Record cherry sales thanks to TikTok: Tasmanian cherries conquer Asia

03 Feb 2025
1514

The TikTokkers live stream the sale of cherries from Tasmania to customers across Asia, enthusiastically offering deals in the same style as old-school television shopping. Buyers can communicate directly with sellers in real-time, ask questions, and receive immediate answers.

“The person I work with is a TikTokker,” said Chinese importer Jack Wang.

Most TikTokkers guarantee the delivery of fresh cherries from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” Wang said.

Image 1: Jack Wang (left) and Matthew Griggs say about 70 tonnes of Tasmanian cherries are harvested and shipped to China each year. (ABC News: Luke Bowden).

Mr. Wang is temporarily working from Tasmania’s Huon Valley, where he oversees the harvest. He can witness the harvesting and packing process and then ensure the fruit is quickly transported to mainland China, where couriers deliver it directly to the customer's door. “We have a very efficient express delivery company in China,” he stated.

Matt Griggs, owner of Lucaston Park Orchards, hosts Mr. Wang at his orchards in the Huon Valley. “We are seeing that these platforms are very effective, and I have been present when these sales were made.

For Lucaston Park Orchards, selling on TikTok is a growing part of their sales.

Image 2: Jack Wang shows cherries sold on TikTok in China.  (ABC News: Luke Bowden).

Mr. Griggs said he can “land the fruit in Guangzhou and get it anywhere in China by the next day, within 12 hours.”  Asian customers are willing to pay a premium for the freshness and the best large, dark red cherries.

Jack Wang does not want to reveal how much his TikTokkers pay for Tasmanian cherries. He says, “The price is good. No other cherry can compete.”

“They are the best flavor in the world!”

Source: ABC News
Images: ABC News


Cherry Times - All rights reserved

What to read next

Decoding Sweet Cherry Adaptation: The Critical Role of Local Testing

Tech management

12 Aug 2025

In South Africa’s Western Cape, sweet cherry success depends on varietal adaptation. An eight-year study across three environments shows how local trials and advanced models guide growers in selecting suitable cultivars, reducing risks, and ensuring yield and fruit quality.

Pre-harvest strategies to reduce the risk of cracking

Quality

19 Aug 2024

In research funded by the Government of Aragon, a relationship was identified between the rate of cracking and the amount of flavonoids present in the epidermis of the underside of the fruit. As the amount of flavonoids increases, the frequency of cracking also increases.

In evidenza

New Picota cherries from Spain: less pit, more quality and stem-free harvest

Breeding

17 Sep 2025

In Spain’s Jerte Valley, new Picota cherry cultivars enhance fruit quality, reduce pit size, and support stem-free harvesting. A recent study identifies four promising genotypes with commercial size, shelf-life resistance, and post-harvest performance in MAP.

Results of Armonigro treatments on cherry and nectarine trees in Aconcagua Valley, Chile

Tech management

17 Sep 2025

Field trials tested Armonigro on Brooks and Santina cherry trees and May Glo nectarines in Chile’s Aconcagua Valley. The treatments aimed to improve yield and fruit size under adverse climatic conditions, including low chill hours and irregular bud development.

Tag Popolari