A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
15 Jul 2026
In Haji Omeran, Kurdistan, the cherry harvest is growing thanks to favorable weather, mountain soils and modern techniques. Higher output, firm prices and new investment are strengthening local horticulture and opening fresh opportunities for regional growers today.
15 Dec 2023
Lorena Pinto, Product Manager of A.N.A. Chile Cherries, emphasised that the collaboration with the University is a scenario to present a wide range of fruit varieties that are now experiencing an unusual season due to climatic problems.
26 Oct 2026
Godolesh, near Elbasan in Albania, is a distinctive cherry-growing area. Its native variety, annual output of around 700 tonnes and sustainable practices support ambitions to reach European markets, from Italy to Germany, building on quality, origin and tradition.
23 Oct 2026
Spring rains in Chile have split early cherries in the north, while damage in O’Higgins, which accounts for over 80% of production, remains marginal so far. Growers are monitoring fungal disease, saturated soils and potential impacts on Chile’s 2026/27 cherry crop.
