The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
30 Aug 2024
ANA Chile® provides you with valuable videos with pruning guidelines by consultant Walter Masman. The videos present pruning guidelines for the production of Sweet Aryana® PA1UNIBO and Nimba both grafted on the Colt rootstock.
04 Aug 2026
A study conducted in Skardu, Pakistan, shows that postharvest dipping of sweet cherries in 1% calcium chloride helps preserve firmness, color, aroma, and microbiological quality, reducing waste and extending shelf life through distribution and retail, with better quality.
14 Sep 2026
In Spain’s Jerte Valley, genomic selection is speeding up cherry breeding: Cicytex and Agrupación de Cooperativas Valle del Jerte will work through 2030 on 1,000 trees and around 110 varieties to identify fruit quality, ripening and market suitability earlier using DNA.
14 Sep 2026
Effective cherry blossom management improves pollination, fruit set and size. From beehives, Bombus colonies and pollen to auxin, cytokinin and fungicide applications, these key strategies help support yield, fruit quality and crop health throughout flowering season.
