New varieties are expected to stimulate growth in South Africa's cherry industry, which is still relatively young. The UK is currently the largest importer, but markets in the East are also promising due to high demand. Recent developments have created optimism for future growth, with growers ready to plant new varieties.
A cherry orchard in Western Cape (South Africa)
South Africa's earlier season compared to Chile, along with established trade relationships for apples and pears, provides a strong foundation for cherry exports. Between 2021 and 2023, exports more than doubled. This year, a crop increase of 15-25% is expected if conditions remain favorable.
Last year, 2,000 tonnes were produced, with 45% exported, primarily to the UK. Growing markets in the Middle East and Asia, including Malaysia, Hong Kong, and now Vietnam, are also being targeted. The South African season, mainly in December and January, benefits from lower competition in shipping compared to other fruit seasons.
Read full article: Fruitnet
02 Aug 2024
Sebastián Rodríguez, commercial director of Verfrut, indicated: 'We plan to export 85 per cent of the total to China and 15 per cent to other markets. This is an increase in terms of volume, we should reach 3.5 million boxes compared to 2.2 million this year'.
14 Mar 2024
EPS boxes (or their more sustainable alternatives, CELOOPS® and NEOPS®) are already widely used by manufacturers for sales and transport and are already in line with the environmental requirements of European legislation, which will require fully recyclable packaging.
18 May 2026
Vignola PGI cherries begin the 2026 season with estimates of up to 50,000 quintals. Premium quality, rain protection systems and a new marketing campaign strengthen the brand’s positioning across mass retailers, specialist shops and Italian consumers until early July in Italy.
18 May 2026
El Ciruelo strengthens its cherry strategy with own production, focusing on suitable areas such as Cancarix, precise agronomic management and varieties suited to a short market window, where climate, quality, seasonality and consumer value are decisive.
