This week, fervent anticipation surrounds the arrival of the first greenhouse cherries from Spain at Van Ooijen Citrus, located in Ridderkerk, the Netherlands. Although in modest quantities, these delicacies will be distributed in twelve packages of 1.5 kg each, thus confirming their status as a genuine imperative, according to Lucien Ruiter.
Although the name may mislead, Van Ooijen Citrus has distinctly established itself as an authority in the cherry business. "In weeks 12 through 17, there is a shortage of cherries, which become virtually unavailable worldwide. The cherry season in the southern hemisphere came to an end five weeks ago. The greenhouse cherries provided to us by our Spanish partner come to fill this gap," Ruiter explains.
"However, these cherries are not for everyone. We market them only by order, favoring sales by the kilo over packaged sales. The price is set at 75 euros per kilo (30+). Despite the high cost, transportation costs amount to 20 euros per kilo, making it difficult to make a profit. However, we manage to meet the demand of some experts who are eagerly waiting for them," Lucien continues.
"The elevated location of our greenhouse allows our grower to keep the temperature under control, thus anticipating the flowering and fruiting process. At a time when cherries are rare in the market, this allows us to offer a unique product," Ruiter points out. However, he does not foresee a major expansion of greenhouse cherry cultivation in Spain, given its high expense.
Read the full article: Fresh Plaza
Image: Fresh Plaza
27 Sep 2023
The prokaryote Candidatus Phytoplasma pruni is the agent of the stone fruit disease called X-disease, which is causing severe economic losses in the US and Canada.
10 Nov 2023
The tetraploid rootstock known as "Aijie" is characterised by its breakage in mid-March, blossoming in early April, and leaf shedding in November. The results of the tests indicated that “Aijie” induced higher growth rates compared to Gisela 6, three years post-planting.
20 May 2024
As for the quantities, this year we will express our full production potential of 3,000 tons, after a particularly poor 2023’ says Enrico Bucchi, General Manager of Valfrutta Fresco 'Last week we started with the first harvests and this week we are already at full capacity'.
20 May 2024
Alara is the biggest grower in Turkey with 220 ha of orchards for production out of peak season. Different dynamics are emerging since the last 10 years that are threatening the future of the business. Actions for sustainable production are becoming more and more important.
