USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.
Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.
Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.
"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.
"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."
Read the full article: Farm Progress
Image: AgMRC
11 Feb 2026
A Chinese study shows the effectiveness of 5-aminolevulinic acid hydrochloride against sweet cherry black rot, inhibiting Alternaria alternata and improving postharvest fruit quality. An innovative strategy for food safety and sustainable crop protection.
31 May 2024
‘For the past four years we have been on the path to obtaining the PGI certification,’ says Andrea Braga, director of the Montecchia di Crosara cherry market, ‘we have achieved excellence through varietal and production choices best suited to our area'.
19 Mar 2026
Cherry breeding programs in Romania are developing early and late varieties with higher yields and improved resistance. These innovations extend harvest windows, enhance fruit quality, and support adaptation to climate change and evolving market demands.
19 Mar 2026
In Quillón, the Agroclima Corazón de Paloma project brings a mobile app, weather stations and agroclimatic models to help around 60 small cherry growers manage orchards, protect a heritage variety and respond more effectively to climate change impacts.
