The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
23 Sep 2025
The cherry tree in Switzerland is a true cultural and natural icon. From the wild varieties in Ticino to the renowned orchards of Zug, it offers delicious fruits, supports biodiversity, and plays an essential role in agriculture, gastronomy, and climate resilience.
01 Jul 2024
The Union requested an 'urgent meeting' with the regional Ministry of Agriculture and convened a meeting to which the leaders of Mancomunidad, cooperatives, warehouses and other farmers' associations were invited.
14 Aug 2026
Poland’s Łutówka sour cherry harvest is nearing its end, while processors have raised prices only slightly. Growers say returns remain below production costs, raising concerns about the future of investment in orchards, modern machinery, crop protection and fertilisers.
14 Aug 2026
Interest in industrial cherry orchards is growing in Ukraine as demand, prices and mechanized harvesting shape growers’ decisions. Stable yields, regional competition and access to processing are becoming major factors for profitability and new investments in the sector.
