Valle del Jerte cherries: 2024 P.D.O. certification campaign kicks off

16 May 2024
1615

The Regulatory Council of the Protected Designation of Origin Cherry of Jerte has begun certifying D.O.P. cherries for the 2024 campaign. They belong to the Navalinda variety, marking the beginning of the season for this indigenous product from northern Extremadura.

The president of the Regulatory Body, José Antonio Tierno, explains that the 2024 season is approached "with enthusiasm, hope, and much excitement, especially after the disaster of last year, when most of the harvest was lost due to a episode of continuous storms and rains".

In light of these results, estimates for this year appear more positive. The D.O.P. predicts that "the season will be better than the previous one", he explained. It is also expected to be good both in terms of volume and quantity. "Although we depend on the absence of meteorological problems", Tierno added.

Currently, the certification of D.O.P. cherries for the 2024 season is progressing about eight or ten days ahead. According to the president of the Regulatory Body, "there have been no meteorological problems other than those usual for this time of year in spring". "Despite the Easter rains, in full bloom, a harvest of 400 tons of Navalinda and about 2,000 or 3,000 tons of picota is estimated".

The only certified cherry variety by the D.O.P. Cherry of Jerte

The Navalinda is the only certified variety from the Jerte Valley that is harvested with the stem. Its early ripening makes it the first to reach the market. After its certification, the D.O.P. proceeds with the Jerte picotas, which are characterized by their sweet flavor and because they naturally detach from the stem. Thus, at the time of harvest, the stem remains attached to the tree, and the fruit is marketed without it.

The certification of D.O.P. cherries for the 2024 campaign belonging to the picot group will begin in June. The certified varieties of Jerte picota cherries are four: Pico Limón Negro, Pico Negro, Pico Colorado, and Ambrunés. The latter stands out for representing the highest percentage of the total production "about 80% or 90% of the harvest", Tierno explained.

A traditional and sustainable crop

In the Jerte Valley, more than a hundred cherry and picota varieties are cultivated. However, only five have the D.O.P. quality mark. They grow in the mountains and are cultivated naturally. Moreover, harvesting is done traditionally to respect the delicacy of the product. All this work, carried out in a familiar way, becomes a guarantee of a unique flavor.

The certification of D.O.P. cherries for the 2024 campaign recognizes this effort and quality. It also guarantees the origin of the product through the D.O.P. seal.

Their sweetness, heart-shaped form, and crispy texture distinguish them as the star product of the summer months, which also has a high content of vitamins A and C, trace elements such as iron and calcium, flavonoids like potassium, and many other nutrients. This makes them a healthy and tasty option.

After rigorous selection and comprehensive quality control, and following the certification process of the 2024 campaign, only the best cherries are identified with the Denomination of Origin "Cereza del Jerte". In this way, the highest quality guaranteed by the Protected Designation of Origin Cherry of Jerte is assured and easily distinguishable thanks to the back label placed on the boxes of cherries and picotas that arrive on the markets from the Jerte Valley.

The certification of D.O.P. cherries for the 2024 campaign will continue throughout the month of May.

Source: Cereza del Jerte
Image: Cereza del Jerte


Cherry Times - All rights reserved

What to read next

Sustainability and foreign trade: Cherry Market Network is the new programme for Chilean producers

Production

03 Apr 2024

The Maule and O'Higgins regions account for 82 per cent of cherry exports. In Curicó, the launch of the Cherry Market Network programme was held, a project co-funded by Corfo that aims to sustainably strengthen the region's fruit industry.

Quality and harvesting period considerations for Pacific Red

Varieties

28 Nov 2024

ANA Chile® has begun sharing information with technical advice and handling recommendations to “guide growers with the new varieties we are introducing to the market, providing concrete and simple information that will enable them to unlock the full potential of each variety.

In evidenza

Biodiversity and the future: from the Vignola Moretta cherry to Carlo Petrini’s lesson

Specialties

29 May 2026

From Carlo Petrini to the Slow Food Presidia, the future of cherry growing depends on biodiversity. Vignola Moretta Cherry shows an agricultural model that resists global standardization, linking Europe, Turkey and resilient local territories against intensive monocultures.

Introducing Skylar Rae, Rivoira’s premium stemless cherry

Varieties

29 May 2026

Rivoira Group launches Skylar Rae, a premium bicolor cherry without stems, bringing the CherryBerry concept to Italy and Europe. Designed as a crunchy, ready-to-eat natural snack, it debuts commercially in June 2026 across Italy, Germany and selected overseas markets as well.

Tag Popolari