The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.
“The person I work with is a TikTokker,” said Chinese importer Jack Wang.
Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.
Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).
Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.
Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.
For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.
Image 2: Jack Wang shows cherries sold on TikTok in China. (ABC News: Luke Bowden).
Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.” Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.
Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”
“They are the best flavor in the world!”
Source: ABC News
Images: ABC News
05 Jan 2024
The study covers the growing seasons from 2011/12 until 2019/20 for the development of the model and 2020/21-2022/23 for its validation. The M1 model is based on an inverse modelling methodology, M2 and M3, on the other hand, are more physiologically grounded.
25 Apr 2024
‘We are preparing to see cherry growth a little earlier than expected this season,’ says Jon Hillary, Driscoll's cherry product manager. ‘The forecast is for an early start, but it will depend on a sunnier spring.
14 Oct 2026
Chile forecasts 727,000 tonnes of cherries in 2026/27, with around 20% of the crop potentially destined for processing. The record harvest could boost supplies of IQF frozen, sulfited and dried cherries as exporters diversify beyond Chinese market and other destinations.
14 Oct 2026
In Armenia, Naughty Orchards grows early cherries on 80 ha using Italian varieties Carmen, Sweet Gabriel and Sweet Lorenz. Following its first major harvest in 2026, the company targets 2,000 tonnes and export markets across Europe and the Gulf, with its own cold chain.
