For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
08 Dec 2025
South Africa’s cherry season launches with a 2025 campaign built on emotion, lifestyle and premium quality. By emphasising seasonality, wellness appeal, freshness and social content, the industry aims to make cherries the summer hero. An invitation to boost digital engagement.
29 Nov 2024
The cherry greenhouse in Rostov will cover an area of one hectare, equipped with advanced climate control and irrigation systems. These technologies will create an optimal environment for cherry trees, ensuring stable temperatures and humidity levels throughout the year.
19 Aug 2026
A 44-year INRAE study shows how climate change is reshaping chilling, forcing and sweet cherry flowering in southwestern France, increasing frost risk and challenging phenology models while guiding breeding strategies for stable yields under future climate conditions.
19 Aug 2026
Turkey’s cherry and sour cherry exports surged in the first six months of the year to $101.72 million, up 333% year on year. BAİB accounted for about 40% of shipments, while strong production supported exports to Europe, Russia, Asia and other key international markets.
