The new IVU varieties
23 May 2023
Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.

During dormancy and leaf fall there are some points to consider that are very important for the productivity of the orchards. Productivity that begins with a correct entry into “Recess or Dormancy” of the plants. Stage that is key and relevant to achieve full productive potential.
Like other years, we have had a very hot summer, so the plants tend to continue vegetating and metabolically active, which is very negative due to the effect of the accumulation of reserves and a difficult entry into the recess of the trees. Considering the above, we must prepare and bring our gardens to an entry into the recess as normal as possible. Our trees must arrive by May 1st, with 50% yellow or fallen leaves. Once this is done, the plants are receptive to perceiving and accumulating cold...
We are excited to announce the second episode of our new column "The expert reports", a series of exclusive articles curated by Patricio Morales, a renowned Chilean consultant and internationally recognized agronomist.
These in-depth articles will be available only to our most loyal readers. Want access? Sign up for our free Cherry Times newsletter! This is the only way to receive each new article from this column directly in your inbox and stay updated with high-quality advice and analysis. Don't miss this unique opportunity!
Sign up for the Cherry Times Newsletter for free!
23 May 2023
Alejandro Navarro Diaz, general manager of IVU - International Varieties Unlimited LLCA presented the new cherry varieties marketed under the MEDA® brand at Macfrut 2023.
08 Jan 2025
The surface pitting damage is caused by mechanical damage before and after harvest. The defect only manifests itself after 7-10 days of cold storage, after packing and inspection of the fruit, and has substantial economic implications.
04 Feb 2026
Argentina’s cherry market faces a double blow: cheap bulk imports from Chile and extreme weather damage in Patagonia. Export volumes plummet, key markets shift, and the CAPCI association calls for urgent measures to protect the Argentinian cherry sector.
04 Feb 2026
A recent study in China highlights the effectiveness of Ginkgo biloba leaf extract in protecting sweet cherries from Penicillium expansum. The treatment reduces decay, enhances the fruit’s defense system and preserves its commercial quality after harvest.