark sweet cherries support the final push in August.
