The 100,000 yen cherry: Yamagata Benio stuns at Tokyo auction

26 Jun 2024
3439

A single cherry of the Yamagata Benio variety, cultivated in the Yamagata prefecture in Japan, was sold at auction for 100,000 yen, equivalent to about 600 euros. The news was announced by local authorities, who specified that the fruit auctioned at the Ota market in Tokyo belongs to a new type of cherries, known for their impressive size and high quality.

This cherry, of category 5L, has a diameter between 34 and 37 millimeters and was presented in a refined box made of Paulownia wood, a precious material used for musical instruments and luxury finishes.

The grower responsible for this 100,000 yen cherry is Yoshimi Kanehira, a 76-year-old farmer from the city of Tendo, who was already the winner of the competition for the largest fruit in the prefecture last year.

Benio cherries, although having a sugar content comparable to that of other premium varieties, are distinguished by a lower acidity and firmer flesh, which extends their shelf life.

Additionally, the cherry trees are cultivated in a particular way, growing the trees in a Y shape to optimize sunlight exposure. The soil is enriched with natural fertilizers, including Moringa extract, known for its richness in essential nutrients and drought resistance, and Tamogi mushrooms, appreciated for their antioxidant properties and use in cosmetics.

Source: ANSA
Image: MOMO Bud


Cherry Times - All rights reserved

What to read next

Somercotes (Tasmania) cherries ready for a promising season

Production

04 Nov 2024

The Somercotes farm was founded in 1823 and currently produces around 20 varieties of cherries on 50 hectares, With the Tasmanian cherry harvest season now imminent, the Somercotes team is very excited about this year's prospects.

New Picota cherries from Spain: less pit, more quality and stem-free harvest

Breeding

17 Sep 2025

In Spain’s Jerte Valley, new Picota cherry cultivars enhance fruit quality, reduce pit size, and support stem-free harvesting. A recent study identifies four promising genotypes with commercial size, shelf-life resistance, and post-harvest performance in MAP.

In evidenza

Climate change and cherry blossom: how warmer winters are altering phenology

Tech management

19 Aug 2026

A 44-year INRAE study shows how climate change is reshaping chilling, forcing and sweet cherry flowering in southwestern France, increasing frost risk and challenging phenology models while guiding breeding strategies for stable yields under future climate conditions.

Record rise in exports of cherries and sour cherries from Turkey

Markets

19 Aug 2026

Turkey’s cherry and sour cherry exports surged in the first six months of the year to $101.72 million, up 333% year on year. BAİB accounted for about 40% of shipments, while strong production supported exports to Europe, Russia, Asia and other key international markets.

Tag Popolari