A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
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Several conclusions can be drawn: of great importance is the efficiency of orchard management, the impact of which on total emissions is still significant. In the distribution phase, low-impact transport systems, such as those by sea, should undoubtedly be favoured.
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From Carlo Petrini to the Slow Food Presidia, the future of cherry growing depends on biodiversity. Vignola Moretta Cherry shows an agricultural model that resists global standardization, linking Europe, Turkey and resilient local territories against intensive monocultures.
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Rivoira Group launches Skylar Rae, a premium bicolor cherry without stems, bringing the CherryBerry concept to Italy and Europe. Designed as a crunchy, ready-to-eat natural snack, it debuts commercially in June 2026 across Italy, Germany and selected overseas markets as well.
