The “cherry glow” promotion highlighted the benefits of cherries for health and beauty to boost consumption and movement of Northwest cherries. The promotion was launched across the United States, reaching retailers, media, influencers, and social media users.
The Northwest Cherry Growers (NWCG) partnered with influencers to promote the brand and asked them to showcase ways to use cherries in recipes. “Glow kits” were sent to media and influencers. Cherry glow banners were used for demonstrations nationwide at retail locations, and press releases/mats were distributed with this campaign and information.
Swag with the slogan “Give Your Summer a Cherry Glow” was also distributed to attendees at fairs.
The NWCG MAT press release achieved 163,921,667 total impressions and 1,079 online placements in publications. The NWCG press release on the start of the 2023 fresh cherry season had a potential reach of 221.1 million people and 407 total views. Instagram grew by 1,837% in 2023 compared to the previous year.
Four influencer partners were secured, generating 2.3 million impressions. Swag on Instagram generated 6,366 contacts with a total of 1,804 likes and 4,562 comments. In 2023, NWCG posts achieved 441,677,637 views.
Source: Produce Business
Image: Produce Business
13 Dec 2023
As part of this project, 3 demonstration plots were created between 2021 and 2022 at the Universities of Concepción, La Frontera and Austral de Chile, with 10 cherry rootstock selections, plus 2 commercial controls: Gisela 12 and Colt.
13 Jun 2023
At the laboratories of the Department of Life Sciences of UNIMORE, research was carried out with the aim of assessing the effectiveness of a treatment with high hydrostatic pressure (HPP, high pressure processing) for the quality preservation of fresh sour cherries.
24 Jun 2025
At Cherry Tech 2025, agronomist Carlos Tapia explained how strategic cherry pruning—supported by NDVI mapping and spatial analysis—can reduce labor, improve fruit size, and enhance profitability. A cost-effective, high-impact tool to maintain Chile’s global cherry leadership.
24 Jun 2025
In Kyoto, Japan, the Sano family has protected a rare cherry blossom garden for generations. Tōemon Sano, 97, Japan’s most revered sakuramori, continues his mission to shield sakura trees from climate change and preserve their fleeting beauty and deep cultural significance.
