The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
23 Feb 2024
ANA Chile, a leading Chilean company in global fruit variety management, launched this cherry on the Asian market. In 2023, the company sold 2.4 million plants to local producers, extending cultivation to over 2,200 hectares in Chile.
12 Nov 2024
In the 2024/25 season, we are observing much higher fertility than seen from 2018 to 2023, which may lead to an abundant bloom. This is compounded by the fact that the potential size or caliber of the fruit is limited from the outset due to the increased number of flowers on the
12 Jun 2026
The Government of Aragón supports the Cereza de Calatayud y del Aranda PGI, covering around 1,500 hectares and about one hundred agricultural operators. Documents must be ready by 30 July, while the European recognition process could take up to two years for its approval.
12 Jun 2026
Viveros Ebro outlines its 2026 cherry strategy in Ribera d’Ebre, Spain, with Nipama, SPC-108, Royal Apache and SMS-416. High yields, large fruit size, low chill requirements, postharvest quality and full-cycle technical support shape the new season with climate resilience.
