The “cherry glow” promotion highlighted the benefits of cherries for health and beauty to boost consumption and movement of Northwest cherries. The promotion was launched across the United States, reaching retailers, media, influencers, and social media users.
The Northwest Cherry Growers (NWCG) partnered with influencers to promote the brand and asked them to showcase ways to use cherries in recipes. “Glow kits” were sent to media and influencers. Cherry glow banners were used for demonstrations nationwide at retail locations, and press releases/mats were distributed with this campaign and information.
Swag with the slogan “Give Your Summer a Cherry Glow” was also distributed to attendees at fairs.
The NWCG MAT press release achieved 163,921,667 total impressions and 1,079 online placements in publications. The NWCG press release on the start of the 2023 fresh cherry season had a potential reach of 221.1 million people and 407 total views. Instagram grew by 1,837% in 2023 compared to the previous year.
Four influencer partners were secured, generating 2.3 million impressions. Swag on Instagram generated 6,366 contacts with a total of 1,804 likes and 4,562 comments. In 2023, NWCG posts achieved 441,677,637 views.
Source: Produce Business
Image: Produce Business
18 Aug 2023
Maurizio Vezzali farm is a farm located in the province of Modena (Italy) that manages over 40 hectares, of which 25 hectares are entirely dedicated to the production of cherries. The owner of the company, Maurizio, spoke for Cherry Times.
12 Feb 2024
Research in Moldova evaluated the impact of pruning date on fructification in cv. Kordia and Regina grafted on MaxMa 14. In Regina, 6.1% and 12.2% higher production was found when pruning was performed in July and early September.
05 Dec 2025
South Africa’s cherry exports are growing fast: in 2024 over 800 hectares were in production. 60% go to the UK, followed by the EU and Middle East. China is the next frontier for 2026, with cold treatment protocols under evaluation to meet phytosanitary rules.
05 Dec 2025
Bloom Fresh cherries are transforming the global fruit market with new early and blush varieties. Grown in Chile, Spain, South Africa and France, premium selections like Cheery Glow and Cheery Treat meet rising demand from Asia, China and the United States.
