The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
13 May 2024
One of the unique traditions is the art of ‘bagging’ the cherries, arranged in a pyramid shape to prolong their freshness. The cherry harvest runs from the end of May to July and culminates in the annual festival in Borgo di Castello, scheduled from 14 to 16 June.
16 Sep 2024
In the 2023/24 marketing year, the area planted with fresh cherries in Japan slightly decreased to 4,200 hectares (ha) compared to 4,230 ha in MY 2022/23. FAS/Tokyo predicts that this trend will continue in MY 2024/25, with the planted area expected to reach 4,160 hectares.
05 Jan 2026
On 24 December, a local fruit grower explained that this year the trees were subjected to forced dormancy and heating earlier than usual, resulting in the cherries ripening about 10 days earlier than in previous years.
02 Jan 2026
Chile, the world’s top exporter of fresh cherries, is tackling the growing threat of Drosophila suzukii through an advanced strategy that includes the Sterile Insect Technique and a cross-border partnership with Argentina to safeguard fruit quality and global market access.
