The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
2506

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Cherry tree pollination: rules, S-alleles and compatible varieties from Germany and Spain

Tech management

10 Apr 2025

Learn how to ensure proper cherry tree pollination by understanding S-alleles, genetic compatibility, and using the interactive atlas developed in Germany and Spain. A complete guide for growers and professionals in sweet cherry cultivation.

Evapotranspiration and water requirements in sweet cherries in California

Tech management

03 Oct 2024

Many growers rely on pressure bomb measurements or crop coefficients provided by local UCCE offices to determine their crops' irrigation needs. New technologies for modeling or remote sensing of evapotranspiration estimates are emerging to help manage irrigation.

In evidenza

South African cherry exports grow: UK leads, China set to open in 2026

Production

05 Dec 2025

South Africa’s cherry exports are growing fast: in 2024 over 800 hectares were in production. 60% go to the UK, followed by the EU and Middle East. China is the next frontier for 2026, with cold treatment protocols under evaluation to meet phytosanitary rules.

Bloom Fresh cherries: early and blush varieties from Chile to China and USA

Varieties

05 Dec 2025

Bloom Fresh cherries are transforming the global fruit market with new early and blush varieties. Grown in Chile, Spain, South Africa and France, premium selections like Cheery Glow and Cheery Treat meet rising demand from Asia, China and the United States.

Tag Popolari