For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
11 Jun 2026
From the legendary Marchian cherries of Italy’s Marche region to Vignola IGP’s Durone della Marca: the remarkable story of an oversized fruit whose reputation shaped the Italian language, turning its name into an adjective for something huge, blatant and impossible to ignore.
07 May 2024
‘We aim to export around 120,000 tonnes,’ said Hayrettin Ucak, deputy coordinator of the Aegean Exporters' Association. ’We will be able to achieve exports of USD 300 million if an ideal price for producers and exporters is formed on the market.
04 Nov 2026
YOLO-CY detects sweet cherry cracks with high accuracy and speed. Tested on 3,662 images, the model achieved 94.88% mAP50 and processed 125 frames per second. Further validation across varieties, sorting lines and operating conditions is still needed before rollout.
04 Nov 2026
Chilean cherries in China are shifting from Lunar New Year gifts to everyday fruit. With prices falling and consumers focused on value, Ipsos outlines four strategies to reach new audiences, highlight quality and wellbeing, and build year-round demand in China and retail.
