Güizzo Frutas Frescas S.A., based in Mendoza, Argentina, has begun this week the commercial harvest of fresh cherries, marking the start of a new season that promises higher volumes and excellent quality.
“After a generous winter of chilling hours and a thermal accumulation that, although it started below normal in August, has given us spring-like days in September and October; we are excited to start a new season with a larger volume and excellent quality,” stated Nicolás Güizzo, the company's technical director, in a statement.
“This year we have introduced a significant innovation, as in addition to starting with the traditional early varieties from Zaiger like Royal Lee, on October 21 we began harvesting the first batches of cherries from the Nimba variety, coming from the new plantings created in the last two years on our farms in Luján de Cuyo and Valle de Uco,” he added.
Güizzo emphasized that the distinctive aspect of cherry production in Mendoza is the consistency of winter cold, with more than 40 chilling periods.
“Subsequently, the sunny and dry weather towards the end of winter and the beginning of spring allows for sufficient degree-days to accumulate, enabling early varieties to start harvesting early, usually from the 42nd and 43rd weeks. It is important to note that our goal in Mendoza is not to compete on volumes but to leverage the strategic opportunity to offer exceptional quality early cherries,” he explained.
The company, present in Mendoza for over 40 years, has specialized in the production of early cherries. These are marketed entirely by air to the European Union, Brazil, the United Kingdom, the Middle East, and the Far East, in addition to supplying major retailers and wholesalers in the Argentine domestic market.
The company currently manages 50 hectares of its own production, mainly in the areas of Luján de Cuyo and the Valle dell'Uco in Mendoza. The cultivated varieties include Royal Dawn, Brooks, Nimba, Pacific Red, Santina, and Lapins, among others.
Source: Portal Frutícola
Image: Portal Frutícola
21 Feb 2024
Karl Heggarty, Sirane Group's Global Sales Director, points out that the effectiveness can be seen as soon as freshly washed cherries come into contact with the Pads, significantly reducing the formation of mould and minimising waste during transport.
22 Jul 2024
In Chile, the industry has worked to standardise levels of firmness, and although there is no single number, it is clear to all of us that above 240 g/mm at harvest, the requirements are already being met. Obviously, the higher the value, the better.
11 Nov 2025
Cherry cracking reduces both yield and quality. A Chinese study explores key differences between greenhouse and open field production, unveiling physiological causes and effective strategies. Agronomic practices and smart technologies under evaluation.
11 Nov 2025
The 2024/25 season revealed serious quality issues in Chilean cherries, with high rejection rates in China. Expert Patricio Morales urges consistent orchard discipline, bigger fruit sizes and smarter management to stay competitive in demanding global markets.
