Turkish exporter Alanar focuses marketing on own production
14 Mar 2025
The decision was motivated by the desire to have more control over product quality and to reduce financial risks. "We will no longer buy fruit as in the past," said Gökyigit.
New varieties are expected to stimulate growth in South Africa's cherry industry, which is still relatively young. The UK is currently the largest importer, but markets in the East are also promising due to high demand. Recent developments have created optimism for future growth, with growers ready to plant new varieties.
A cherry orchard in Western Cape (South Africa)
South Africa's earlier season compared to Chile, along with established trade relationships for apples and pears, provides a strong foundation for cherry exports. Between 2021 and 2023, exports more than doubled. This year, a crop increase of 15-25% is expected if conditions remain favorable.
Last year, 2,000 tonnes were produced, with 45% exported, primarily to the UK. Growing markets in the Middle East and Asia, including Malaysia, Hong Kong, and now Vietnam, are also being targeted. The South African season, mainly in December and January, benefits from lower competition in shipping compared to other fruit seasons.
Read full article: Fruitnet
