The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
23 Oct 2024
The global cherry exports have shown a trend of sustained growth in recent years, rising from $3.089 billion in 2019 to a peak of $4.514 billion in 2022, mainly due to the strong demand from Asian markets like China. In 2023, however, these exports saw a 13.5% decline.
16 Jun 2023
Cherry Times is pleased to host the presentations displayed on Saturday 10 June in Palombara, Rome, during the National Cherry Symposium, a scientific and academic event at the service of farmers and lovers of the Sabina cherry tree.
04 May 2026
In France, the first Royal Tioga cherries reach the shelves as early as April thanks to protective systems against wind and rain. Early production reduces competition, improves growers’ margins and allows prices of up to €14 per kilo at the start of the season.
04 May 2026
In 2026, UK sweet cherries confirm growth, quality gains and steady retail demand. With production forecast at 8,000 tonnes, the key challenge will be diversifying across retail, wholesale and export to capture value during seasonal peaks while reducing waste and big discounting.
