The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
22 Jan 2026
Forchlorfenuron (CPPU) is a growth regulator used in fruit farming to improve size, yield and shelf life. It enhances quality and storage by acting on cell growth, sugar levels and metabolism. A sustainable choice for modern and efficient fruit production systems.
27 Sep 2023
The prokaryote Candidatus Phytoplasma pruni is the agent of the stone fruit disease called X-disease, which is causing severe economic losses in the US and Canada.
05 Jun 2026
A Holovousy study in the Czech Republic examines 35 sweet cherry accessions and highlights the role of genetics, dry matter and ascorbic acid in resistance to surface pitting, a key issue for postharvest quality, shelf life and market value.
05 Jun 2026
In sweet cherry, productivity starts in the previous cycle: floral induction, bud differentiation, reserves, irrigation and canopy management influence flowering, fruit set and quality in the following season, making post-harvest care decisive for stable yields and premium fruit.
