The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
17 Apr 2024
Initial results show that the Attract & Kill strategy combined with multifunctional nets can reduce the use of insecticides while providing effective protection. The programme will continue in 2024 with the extension of the experimental field in Vignola.
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Germany is the third-largest importer of cherries in the world after China/Hong Kong and Russia. From 2010 to 2021, between 52 and 77 percent of the cherries consumed in Germany were imported, with the majority of imports originating in other EU member states.
23 Aug 2024
The inclusion of remote sensing as a variable has been decisive in the evaluation of product or management trials. The wealth of information available, scheduling and geostatistics make it possible to accurately assess the effectiveness of treatments and programmes.
23 Aug 2024
This is above the previous season’s figures (2023/24), in which 83 million boxes of cherries were produced, fewer than the 95 million boxes expected by the market. However, volumes of Santina are expected to double this season 175,353 tons, which could undoubtedly impact prices.
