This week, fervent anticipation surrounds the arrival of the first greenhouse cherries from Spain at Van Ooijen Citrus, located in Ridderkerk, the Netherlands. Although in modest quantities, these delicacies will be distributed in twelve packages of 1.5 kg each, thus confirming their status as a genuine imperative, according to Lucien Ruiter.
Although the name may mislead, Van Ooijen Citrus has distinctly established itself as an authority in the cherry business. "In weeks 12 through 17, there is a shortage of cherries, which become virtually unavailable worldwide. The cherry season in the southern hemisphere came to an end five weeks ago. The greenhouse cherries provided to us by our Spanish partner come to fill this gap," Ruiter explains.
"However, these cherries are not for everyone. We market them only by order, favoring sales by the kilo over packaged sales. The price is set at 75 euros per kilo (30+). Despite the high cost, transportation costs amount to 20 euros per kilo, making it difficult to make a profit. However, we manage to meet the demand of some experts who are eagerly waiting for them," Lucien continues.
"The elevated location of our greenhouse allows our grower to keep the temperature under control, thus anticipating the flowering and fruiting process. At a time when cherries are rare in the market, this allows us to offer a unique product," Ruiter points out. However, he does not foresee a major expansion of greenhouse cherry cultivation in Spain, given its high expense.
Read the full article: Fresh Plaza
Image: Fresh Plaza
28 Feb 2025
Export volumes have already exceeded 5,000 tonnes, driven by high demand during the Chinese New Year period in East Asia. Taiwan remains the largest market, followed by China, Vietnam and Hong Kong.
15 Apr 2024
World supply rose from 1.85 to 2.75 million tonnes from 2008 to 2022, an increase of about 50%. The geography of world supply has not changed substantially over the past 15 years, although a concentration in a few countries can be observed.
26 Jan 2026
The 2025/26 cherry season in China is marked by high volumes, strong logistical pressure and a rapid fall in prices. Chinese buyers are becoming more selective, penalising early fruit and challenging traditional Chilean export models and established commercial strategies.
26 Jan 2026
Over 60 growers and technicians joined Salvi’s High-Density Cherry Orchard Open Day in Monteux, France. The Sweet Series by the University of Bologna was featured, with a focus on pruning, yield, fruit quality, and strategies for modern, profitable, sustainable and innovative orc
