Record cherry sales thanks to TikTok: Tasmanian cherries conquer Asia

03 Feb 2025
809

The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.

“The person I work with is a TikTokker,” said Chinese importer Jack Wang.

Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.

Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).

Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.

Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.

For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.

Image 2: Jack Wang shows cherries sold on TikTok in China.  (ABC News: Luke Bowden).

Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.”  Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.

Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”

“They are the best flavor in the world!”

Source: ABC News
Images: ABC News


Cherry Times - All rights reserved

What to read next

Soluble solids and acidity in cherries: the role of controlled atmosphere storage

Post-harvest​

09 Sep 2024

One of the systems tested on a smaller scale is the use of controlled atmosphere (CA) in various combinations, as the decrease in oxygen (O2) and increase in carbon dioxide (CO2) play a key role in the metabolism of the fruit, through the respiratory process.

Soils in cherry orchards: the keys to managing a living, unknown world

Tech management

17 Mar 2025

There is no ideal soil for growing cherry trees, but there are some that are more suitable. Nevertheless, this fruit tree has conquered territories in large parts of Chile. That is why it is increasingly necessary to improve them. There are many strategies.

In evidenza

Reproductive strategies of Prunus cerasus: a weapon for invasion in Patagonian forests

Tech management

30 Jul 2025

The sour cherry (Prunus cerasus) is rapidly spreading in Argentina’s Los Alerces National Park. Its combined sexual and asexual reproduction extends fruiting season and attracts wildlife, increasing its invasive potential and threatening sensitive native species.

Ukrainian late cherry: export potential in Middle Eastern and European markets

Markets

30 Jul 2025

The Ukrainian late cherry positions itself as a competitive product in foreign markets. Harvested in a strategic period, it avoids competition from early varieties and targets Middle Eastern and European markets with quality and optimal volumes for export.

Tag Popolari