A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
23 Jun 2026
The study on 0900 Ziraat sweet cherries shows that calcium chloride, glycine betaine and chitosan can reduce fruit cracking to 1.6%, while improving resistance, nutritional quality, antioxidant activity and pre-harvest fruit stability under orchard conditions in trials.
10 Apr 2024
Burro units are fully electrified, allowing to greatly enhance sustainable footprint in operations, with estimated reduction in carbon emissions of up to 80,000kg’s of C02e annually, and 70% reduction in running costs per 40-hectares block of cherries.
06 Aug 2026
Trunkguard, the biological inoculant developed by INIA, targets wood-decay fungi in cherry, apple, blueberry and European hazelnut while activating natural plant defenses. Greenhouse trials had promising results, particularly in cherry plants under controlled conditions.
06 Aug 2026
A Tasmanian field trial is examining how rain covers affect orchard microclimate, light and cherry quality, helping growers manage hotter, drier summers, extreme rainfall and fruit cracking while protecting yields, premium production and the fruit’s commercial value now.
