The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
2987

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

New metabolic evidence on scion–rootstock interaction in sweet cherry: a study on Prunus mahaleb

Rootstocks

26 Mar 2026

A study in Puglia explores how grafting affects Prunus mahaleb metabolism, revealing differences in sugars, acids, and bioactive compounds between grafted and ungrafted plants, with key implications for fruit quality, nutraceutical value, and rootstock use.

Sensory technologies and genetic variability: a new perspective on sweet cherry fruit quality

Quality

25 Mar 2026

A study from China introduces advanced tools like e-nose and e-tongue to assess sweet cherry quality. The approach reveals genetic variability, sensory profiles, and new strategies for breeding, post-harvest optimization, and market segmentation.

In evidenza

Mercadona’s cherries: the Spanish company is investing heavily in domestic produce

Markets

02 Apr 2026

Mercadona strengthens its 2026 cherry campaign with over 6,000 tonnes of Spanish fruit, doubling volumes. A strategy focused on short supply chains, national growers and price stability, supporting key cherry-producing regions across Spain during the season market growth.

G462S: the key mutation driving resistance in Alternaria alternata

Crop protection

02 Apr 2026

A China-based study investigates DMI fungicide resistance in Alternaria alternata affecting sweet cherry. The G462S mutation and AaCYP51 gene overexpression explain reduced treatment efficacy and highlight new strategies for resistance management in agriculture.

Tag Popolari