The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
17 Jan 2025
An impressive 59% growth in exports to the vast Chinese market has turned into a harsh “reality check. The excess supply has saturated the market and caused a 50% price drop, which no one had predicted. The situation has alarmed the Chilean industry of ambassadors in Asia.
18 Mar 2026
Research conducted in Kent, the largest cherry-producing region in Great Britain, shows that cherry processing waste can be transformed into nutraceutical ingredients rich in anthocyanins. Freeze-dried cherry pulp powder demonstrated protective effects in experimental models.
28 Sep 2026
In Chile, attention is growing around contractual risks in the cherry industry. Lawyer Álvaro Jofré examines advances, guarantees, due diligence, penalties and foreign investment, outlining safeguards that can reduce disputes, financial losses and legal exposure abroad.
28 Sep 2026
The Corette® series introduces low-vigor cherry rootstocks for high-density orchards. Trials in Spain, Italy and across Europe are assessing yield, adaptation to calcareous soils, protected cultivation, lower winter chilling requirements and mechanization strategies.
