The “cherry glow” promotion highlighted the benefits of cherries for health and beauty to boost consumption and movement of Northwest cherries. The promotion was launched across the United States, reaching retailers, media, influencers, and social media users.
The Northwest Cherry Growers (NWCG) partnered with influencers to promote the brand and asked them to showcase ways to use cherries in recipes. “Glow kits” were sent to media and influencers. Cherry glow banners were used for demonstrations nationwide at retail locations, and press releases/mats were distributed with this campaign and information.
Swag with the slogan “Give Your Summer a Cherry Glow” was also distributed to attendees at fairs.
The NWCG MAT press release achieved 163,921,667 total impressions and 1,079 online placements in publications. The NWCG press release on the start of the 2023 fresh cherry season had a potential reach of 221.1 million people and 407 total views. Instagram grew by 1,837% in 2023 compared to the previous year.
Four influencer partners were secured, generating 2.3 million impressions. Swag on Instagram generated 6,366 contacts with a total of 1,804 likes and 4,562 comments. In 2023, NWCG posts achieved 441,677,637 views.
Source: Produce Business
Image: Produce Business
09 Oct 2023
The results validate the biological activity in buds during the winter period. Although it is evident that ABA has a distinct temporal shift following the release of endo-dormancy, it emerges as the main metabolite responsible for the eco-dormancy phase.
10 Jan 2025
While the market for cherries destined for processing continues to lose steam, two growers shared their experiences in the new planting of sweet cherries for the fresh market, with modern densities and which could generate higher profits.
03 Aug 2026
Chile’s cherry industry is entering a new phase focused on value. Scientific research, measurable quality, new varieties and advanced logistics will be essential to boost demand, reduce dependence on China and protect Chile’s leadership in competitive global markets.
03 Aug 2026
The Bing cherry, a symbol of Oregon and Washington State, was named after Ah Bing, a 19th-century Chinese orchard worker in Oregon, USA. A new picture book tells his story through agriculture, immigration, discrimination and an American folk legend rooted in history.
