Record cherry sales thanks to TikTok: Tasmanian cherries conquer Asia

03 Feb 2025
707

The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.

“The person I work with is a TikTokker,” said Chinese importer Jack Wang.

Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.

Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).

Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.

Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.

For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.

Image 2: Jack Wang shows cherries sold on TikTok in China.  (ABC News: Luke Bowden).

Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.”  Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.

Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”

“They are the best flavor in the world!”

Source: ABC News
Images: ABC News


Cherry Times - All rights reserved

What to read next

Costs and profitability of High-Density and Ultra-High-Density cherry plantations in Wasco County (USA)

Tech management

25 Aug 2023

One of the most topical issues in modern cerasiculture is undoubtedly that of comparing plants with different densities. Increased density leads to higher initial costs and a shorter productive life span of the plants, two factors with a high impact on production costs.

Post-harvest browning: heat treatment study from Chile to understand its physiology

Post-harvest​

06 Dec 2024

Internal browning, a physiological disorder that affects the quality of cherries, is a major defect occurring during post-harvest (Palacios-Peralta et al., 2022). The incidence of internal browning has increased in recent years due to longer travel times to export destinations.

In evidenza

South African cherries on the rise: new varieties and innovative systems

Production

30 May 2025

In South Africa, sweet cherries are expanding thanks to low-chill varieties and innovative growing systems. Dutoit leads development with high-efficiency orchards, varietal research, and farming techniques tailored to the country's diverse microclimates.

Cherry exports to China: a promising but complex challenge for Jerte

Markets

30 May 2025

The opening of the Chinese market to Jerte cherries marks a new chapter for Spain's cherry sector, but brings complex export protocols. José Antonio Tierno stresses the need for caution, as past experiences with other fruits haven’t always delivered sustainable outcomes.

Tag Popolari