The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
06 Oct 2025
Issue 155 of Redagrícola explores the future of Chilean cherries with expert interviews, crop management strategies, postharvest techniques, and a strong focus on quality—key factors to stay competitive in global markets and face the upcoming challenges of the industry.
13 Jun 2024
"The harvest of early varieties this season started about two weeks later than usual," says Farrukh Abdulkhalimov of Frutystan. "However, contrary to expectations, the harvest of late varieties started much earlier than usual".
15 Sep 2026
Australian cherry production is forecast to fall 15% in 2026/27, to 17,000 metric tons after a winter with fewer chill hours. Exports are expected at 4,000 MT, while dry conditions and high irrigation costs could add pressure for growers in Victoria and New South Wales.
15 Sep 2026
A three-year survey of 222 orchards in O’Higgins, Chile, validates a rapid Leaf Disc Assay to identify sweet cherry cultivars with lower susceptibility to bacterial canker caused by Pseudomonas syringae, supporting faster and more sustainable breeding decisions today.
