A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
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“We got off to a great start in June and our early fruit was of excellent quality and helped drive promotions that led to consistent purchasing (through July and early August)", said B.J. Thurlby, president of Northwest Cherry Growers, in his recap of the 2024 season.
26 Jun 2025
A US District Court has reinstated the Staccato Cherry patent, reigniting the legal conflict between Canada and the USA. This development raises crucial issues about plant variety protection, breeder rights, and the future of agricultural intellectual property.
29 Jul 2026
UPA-UCE and Asaja urge the Extremadura government to launch an emergency plan for cherry growers in northern Cáceres after storms caused losses above €20 million, destroyed harvests, cut farm income below production costs and exposed major gaps in crop insurance today.
29 Jul 2026
In the United Kingdom, BeeSAM2 combines artificial intelligence and computer vision to detect bee visits to cherry blossoms with high accuracy, reducing manual analysis while improving research into pollination, fruit set, crop stability and orchard productivity.
