The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
11 Dec 2024
The most evident symptoms of bacterial canker in sweet cherry are a dark canker, often accompanied by gummosis. Symptoms commonly develop at the base of trees, particularly in younger trees, which are more susceptible to damage caused by machinery, rodents, frost, and irrigation.
16 Apr 2024
"The priority is for Turkey to achieve sustainable growth, leveraging its potential in exports," said Hayrettin Uçak. "Chile, while producing 10% of the world's cherries, exports 30%. Turkey, on the other hand, produces 30% but exports only 10%."
07 Sep 2026
Chancay Port cuts transit to China to 21-23 days, creating new prospects for Peruvian cherries. Peru is focusing on low-chill varieties, Andean growing areas and postharvest technologies to build a competitive position in the expanding global fresh cherry market.
07 Sep 2026
Chilean frozen cherry exports grew 95% in volume between 2024 and 2025. According to Gonzalo Bachelet of Chilealimentos, the sector offers new opportunities to add value to fruit not sold fresh, diversify markets and support investment in the expanding frozen cherry sector.
