The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
2508

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Uzbekistan opens cherry season with strong global demand

Markets

14 May 2025

Uzbekistan has launched its 2025 cherry exports from the Fergana region, with shipments starting in April. Strong global demand drives prices between $3.20–$4.20/kg for 20–26 mm cherries. The early Bahor variety leads the first phase.

INIA and Ñuble: new post-harvest standards for high quality cherries

Post-harvest​

11 Nov 2024

The project, promoted by the Ñuble Producers Association and funded by the Regional Government, has allowed researchers at INIA to study the quality of cherries and identify elements that enable the main export varieties to withstand travel to China.

In evidenza

South African cherry exports grow: UK leads, China set to open in 2026

Production

05 Dec 2025

South Africa’s cherry exports are growing fast: in 2024 over 800 hectares were in production. 60% go to the UK, followed by the EU and Middle East. China is the next frontier for 2026, with cold treatment protocols under evaluation to meet phytosanitary rules.

Bloom Fresh cherries: early and blush varieties from Chile to China and USA

Varieties

05 Dec 2025

Bloom Fresh cherries are transforming the global fruit market with new early and blush varieties. Grown in Chile, Spain, South Africa and France, premium selections like Cheery Glow and Cheery Treat meet rising demand from Asia, China and the United States.

Tag Popolari