USDA allocates $300 million to improve global demand for US agriculture

14 Jun 2024
1261

USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.

Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.

Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.

"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.

"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."

Read the full article: Farm Progress
Image: AgMRC


Cherry Times - All rights reserved

What to read next

Online the program and registration for the 10th Berry Technical Day of the Mach Foundation

Events

12 Mar 2024

E. Mach Foundation organises the 10th technical day on small fruits with the latest updates on Drosophila suzukii, strawberry and blueberry cultivation. The event can be attended in person or via live streaming: registration is now open online.

The expert informs: fertilisation and irrigation of the cherry tree. Strategies for soil, roots and fruit quality

Tech management

17 Oct 2025

Technical guide to optimize cherry yield through precise irrigation, fertilization, and soil structure management. Strategies to enhance root activity, prevent compaction, and ensure high-quality, consistent fruit production season after season with sustainable practices.

In evidenza

Green Pack invests in technology and quality to protect Chilean cherries' reputation

Quality

02 Dec 2025

Green Pack Services, a Chilean cherry packing company, has upgraded its lines using advanced Italian tech. Focused on quality, cold chain efficiency, safety and automation, it aims to improve fruit condition and protect Chile’s reputation in international cherry markets.

Chilean cherries arrive in Rotterdam: first ocean shipment in week 45

Markets

02 Dec 2025

For the first time, Chilean cherries harvested in week 45 will be shipped to Europe by sea. CMR Group and C&L lead this early-season strategy, with arrival expected in Rotterdam on December 9. A game-changer for the European off-season fresh fruit market.

Tag Popolari