A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
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The technical seminar held in Chile brought together experts and growers to discuss post-harvest management strategies for cherry trees and to learn about innovations in high-tech fertilisers for crop optimisation.
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Extremadura is raising agricultural insurance subsidies in 2026: general support rises from 40% to 45%, while help for cherry growers increases from 60% to 75%. The new rates apply from 1 January, with refunds for eligible policies already taken out earlier in the year.
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Chile’s processed fruit and vegetable exports rose 7% in January-August 2026, totalling US$2.271 billion. Frozen products led growth, with raspberry export value up 63% and cherries up 51%, supported by higher volumes and prices and a broader international market reach.
