A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
24 May 2024
Water availability influences cherry tree growth, yield and quality. The application of biostimulants results in the activation/regulation of metabolic pathways that influence processes that can improve production in both quantity and quality.
15 Sep 2025
Flowering, pollination and fruit set are key stages for cherry yield and quality. By applying ethylene inhibitors, cytokinins, pollinator attractants, fungicides and vigor control, growers can improve fruit set, size, firmness and orchard health, ensuring better market results.
26 Feb 2026
From 3D LiDAR flower quantification to price elasticity and retail margins in Washington, California and Canada, this analysis explores how pollinators, seasonal supply constraints and in-store strategies shape cherry volumes, pricing dynamics and long-term market value.
26 Feb 2026
In Chile, integrating biodiversity and natural habitats into apple and cherry orchards increases fruit set, size and long-term stability. Research by PUCV shows that native vegetation and wild pollinators improve yield and quality without expanding cultivated land.
