The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3303

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

The “invisible hand” shakes up the Chilean cherry market

Markets

30 Jun 2026

The 2025-2026 Chilean cherry season marks a turning point for the industry: the market is penalizing low-quality fruit, small sizes and less competitive growers, while rewarding efficiency, stronger varieties and high standards in exports to China.

Japan: early flowering due to climate change, historical chronicles also report it

Tech management

04 Sep 2024

The city’s sakura records date back more than 1,200 years, the longest annual phenological record, or study of biological cycles, on Earth. The research on early blooms in Kyoto “has been identified and attributed to human-caused climate change,” says Gonzalez.

In evidenza

The future of cherries in Puglia? Extending the season with late-ripening varieties

Varieties

08 Jul 2026

Apulian Ferrovia cherries close out a high-quality season, supported by Italy’s domestic market and slowed by Greece and Turkey. Late varieties such as Staccato open new prospects to extend harvests, sales, and profitability for Italian cherries beyond mid-July in Puglia.

Pre-harvest determinants in cherry production for the fresh market – Part 1: environment, genetic factors and production physiology

Tech management

07 Jul 2026

Dormancy, winter chill, cultivar and rootstock choice, pollination and climate-risk management shape sweet cherry yield and quality in Spain, from the Jerte Valley to Zaragoza, across high-value fresh-market orchards facing frost, heat, rain, cracking and yield risk.

Tag Popolari