USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.
Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.
Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.
"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.
"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."
Read the full article: Farm Progress
Image: AgMRC
31 May 2024
The increase in production has also made it difficult for domestic cherries to maintain high prices. According to reports, China's production of sweet cherries is expected to reach 760,000 tonnes in 2024, an increase of 12 per cent from the previous year.
26 Aug 2024
‘It was a very good year. We had a high quality harvest and this was recognised by the market,' commented Aníbal Caminiti, director of CAPCI. ‘At the national level, we can say that we are about to reach 6,000 tonnes of exported cherries.
20 Jan 2026
Chilean Santina cherries have officially been classified as a low glycemic index (GI=39) food. This result opens new doors for nutrition-focused marketing and reinforces cherries' status as a healthy, smart fruit choice for consumers aiming for a balanced and low-GI diet.
20 Jan 2026
China now absorbs 93% of Chile’s cherry exports, making them the country’s second most exported product after copper. Thanks to direct sea routes, improved logistics, and lower prices, Chile is boosting its position as a global leader in agri-food trade with China.
