The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3634

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

New opportunities for improving fruit firmness through the genome sequencing of Chinese cherry

Breeding

10 Oct 2024

By comparing the Chinese cherry genome with those of other Prunus species it was observed that the two species diverged around 18.34 million years ago. However, Prunus pseudocerasus has much softer fruits compared to sweet cherry.

Chilean cherries, 2025/26 season at a crossroads: quality over quantity

Markets

02 Jul 2025

Chile's 2025/26 cherry season begins amid major challenges: oversupply, logistics breakdowns, and price drops. The industry now focuses on quality, sustainability, alternative markets, and stronger coordination to reduce risks and sustain global leadership.

In evidenza

Albanian home-grown cherries are targeting high-end European markets

Specialties

26 Oct 2026

Godolesh, near Elbasan in Albania, is a distinctive cherry-growing area. Its native variety, annual output of around 700 tonnes and sustainable practices support ambitions to reach European markets, from Italy to Germany, building on quality, origin and tradition.

Frequent rainfall is putting Chilean cherry production and the cherry market at risk

Production

23 Oct 2026

Spring rains in Chile have split early cherries in the north, while damage in O’Higgins, which accounts for over 80% of production, remains marginal so far. Growers are monitoring fungal disease, saturated soils and potential impacts on Chile’s 2026/27 cherry crop.

Tag Popolari