The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
20 Sep 2024
Leyton, when asked what technologies or practices he considers essential to mitigate the impact of frost, replied that ‘if water is available, it will be the best frost controller. It is difficult to have sufficient water availability at the time of early frosts'.
20 Aug 2025
Ratafia Ciociara has received PGI recognition: a traditional cherry liqueur made exclusively in Frosinone, Lazio. Blending local wines and wild cherries, it offers a deep, authentic taste. Perfect as a digestif, in pastries, or for bold cocktails with an Italian twist.
16 Apr 2026
Genomics is accelerating cherry breeding in Spain’s Jerte Valley: Cicytex and local cooperatives launch a 2026-2030 project to identify new varieties faster, analysing 1,000 trees and 110 cultivars in one of Europe’s leading modern cherry-growing regions.
16 Apr 2026
Cherry pruning in Moldova directly affects yield and fruit quality: summer pruning and renewal cuts improve size, productivity, and uniformity. Trials on varieties and rootstocks highlight effective strategies for managing modern intensive cherry orchards.
