For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
08 Apr 2025
In Spain’s Jerte Valley, over two million cherry trees are now in bloom: the first cherries will be harvested in 35 to 40 days. The D.O.P. adds new certified varieties like Van, Lapins, and Burlat, extending the season until August and focusing on high-quality production.
11 Apr 2025
The Purbach Spätbraune cherry is a rare variety from Burgenland, Austria, prized for its sweetness and low acidity. Cultivated in historic vineyards, it is now at risk of extinction. Find out about its unique characteristics and why it should be protected.
02 Jul 2026
Chile’s cherry industry faces a decisive phase: softer exports, heavy dependence on China, more digital consumers and rising technical pressures demand sharper strategies to protect profitability, fruit quality and global leadership in fresh produce markets worldwide.
02 Jul 2026
British Columbia’s Canadian cherry growers expect one of their strongest 2026 harvests in recent years. Larger fruit, higher Brix levels, new varieties and solid export demand strengthen Canada’s position in premium cherry markets across Europe and Asia, too.
