The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
20 Nov 2024
Nowadays, there are various technologies and practices used to preserve quality by improving pulp consistency. It has been seen that pre-harvest or at harvest treatments with calcium and silicon extend the shelf life of cherries.
28 Oct 2024
A recent study, based on the use of the MaxEnt model, has enabled Chinese researchers to predict potentially suitable areas for the cultivation of this species in China, identifying key environmental factors that influence its distribution. The MaxEnt model proved effective.
03 Nov 2026
From packing houses in Yakima, Washington, to Asian markets, machine vision analyzes and sorts cherries, reduces waste, and enables refrigerated sea shipping. Here’s how the technology is changing quality standards, prices, and global demand around Chinese Lunar New Year.
03 Nov 2026
Iberian Cherry brings Spain and Portugal together to advance sustainable cherry production. The project combines biodiversity protection, regenerative farming and digital technologies, involving 50 pilot farms in the Jerte Valley and Portugal's Cova da Beira region.
