The harvest of mountain cherries by Vip has begun in Val Venosta and will continue until mid-August. Expected volumes are around 650 metric tons, similar to the previous season, featuring significant sizes (28+).
A significant development is the inclusion of Val Venosta cherries in the premium line of a major distribution chain, highlighting the close collaboration with organized retail (GDO).
Since last year, 100% of Vip cherries have been GlobalGap certified, ensuring adoption of the best production practices. Reinhard Ladurner, sales manager for the Consortium, emphasizes: "GlobalGap has become a passport to the market, achieving immediate success."
"Our priority is to meet the needs of large-scale retail and wholesale fruit and vegetable markets, fulfilling the demand for sustainability and food safety certification of both product and production methods."
On the cultivar front, alongside classic varieties like Kordia and Regina, two new varieties, Henriette and Areko, are undergoing trials promising greater productivity while maintaining similar sensory properties. Ladurner states, "Trials are yielding excellent results. When it comes time to renew our plantings, there could be a significant investment."
This season looks promising not only in terms of production volumes but also for new market opportunities and variety innovations.
Source: Fresh Point Magazine
Image: Vip
18 Aug 2023
The International Congress entitled "WHICH BIOSOLUTIONS FOR QUALITY CHERRIES?" will provide answers to some of the most prominent issues in modern cherry growing on Thursday, 9 May as part of Macfrut 2024, Rimini - Italy.
26 Jan 2024
In addition to phytosanitary treatments, kaolin and covering the inter-row with Extenday sheets throughout the season as vector control strategies to cover weeds, which are very important for the insect's life cycle, were evaluated.
30 Oct 2024
"Most traditional cherries need a minimum of 800 hours of chilling, but our low-chilling varieties can produce fruit with less than half of those hours. This opens up cultivation opportunities in areas with milder winters."
30 Oct 2024
One of the restrictions imposed by the Chinese authorities concerns the packaging warehouse, which has to establish how to apply differentiated fruit handling throughout the process, from receipt to packaging and storage of the cherries.
