The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3159

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Steep Leader: a plant system to meet climate and market challenges

Planting systems

10 Feb 2025

Omeg found that management involves fewer passes, no tying and no limb selection during the growing season. He also noted that it is more tolerant to heat and rain after comparing blocks placed side by side in different climates.

Sweet cherry pollinators: insect behaviour determines pollination efficiency

Tech management

28 May 2026

In conventional sweet cherry orchards in Central Chile, honeybees, bumblebees and other insects differ in their ability to support pollination. The study highlights stigma contact, flower movement and pollinator biodiversity as key factors for more stable and resilient yields.

In evidenza

Operation Cherry 30%: the plan to reduce dependence on China

Markets

04 Jun 2026

Chile’s cherry sector must reduce its dependence on China and shift 30% of exports toward new markets. Agronomy, varieties, quality, packaging and commercial strategy are becoming decisive to protect value, competitiveness and the long-term future of the industry.

Functional plasticity and growth in sweet cherry and oak: the key role of site conditions in climate adaptation

Retail

04 Jun 2026

Study on sweet cherry and pedunculate oak in Austria and Croatia shows how growth, SLA and phenology depend on site, soil and local climate. Phenotypic plasticity and individual variation reveal key pathways for adaptation and resilience of European forests to climate change.

Tag Popolari