This week, fervent anticipation surrounds the arrival of the first greenhouse cherries from Spain at Van Ooijen Citrus, located in Ridderkerk, the Netherlands. Although in modest quantities, these delicacies will be distributed in twelve packages of 1.5 kg each, thus confirming their status as a genuine imperative, according to Lucien Ruiter.
Although the name may mislead, Van Ooijen Citrus has distinctly established itself as an authority in the cherry business. "In weeks 12 through 17, there is a shortage of cherries, which become virtually unavailable worldwide. The cherry season in the southern hemisphere came to an end five weeks ago. The greenhouse cherries provided to us by our Spanish partner come to fill this gap," Ruiter explains.
"However, these cherries are not for everyone. We market them only by order, favoring sales by the kilo over packaged sales. The price is set at 75 euros per kilo (30+). Despite the high cost, transportation costs amount to 20 euros per kilo, making it difficult to make a profit. However, we manage to meet the demand of some experts who are eagerly waiting for them," Lucien continues.
"The elevated location of our greenhouse allows our grower to keep the temperature under control, thus anticipating the flowering and fruiting process. At a time when cherries are rare in the market, this allows us to offer a unique product," Ruiter points out. However, he does not foresee a major expansion of greenhouse cherry cultivation in Spain, given its high expense.
Read the full article: Fresh Plaza
Image: Fresh Plaza
10 Apr 2024
The United States has banned the entry of cherries from Quebec, Canada, following the detection of the European cherry fruit fly in the province. The notice expands the 2017 import ban on cherries from Ontario. Other Canadian provinces must certify the origin of their cherries.
19 May 2025
A study conducted in Moldova (2022–2023) assessed the effectiveness of two new fungicides against cherry pathogens like Monilia and Clasterosporium. Results outperformed standard treatments, improving tree health, yield and fruit quality in cherry orchards.
15 May 2026
Turkey’s cherry season is set for a strong rebound after last year’s frost damage: rested trees, flowering and good pollination point to satisfactory volumes, quality, and new commercial opportunities across Europe, East Asia and the Middle East for Turkish exporters in 2026.
15 May 2026
The US market offers Southern Hemisphere cherries an $800 million opportunity that remains untapped. At the Global Cherry Summit 2026, Kroger’s Patrick Haines pointed to quality, logistics and targeted marketing as drivers to increase volumes, sales and retail visibility in the U
