The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
29 Sep 2023
The Cherry Growers Australia producer association revealed marketing strategies to win over the Australian consumer, new overseas markets to target, and challenges to be faced during the coming season.
14 Jun 2024
'There is almost nothing to harvest,' says Joachim Lissner, general manager of the state horticultural association. With the April frost, the flowers and some fruit froze. The Thuringian farms could therefore only harvest 10-15% of the crop.
19 Aug 2026
A 44-year INRAE study shows how climate change is reshaping chilling, forcing and sweet cherry flowering in southwestern France, increasing frost risk and challenging phenology models while guiding breeding strategies for stable yields under future climate conditions.
19 Aug 2026
Turkey’s cherry and sour cherry exports surged in the first six months of the year to $101.72 million, up 333% year on year. BAİB accounted for about 40% of shipments, while strong production supported exports to Europe, Russia, Asia and other key international markets.
