The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3473

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Effects of cold-hot interaction patterns on cherry trees phenology

Tech management

25 Oct 2024

As a result of projected climate changes, several areas in the world have experienced colder winters than usual. This has sparked interest in applying models based on the concept of cold/heat interaction to explain the effect of these changes.

Late mountain cherries, Melinda and Vip relaunch Trentino fruit farming

Production

08 Jan 2026

Melinda and Vip join forces to relaunch late-season mountain cherries in Trentino. A new alliance to enhance local production with a single brand, focusing on quality, sustainability and a response to the climatic and production crisis in the cherry industry.

In evidenza

Reducing cracking and improving sweet cherry quality: the potential of 24-epibrassinolide

Tech management

28 Aug 2026

In Alicante, pre-harvest 24-BL treatments reduced sweet cherry cracking by up to 50% while improving fruit size, firmness, red color and anthocyanin content. Tests on ‘Sunburst’ and ‘Skeena’ suggest a promising strategy to protect orchards from extreme rainfall events.

Robots will help elderly Japanese farmers to grow cherries

Tech management

28 Aug 2026

In Nishikawa, Yamagata Prefecture, robots, drones and sensors promise to support winter sakura growers. Yet an aging workforce, depopulation and mistrust of technology reveal how uncertain the future of Japanese agriculture remains despite smart farming investments.

Tag Popolari