A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.
This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.
The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.
Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.
Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.
15 Jan 2025
The cherry, considered a gift among family and friends as a good omen for prosperity and health, is being sold for up to 50 per cent less than last season's prices, and there have been price drops even in the most sought-after varieties.
27 May 2025
A study by the Universities of Zadar and Zagreb explores the effects of Azospirillum brasilense on cherry trees cv. Lapins grafted on various rootstocks. Results show improvements in growth, foliar nutrients, and soil conductivity under nursery production conditions.
03 Jul 2026
Research in Moldova on sweet cherry shows Thin spindle improves yield, fruit quality and canopy management in high-density orchards on Gisela 6, while Improved thin spindle boosts large premium fruit, uniformity and commercial value for modern intensive cherry production.
03 Jul 2026
Chilean cherries 2025/26 face a more saturated China market, flat FOB prices and rising pressure on quality, timing and destinations. Diversification toward the United States and other markets is becoming crucial to protect Chile’s profitability and fruit exports now.
