The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
10 Jun 2024
Weigi rootstocks are crossings between GiSelA- and Weiroot-clones. Further trials started in 2004 on 4 different locations in Germany and France. After few years testing and some positive results, decision is taken to propagate them invitro in Italy and start making trees.
07 Nov 2024
Some researchers conducted a systematic review of the existing literature to investigate the impact of environmental factors, insect communities and on-farm management practices on cherry pollination.
28 Aug 2026
In Alicante, pre-harvest 24-BL treatments reduced sweet cherry cracking by up to 50% while improving fruit size, firmness, red color and anthocyanin content. Tests on ‘Sunburst’ and ‘Skeena’ suggest a promising strategy to protect orchards from extreme rainfall events.
28 Aug 2026
In Nishikawa, Yamagata Prefecture, robots, drones and sensors promise to support winter sakura growers. Yet an aging workforce, depopulation and mistrust of technology reveal how uncertain the future of Japanese agriculture remains despite smart farming investments.
