The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
30 Jun 2023
Ripa di Sotto is a monocultural company specialising in the cultivation of cherries, located in Vignola. The company cultivates 17 hectares, with an average production of around 130-150 tons per year, which is above the average in the area.
05 Sep 2024
Germany is the third-largest importer of fresh cherries worldwide, after China/Hong Kong and Russia. From 2010 to 2022, between 52% and 77% of the cherries consumed in Germany were imported, with most imports coming from other EU member states
08 Jul 2026
Allyl isothiocyanate from black mustard seeds helps protect sweet cherries from postharvest fungal decay. Research on Burlat shows performance comparable to fludioxonil, preserving firmness and visual quality in modified-atmosphere packaging for more sustainable active packaging.
08 Jul 2026
Apulian Ferrovia cherries close out a high-quality season, supported by Italy’s domestic market and slowed by Greece and Turkey. Late varieties such as Staccato open new prospects to extend harvests, sales, and profitability for Italian cherries beyond mid-July in Puglia.
