For Macfrut 2023 it was an honour to host during the WS cherry tree Prof. Marlene Ayala of the Catholic University of Chile, the person in charge of the main genetic improvement project on the cherry tree, started in 2010 and carried out in the largest cherry exporting country in the world, as well as the third largest cherry producer in the world and, so far at least, among the first importers of technological and varietal innovations.
Thanks to PMGC, the breeding programme supported by ASOEX - Consorcio Tecnologico de la Fruta and CORFO, a group of Chilean fruit producers and exporters, by 2030 Chile will be able to grow its own varieties and, probably, start exporting not only cherries but also new plant patents!
Below is the video of the report presented at Macfrut 2023.
The 2025 Veronese Hill Cherries season ends with a 30–40% drop due to bad weather, yet market results are positive. Quality, local identity and the push for PGI certification strengthen the product’s position and recognition in national and international markets.
"We expect to harvest 1,000 tonnes in 2026," says Yigit Gokyigit, sales coordinator, "our annual harvest will increase to 1,800 tonnes by 2029. We expect larger sizes, such as 26+ and 28+, from our orchards."
Aqueous spot in Burlat sweet cherries in Spain reduces fruit quality and market value. Research from the Jerte Valley shows physiological damage, pigment depletion and a visible–NIR optical signature that enables non‑destructive detection of affected fruit.
The 2025 cherry season in the Pacific Northwest saw high prices and excess volumes. At Yakima's Cherry Institute 2026, the industry gathers to discuss strategies, market dynamics, export challenges and future crop timing. A turning point for U.S. cherry growers.