This week, fervent anticipation surrounds the arrival of the first greenhouse cherries from Spain at Van Ooijen Citrus, located in Ridderkerk, the Netherlands. Although in modest quantities, these delicacies will be distributed in twelve packages of 1.5 kg each, thus confirming their status as a genuine imperative, according to Lucien Ruiter.
Although the name may mislead, Van Ooijen Citrus has distinctly established itself as an authority in the cherry business. "In weeks 12 through 17, there is a shortage of cherries, which become virtually unavailable worldwide. The cherry season in the southern hemisphere came to an end five weeks ago. The greenhouse cherries provided to us by our Spanish partner come to fill this gap," Ruiter explains.
"However, these cherries are not for everyone. We market them only by order, favoring sales by the kilo over packaged sales. The price is set at 75 euros per kilo (30+). Despite the high cost, transportation costs amount to 20 euros per kilo, making it difficult to make a profit. However, we manage to meet the demand of some experts who are eagerly waiting for them," Lucien continues.
"The elevated location of our greenhouse allows our grower to keep the temperature under control, thus anticipating the flowering and fruiting process. At a time when cherries are rare in the market, this allows us to offer a unique product," Ruiter points out. However, he does not foresee a major expansion of greenhouse cherry cultivation in Spain, given its high expense.
Read the full article: Fresh Plaza
Image: Fresh Plaza
12 Sep 2024
Researchers in Uzbekistan evaluated the effectiveness of different combinations of distance and duration of ultraviolet (UV-C) treatment in comparison to untreated cherries. Ten cherries per treatment were placed in a polypropylene container at room temperature for five days.
13 Feb 2026
In modern cherry orchards, economic sustainability is now essential. From varietal selection to season management, including yield, storage and packhouse efficiency, genetics and operational performance drive profitability across the global cherry supply chain.
05 May 2026
In Fresno County, California, this week’s storm affected cherry and almond orchards, forcing growers to act quickly. Helicopters were used to dry cherry trees, while hail, wind and fungal disease risks are raising concern over crop quality and harvests this spring.
05 May 2026
World Fresh Exports is introducing the new Canadian Sansia and Safirah dark sweet cherry series to global markets, bred by AAFC in Summerland and designed to extend the season with premium size, flavour, firmness, consistency and strong shipping performance.
