The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3542

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Cherry standards reform stalled in US: uncertainty grows for growers

Quality

28 Jul 2025

The Washington Cherry Marketing Committee proposes updates to cherry sizing and packaging standards, but USDA approval is stalled. Political pressure and regulatory gridlock hinder innovation, crop insurance protection, and the competitiveness of the cherry sector.

How Montmorency tart cherries are transforming healthy and functional food trends

Health

03 Jul 2025

Montmorency tart cherries, grown in North America, are transforming the food market with their sour flavor, functional health benefits and culinary versatility. Ideal for healthy snacks, clean-label beverages and plant-based recipes that consumers increasingly demand.

In evidenza

The challenge of ‘lizard skin’ in cherries: can melatonin protect the quality of the fruit?

Post-harvest​

22 Sep 2026

A Chilean study on Lapins and Regina cherries tests melatonin before and after harvest: greener stems and delayed ripening, but no improvement in firmness and a higher incidence of orange peel disorder, limiting its technical and commercial use for long-distance shipping.

Bacterial canker doesn’t take a break in the autumn

Crop protection

22 Sep 2026

Bacterial canker in sweet cherry, caused by Pseudomonas syringae, is becoming more frequent in Washington. Learn the key symptoms, susceptible cultivars, predisposing conditions and management practices that can help reduce infection, tree decline and orchard losses.

Tag Popolari