The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
03 Feb 2026
South Australia's cherry season kicked off later than usual due to a cooler spring, but January is delivering an excellent harvest of large, sweet and juicy cherries. Strong competition with Victorian growers and attractive prices are boosting demand across summer markets.
01 Jun 2023
Since its arrival in France in 2010, Drosophila suzukii has caused extensive damage to several species, including cherries. The aim of a recent CTIFL note is to provide technical elements for phytosanitary protection of cherry trees against D. suzukii.
14 Sep 2026
In Spain’s Jerte Valley, genomic selection is speeding up cherry breeding: Cicytex and Agrupación de Cooperativas Valle del Jerte will work through 2030 on 1,000 trees and around 110 varieties to identify fruit quality, ripening and market suitability earlier using DNA.
14 Sep 2026
Effective cherry blossom management improves pollination, fruit set and size. From beehives, Bombus colonies and pollen to auxin, cytokinin and fungicide applications, these key strategies help support yield, fruit quality and crop health throughout flowering season.
