USDA has allocated $300 million to 66 organizations in the United States - including the Cherry Marketing Institute, the U.S. Grains Council, and the U.S. Highbush Blueberry Council - to create demand for the export of American food and agricultural products in high-potential markets worldwide.
Through the new Regional Agricultural Promotion Program (RAPP), USDA has authorized $1.2 billion in funding from the Commodity Credit Corp. to help U.S. exporters expand their customer base beyond established markets. The regions targeted are Africa, Latin America and the Caribbean, South and Southeast Asia.
Among the beneficiaries are the Cherry Marketing Institute, which will receive $450,000, the USGC, which will receive $17 million in funding, and the U.S. Highbush Blueberry Council, which will receive $1.3 million. The American Soybean Association received the largest amount of funding, totaling $28.5 million.
"These funds will go to over 60 partner organizations that will help create demand for U.S. agricultural and food exports in high-potential markets worldwide," said Agriculture Secretary Tom Vilsack.
"We will fund hundreds of projects, covering a wide and vast variety of products and markets, from creating demand for American meat exports in Africa to promoting American olives in Latin America, to breaking down trade barriers for white coffee in Japan."
Read the full article: Farm Progress
Image: AgMRC
22 Nov 2024
Complementary to the application of cytokinin to enhance stage I of fruit growth and improve caliber, the other important stage when defining fruit caliber corresponds to stage III of fruit growth and development where the hormone responsible for this process is Gibberellic acid.
05 Sep 2025
In frozen fruit B2B, the right balance between sweetness and acidity is essential: it shapes taste, formulations, compliance, and supply stability. A poor choice may lower consumer acceptance, raise costs, and undermine competitiveness in highly demanding international markets.
04 Mar 2026
In cherry orchards of the Maule Region (Chile), circular paper chromatography is evaluated as a qualitative method to understand soil properties. Results highlight links with organic matter and agronomic management, supporting more sustainable production strategies.
04 Mar 2026
Chilean cherry exports to China are projected to rise by 14.3% by 2030, increasing market pressure and pushing prices down. Industry leaders and the SNA warn that up to 30,000 hectares may need to be removed to restore balance and protect long-term profitability.
