A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
06 Sep 2023
A phosphorus deficiency has been found to have a positive impact on antioxidant activity and phenol composition. At the same time, however, it leads to an increase in the activity of respiration rates, resulting in a decrease in conservation potential.
12 Mar 2025
A promising approach for the control of SWD (Drosophila suzukii) is the control by means of mass traps, which contain a killing agent and use specific attractants to selectively reduce the population of the target pest.
16 Jun 2026
Cooperation between Belarus and VNIISPK strengthens genetic improvement in apple, cherry and currant, selecting productive, disease-resistant varieties adapted to local conditions and supporting a more innovative, resilient and competitive fruit industry across Eastern Europe.
16 Jun 2026
The 2026 sweet cherry season in Italy’s Euganean Hills reflects unstable weather, strong yields and direct sales. In Vò, Laura Ambrosi explains how quality, fruit size up to 30 mm, trust and territorial identity create value for growers, tourists and consumers in Veneto.
