A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
02 Sep 2025
A two-year study in Iași, Romania, evaluated the phenological, physiological, and productive responses of three cherry cultivars to climate stress. Results provide key insights for varietal selection and orchard management under water scarcity and global climate change.
14 Jun 2024
"This funding will go to over 60 partner organisations that will help create demand for US agricultural and food exports in high-potential markets around the world," said Agriculture Secretary Tom Vilsack.
19 Jun 2026
PGPR applied to Gisela 6 rootstock improve rhizosphere fertility, nutrition and root development in sweet cherry. Co-inoculation with Pantoea ananatis D1-28 and Bacillus aryabhattai LAD emerges as a sustainable strategy for efficient roots and more vigorous plants.
19 Jun 2026
Early cherries in California offer strong market potential for growers, but success depends on adapted genetics, protected agriculture and climate risk management to secure fruit quality, consistency and profitability in the San Joaquin Valley, even in unstable seasons.
