The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
09 Apr 2024
A reduction in sour cherry orchards and processing plants is expected. "The cost of planting and maintaining the current orchards is high," says Tim Brian, president of Smeltzer Orchard Co. "and there are not many to replace them."
Crop protection Tech management Press review
12 Jan 2024
One of the main production problems encountered are errors in plant management in the first years, even before planting, such as poor soil preparation, poor plant quality and lack of chemical soil preparation.
30 Jan 2026
A new study from Turkey explores sweet cherry grafting compatibility using advanced tools like PCA, Random Forest and SHAP. Gisela 6 and local genotypes show promising integration for improved selection methods in cherry cultivation and rootstock choice.
30 Jan 2026
Chilean cherries face a tough 2026 season in China: early varieties, quality issues, and a late Lunar New Year impact demand and prices. Insights from Joy Wing Mau Group and outlook for alternative Asian markets like Vietnam, Taiwan, South Korea and Singapore.
