VIP cherries: innovations and GlobalGap certification lead the season

15 Jul 2024
814

The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).

A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).

Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."

"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."

On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."

This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.

Source: Fresh Point Magazine
Image: Vip


Cherry Times - All rights reserved

What to read next

Mundoagro Capacita: great success for course on stress reduction in cherry trees

Events

22 Oct 2024

The last lesson held by Christian Gallegos, a consultant specializing in blueberries and cherries, founder of Berrycherry and technical director of CropSolutions, concluded with the topic of stress reduction in cherry trees with an average participation of 400 people.

Vegetative cherry rootstocks: outstanding results from Turkish research study

Rootstocks

23 Jul 2025

A Turkish study evaluates the effect of vegetative cherry rootstocks on flowering, pollination and fruit quality. Gisela 5 and MaxMa 60 show top results. A strategic insight for modern cherry growing and the export of “0900 Ziraat” variety.

In evidenza

Cereza del Jerte: 1.3 million kg certified and new varieties on the rise

Specialties

14 Aug 2025

The Cereza del Jerte PDO ends the 2025 season with 1.3 million kg certified, driven by Picota and the introduction of new varieties like Lapins, Van and Burlat. A climate-friendly season with top-quality fruit and an extended market availability period.

Cherries, genetics and cooperation: Peru at the heart of the agroexport agenda

Events

14 Aug 2025

Agrotrade Perú 2025 put cherries and fruit genetics at the heart of the debate. Experts from Chile and Peru explored agroexport opportunities, the role of finance, and binational cooperation, opening new perspectives for the future of Peruvian fruit production.

Tag Popolari