For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
Saigon Co.op is selling 100 tons of Chilean cherries at a promotional price of 199,000 VND/kg, 20-30% lower than the market price. On the first day of the launch, statistics showed that more than 20 tons of cherries were consumed.
According to the cherry yearbook recently published by iQonsulting, during the 2023/24 season, 413,979 tons of Chilean cherries were exported. For this latest season, the estimated value could exceed $3 billion FOB.
In France, the first Royal Tioga cherries reach the shelves as early as April thanks to protective systems against wind and rain. Early production reduces competition, improves growers’ margins and allows prices of up to €14 per kilo at the start of the season.
In 2026, UK sweet cherries confirm growth, quality gains and steady retail demand. With production forecast at 8,000 tonnes, the key challenge will be diversifying across retail, wholesale and export to capture value during seasonal peaks while reducing waste and big discounting.