For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
12 Aug 2025
An innovative hybrid phenological model combines biological knowledge and machine learning to predict cherry blossom. Tested in Japan, South Korea and Switzerland, it delivers higher accuracy and adaptability than traditional models, even with limited data.
08 Mar 2024
The project involves the development of traps using new attractants, smart sensors and artificial intelligence. The aim is to minimise the use of insecticides in agriculture with a more environmentally and economically sustainable strategy.
09 Dec 2025
Copefrut introduces RedBeats, a Chilean cherry brand tailored for Gen Z: music-driven identity, flexible packaging and smart formats for every moment. The goal is to turn cherries into a daily snack, moving beyond the traditional gifting-centered consumption model.
09 Dec 2025
A scientific study in Sichuan (China) analyzed two cherry varieties with contrasting colors to understand the genetic regulation of anthocyanin production. The PavMYB.C2 gene and cyanidin-3-glucoside play a central role in developing darker hues. Applications for agriculture and
