For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
In Puglia (italy), cherry production has collapsed by up to 100% in some areas due to frost. Coldiretti calls for a state of calamity and denounces record prices in Milan. Alarm for foreign imports, need for PGI protection and relaunch of the local cherry production chain.
The 2026 sweet cherry season in Italy’s Euganean Hills reflects unstable weather, strong yields and direct sales. In Vò, Laura Ambrosi explains how quality, fruit size up to 30 mm, trust and territorial identity create value for growers, tourists and consumers in Veneto.
An open-source, low-cost dendrometer system tracks trunk growth, water stress and irrigation needs in apple, sour cherry and peach orchards. Built on Arduino, it supports precise, sustainable water management and makes plant monitoring more accessible at commercial scale.
Poland’s cherry season is delivering barely 50% of the 2025 record crop. Frost, drought, extreme heat and heavy imports are squeezing prices and sales, while growers rely on cold storage, premium quality and pick-your-own events to protect margins in a brutal market.