The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
19 Mar 2026
In Quillón, the Agroclima Corazón de Paloma project brings a mobile app, weather stations and agroclimatic models to help around 60 small cherry growers manage orchards, protect a heritage variety and respond more effectively to climate change impacts.
20 Feb 2026
A Bulgarian study compares the SLECI system with drip irrigation in sweet cherry orchards. Water use reduced up to 14 times with similar yields and higher irrigation water productivity. A sustainable solution for drought-prone areas with limited energy resources.
20 Jul 2026
A WSU study shows how heatwaves, low temperatures during bloom and environmental stress affect firmness, stems, pitting and postharvest cherry quality in Washington State, with different responses across Rainier, Bing, Skeena and Sweetheart cultivars in hot seasons.
20 Jul 2026
A study by Miguel Hernández University in Elche shows that natural treatments with putrescine and spermidine can raise sweet cherry yields in Spain by up to 40%, reduce rain-induced cracking, and improve fruit firmness, color, flavor and overall market quality too.
