USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.
Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.
Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.
"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.
"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."
Read the full article: Farm Progress
Image: AgMRC
29 Oct 2025
Mendoza has imported 25,000 certified cherry rootstocks from Chile for the first time. This virus-free plant material will improve fruit quality, boost long-term yields, and attract investments to expand cherry orchards across the Argentine region.
13 Oct 2025
Full analysis of Chile's 2025/26 cherry campaign: record production, cold chain logistics, postharvest quality, climate and market risks, China’s dominance, emerging markets and strategic recommendations to ensure quality, profitability and competitiveness.
10 Nov 2025
At Asia Fruit Logistica, StePacPPC revealed how its patented Xflow technology is reshaping Chilean cherry exports to China through automated, modified atmosphere packaging that reduces labor and material use, preserves freshness and enhances food safety across the supply chain.
10 Nov 2025
The 2025/26 cherry harvest begins in South Africa’s Western Cape with new varieties and a 16% rise in production. Exports to Europe, the UK and China benefit from earlier harvests, larger fruit sizes and improved cold chain handling for premium quality.
