The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
1582

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

South African cherries are ready to grow again

Markets

28 Oct 2024

'South Africa has an earlier season than Chile, and the long-standing relationships with the trade established through the marketing of our apples and pears give us an excellent entry point,' said Calla du Toit of Tru-Cape Fruit Marketing.

Increasing post-harvest quality and freshness with absorbent pads

Press review

21 Feb 2024

Karl Heggarty, Sirane Group's Global Sales Director, points out that the effectiveness can be seen as soon as freshly washed cherries come into contact with the Pads, significantly reducing the formation of mould and minimising waste during transport.

In evidenza

Cherries worldwide: Turkey, Chile and USA lead global production and exports

Markets

04 Jul 2025

Turkey is now the world's leading cherry producer, followed by Chile and the USA. Based on FAO data, historical trends and projections to 2028, this article offers a full overview of the global cherry market, key exporting nations and the strategies of major producing countries.

CherryTech 2025: the largest technical showcase of the cherry industry

Events

04 Jul 2025

CherryTech 2025 brought together more than 1,600 professionals in Chile to explore the future of cherry production. With masterclasses, expert forums, and cutting-edge research, the event highlighted the importance of innovation, pruning techniques, and sustainable practices.

Tag Popolari