The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
17 Dec 2024
The working group led by engineer Andrés Olivos (Olivos Spa) and Dr Arturo Calderón (Agronomía UdeC) provides guidelines on how to use stem water potential measurement to accurately plan the frequency of irrigation in cherry trees.
14 Nov 2023
The Tieton/Landing 2 and Tieton/Gisela 6 combinations were used by analysing 4-year-old plants. The PaMYBF gene was identified and it was noted that the expression of PaMYBF was significantly higher in the phloem tissue of the scion when grafted onto the Gisela 6 rootstock.
08 Sep 2026
A study on cherry germplasm in Hungary analyzes SSR markers BPPCT034 and CPSCT038 linked to fruit size, highlighting new opportunities for marker-assisted selection and genetic improvement of sweet and sour cherry in modern breeding programs across Hungary today in EU.
08 Sep 2026
With compressed prices and record volumes, cherry profitability in Chile increasingly depends on phenology, BBCH monitoring, leaf wetness and risk management. A data-driven approach helps growers protect fruit quality, exportable yield, margins and market competitiveness.
