A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
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A launch event to celebrate the official start of the Tasmanian cherries season was held on January 8 in Taipei. The event brought together the Tasmanian cherry industry, Fruit Growers Tasmania, Cherry Growers Australia, and Austrade, along with Taiwanese importers and buyers.
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A study carried out in southern Bulgaria monitored phytophagous insects in cherry orchards and confirmed the presence of Rhagoletis cerasi. Drosophila suzukii was not detected, highlighting the value of early monitoring for targeted, sustainable cherry crop protection.
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Australia closed a strong 2025-26 cherry season, with exports reaching 4,950 tonnes, up 13% in volume and 22% in value. Tasmania and Victoria led shipments, while China, Hong Kong, Vietnam, Taiwan and Singapore absorbed about 80% of total Australian cherry exports.
