USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.
Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.
Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.
"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.
"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."
Read the full article: Farm Progress
Image: AgMRC
29 Jul 2025
At the International Cherry Symposium in Washington, Chilean researcher Marlene Ayala presented cutting-edge findings on plastic covers and foliar calcium uptake in cherry trees, highlighting Chile’s role as a global leader in applied research and cherry innovation.
16 Oct 2024
Riverking stated to Asiafruit that 80 boxes of Río King cherries landed at Shanghai Pudong Airport on October 12 and were transferred to the Shanghai Huizhan market on October 14. The delivery included a range of extra-large and jumbo cherries of the Cheery Crunch variety.
17 Apr 2026
A study on sweet cherry grown in Northern Greece examines transcription factors PaWRKY57 and PaNAC29, highlighting their key role in fruit growth, color development and in the molecular mechanisms regulating ripening in non-climacteric fruit species.
17 Apr 2026
CEAF research shows that rootstock and variety combinations influence drought tolerance in cherry trees in Chile, where rainfall is sharply declining. The study highlights strategies to improve water use efficiency and irrigation management in extreme climate conditions.
