USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.
Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.
Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.
"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.
"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."
Read the full article: Farm Progress
Image: AgMRC
23 May 2025
While Vignola's cherry production is stable, the European market faces severe shortages. The IGP Consortium halts discounts as availability drops and prices surge. Quality, consistency, and brand reputation remain the pillars of this renowned Italian fruit-growing area.
22 Feb 2024
Southern Fruits International's Beyond brand cherries will continue to be available for online purchase throughout the season,' says Sharon Kirk, the company's founder and marketing manager, 'through online sales of 1 kg, 2 kg and 5 kg boxes.
01 Jun 2026
Lizard skin in cherries affects fruit appearance during cold storage and export transit. The Chilean study compares varieties, ripening stages and postharvest behavior, identifying the cultivars most exposed to damage, the most tolerant ones and key risks for local exports.
01 Jun 2026
Agrintesa and Gruppo Alegra strengthen the cherry supply chain between Vignola PGI and Romagna: over 400 hectares, protected orchards, technical innovation and post-harvest management to enhance premium quality, continuity and the work of Italian grower members across Italy.
