For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
Cherries grown in the regions of Calatayud and Aranda, in the province of Zaragoza, have become a national reference. With over 3,000 hectares cultivated in 20 municipalities, this region is the leader in the Spanish market with an annual harvest exceeding 20.000 tonnes.
The “cherry glow” promotion highlighted the benefits of cherries for health and beauty to boost consumption and movement of Northwest cherries. The promotion was launched across the United States, reaching retailers, media, influencers, and social media users.
In Coquimbo, Chile, the cherry harvest could begin between October 10 and 15, one of the earliest dates ever recorded in the region. Production is expected to fall by 50%, while larger fruit, higher sugar levels and access to new markets could support growers this season.
In New Zealand, real-time monitoring with IoT sensors helps cherry growers track temperature and humidity during transport, prevent spoilage, reduce food waste and preserve quality and freshness from the orchard to the market throughout the entire cold-chain journey.