A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
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"It promises to be a very good campaign," says Michele Laporta, president of Op Agritalia. "This year the season is starting much earlier, mainly due to the favourable weather. In any case, it will all depend on the weather in the coming days".
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After a difficult season, Chile aims to relaunch its cherries in China through higher quality, reputation management and new commercial strategies. The industry is also looking to India and the United States, while rebuilding consumer trust remains the main priority.
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Peru is assessing the potential for cherry production in high-altitude Andean areas, where climate, low-chill varieties and improved logistics could support the first commercial harvests and pave the way for future exports to high-value Asian markets such as China.
