A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
09 May 2023
The genetic improvement programme on the cherry tree at the Julius Kühn-Institut (JKI) has an almost century-long tradition. Since 2001, the project has been in the hands of M. Schuster at the JKI in Pillnitz.
17 Jun 2025
Calatayud and Aranda cherries gain technical support from the Zaragoza Provincial Council for PGI recognition. A key step in a journey started in 2018, backed by local institutions, growers, and the Aragonese Government to promote this outstanding fruit.
30 Jun 2026
At CherryTech 2026, Jordi Casas reviews the Chilean cherry season: lower production, uneven quality, weaker prices and new challenges for Chile, China and global markets. Profitability, varieties and coordinated strategy are now crucial for the industry's future path.
30 Jun 2026
China’s market for Chilean cherries is changing as shoppers prioritize flavor, firmness and food safety over gift purchases. Record exports, tighter standards and wider diversification define the next stage for Chile’s cherry industry after CherryTech 2026 in China.
