The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3521

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

The sterile insect technique for integrated control of Drosophila suzukii in cherry trees

Crop protection

17 Feb 2026

In Chile, the Sterile Insect Technique (SIT) moves into the pilot phase to control Drosophila suzukii in cherries. Led by the Fruit Development Foundation, the project aims to reduce pests, limit pesticide use and support exports with a sustainable and targeted approach.

Melinda and Vip join forces for mountain cherries: historic deal starts in 2026

Production

11 Nov 2025

Melinda and Vip sign a supply chain deal to enhance mountain cherries starting in 2026. The alliance between Val di Non and Val Venosta aims to combine quality, volume, and market strategy to meet growing demand for high-altitude cherries with unique taste and identity.

In evidenza

Significant investment to revive the cultivation of Croatian marasca cherries

Specialties

16 Sep 2026

Zadar County is preparing a €250,000 programme to expand Marasca cherry orchards in Dalmatia, supporting new plantings, irrigation and soil preparation, with funding distributed through towns and municipalities between 2027 and 2029 to support local growers in Dalmatia.

Wild cherry tree rings tell the story of climate

Tech management

16 Sep 2026

A study in Western Poland examines how wild cherry (Prunus avium) responds to temperature and rainfall. Tree-ring growth highlights the species’ potential for dendrochronology, dendroclimatology and climate research, while showing marked differences among local sites.

Tag Popolari