For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
25 Mar 2025
The Spanish CrackCirera project tested strategies to reduce cherry cracking by analysing resistant varieties, rain covers and specific treatments. Find out the results and the most effective solutions to protect production and improve fruit quality.
23 Aug 2024
The inclusion of remote sensing as a variable has been decisive in the evaluation of product or management trials. The wealth of information available, scheduling and geostatistics make it possible to accurately assess the effectiveness of treatments and programmes.
18 May 2026
Vignola PGI cherries begin the 2026 season with estimates of up to 50,000 quintals. Premium quality, rain protection systems and a new marketing campaign strengthen the brand’s positioning across mass retailers, specialist shops and Italian consumers until early July in Italy.
18 May 2026
El Ciruelo strengthens its cherry strategy with own production, focusing on suitable areas such as Cancarix, precise agronomic management and varieties suited to a short market window, where climate, quality, seasonality and consumer value are decisive.
