The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3366

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Brassinolide protects “Tieton” cherries from cold damage during storage in China

Post-harvest​

26 Jun 2025

A study from Yantai, China shows that brassinolide application improves the storage of “Tieton” cherries, significantly reducing cold damage, weight loss, and degradation of visual and nutritional quality of the fruits during prolonged cold storage conditions.

Tart cherry products: added sugar is unhealthy according to FDA

Processed

25 Sep 2024

National producers of tart cherries and cranberries are reacting against a revision proposal by the U.S. Food and Drug Administration, which introduces radical changes in the classification of certain foods, including these nutrient-rich fruits.

In evidenza

Chile aims to optimise its logistics and expand access for its cherries to new Asian markets

Markets

23 Jul 2026

Chile is preparing a mission to China, Vietnam and Indonesia to streamline fruit exports, reduce phytosanitary barriers and improve logistics. Fresh cherries, cold treatments, fruit fly rules and new market openings across key Asian destinations will now lead the agenda.

New premium varieties are paving the way for India’s cherry export ambitions

Varieties

23 Jul 2026

New cherry genetics are strengthening India’s export ambitions. In Kashmir, premium varieties, high-density orchards and postharvest investments are opening new opportunities in global markets and supporting the growth of the country’s cherry industry in export markets.

Tag Popolari