A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
26 Feb 2024
Up to the sixth week, 82,452,392 five-kilo cases of cherries were exported in the 2023/2024 season, and although this figure is lower than the 83,220,842 cases exported in the 2022/2023 season, the figures are predictable after a difficult year for producers.
22 May 2026
Cherry orchard covers in Chile no longer protect only against rain: they now regulate microclimate, reduce cracking, improve export quality and fruit condition, supporting more stable economic returns in modern orchards exposed to growing climate risk and market pressure.
18 Sep 2026
Canada and the US settle the dispute over Staccato® cherries. Monson Fruit Company will pay past and future royalties, stop propagating new Staccato® trees through 2029 and refrain from exporting fruit outside the US through 2032, ending a six-year long legal battle.
18 Sep 2026
Centro Fruticultura Sur will host a seminar in Chillán, Chile, on protected fruit cultivation, featuring two new publications on covered cherry production and European hazelnut physiology and management, with tools to address climate variability in modern orchards.
