The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
23 Apr 2026
Corette® rootstocks by Agromillora show strong adaptability to Mediterranean soils in Spain. Trials highlight good yields, early production and suitability for intensive orchards, improving efficiency, fruit quality and long-term sustainability.
20 May 2025
A study carried out in Moldova from 2010 to 2022 analyzes how rootstocks, canopy shapes, and planting distances affect yield and fruit quality in sweet cherry. Key insights on variety-rootstock combinations and orchard design for better production and fruit standards.
10 Jul 2026
Moldova’s late-season sweet cherries are entering peak sales with rising prices, export-grade quality and fresh opportunities across European markets. Weather delays, regional competition and selective demand are shaping a crucial July for growers and traders alike.
10 Jul 2026
The global cherry market in 2026 is shaped by larger crops, lower prices and sharp regional differences. From Italy to China, weather, quality, production, trade strategies and exports are redefining the balance of the international cherry season in key markets worldwide.
