A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
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The German LFP selections, including the promising varieties KIR VULCANO®, KIR LAMOUR® and KIR ROSSO® have a harvest period between Regina and up to 2 weeks after staccato. They have already established themselves in Chile and will bear their first fruit in the 2024/25 season.
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At the conference in Montecchia di Crosara in the province of Verona (IT), an attentive audience of more than 200 local cherry producers had the opportunity to listen to four presentations that outlined the main challenges affecting the choices of farmers and cherry producers.
07 Nov 2025
ValenteProtect© systems provide protection from rain, hail and insects, helping cherry growers secure abundant, healthy and market-ready harvests. Rain, Multishield and Insect Net systems ensure complete seasonal protection for top-quality yields.
07 Nov 2025
In 2024/25, Hort Innovation drove a full-scale strategy to promote Australian cherries: targeted social campaigns, retail training, and Asian export promotions led to an 11.8% sales boost in stores and a 46% export growth in Vietnam, strengthening the entire supply chain.
