Washington retailers encourage promotion of cherries during June peak

28 May 2024
3262

The Washington cherry harvest is progressing well and is expected to start on schedule around June 1st. Coming off a very difficult 2023 season, growers and shippers are hoping for a better market this year. “Cherries are such a vibrant product and a sign of hope for us, so we’re looking forward to the new season,” says Dan Davis of Washington Fruit Growers.

Good fruit size

At the moment, the situation is positive. Growing conditions have been good, apart from an early frost that affected the northern growing regions of Washington. As a result, the northern part of the state is expected to see a reduction in volumes, just like the neighboring province of British Columbia.

“All in all, our growers have fared quite well through the frost. As for the total volume, there are some concerns for some early season varieties,” commented Davis. “Nonetheless, we are expecting a fairly good crop this season.” While the early season crop may be lighter, good fruit size is expected for all varieties and growing regions in the state this year.

Last year, the growing regions of California and Washington overlapped significantly, causing a drop in prices and a tough season for Washington growers. “This year, we have heard that there will be another overlap,” said Davis.

However, growers and shippers are hoping for a shorter overlap. Additionally, this year, cherries from California’s later growing districts are expected to be smaller in size. “If this is the case, it will facilitate a smoother transition to Washington, as we will have abundant volume and good-sized fruit to meet retailer demand,” said Davis.

Limited availability

Washington cherries will reach their peak for about four to six weeks, from the second week of June to the third week of July. “We are working with retailers to encourage them to promote cherries during the peak availability, especially in the two weeks around July 4th.”

When Washington’s cherry production ends, cherry availability in North America is expected to be very limited. Typically, British Columbia follows Washington and is in season until late August, early September.

However, the province was hit by a devastating frost in January and another frost in April. The BC Cherry Association has described it as a climate event that will have a greater impact on the crop than any other weather event the industry has ever experienced before.

Read the full article: FreshPlaza
Image: WSU


Cherry Times - All rights reserved

What to read next

Leader in apricot breeding, COT International invests on cherries

Varieties

09 May 2023

Internationally known for the apricot varieties marketed under the COT brand name, the French company has been directing its interests in cherry varietal innovation for a few years now, leading to its own genetic improvement programme in 2012.

In the new Chilean season, what will happen to the unsold fresh cherries?

Processed

14 Oct 2026

Chile forecasts 727,000 tonnes of cherries in 2026/27, with around 20% of the crop potentially destined for processing. The record harvest could boost supplies of IQF frozen, sulfited and dried cherries as exporters diversify beyond Chinese market and other destinations.

In evidenza

Comparing strategies to improve fruit set in sweet cherry under protected cultivation in China

Tech management

21 Oct 2026

A study of greenhouse-grown Sunburst sweet cherries in Beijing, China, compares hand pollination, growth regulators and honey bees. Hand pollination raises fruit set to 71.68% while maintaining good fruit firmness. Costs and results across seasons still need assessment.

Proper management of cherry orchards: an expert’s advice on fertilisation and irrigation

Tech management

21 Oct 2026

Cherry irrigation and fertilization: practical guidance on water, nutrients and root growth. Learn how irrigation frequency, calcium and nitrogen applications, soil inspections and compaction management can support fruit quality, healthy roots and productive orchards.

Tag Popolari