For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
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SmartCherry is the innovative project bringing precision agriculture to IGP cherry orchards in Tuscany, Italy. With the iAgro app, farmers reduce costs and environmental impact using biometric data, predictive models and smartphone-based decision support.
The Cereza del Jerte PDO is focusing on quality, traceability and new varieties to strengthen exports and its presence in global markets. After nearly 2,000 certified tonnes last season, the 2026 fruit promises excellent flavour, more visibility and higher certified volumes.
Early cherries in Chile are entering a decisive phase: being first on the market is no longer enough. Growers need consistent quality, production stability, agronomic precision and targeted commercial strategies to turn volumes into value and compete in the Chinese market.