Washington retailers encourage promotion of cherries during June peak

28 May 2024
1964

The Washington cherry harvest is progressing well and is expected to start on schedule around June 1st. Coming off a very difficult 2023 season, growers and shippers are hoping for a better market this year. “Cherries are such a vibrant product and a sign of hope for us, so we’re looking forward to the new season,” says Dan Davis of Washington Fruit Growers.

Good fruit size

At the moment, the situation is positive. Growing conditions have been good, apart from an early frost that affected the northern growing regions of Washington. As a result, the northern part of the state is expected to see a reduction in volumes, just like the neighboring province of British Columbia.

“All in all, our growers have fared quite well through the frost. As for the total volume, there are some concerns for some early season varieties,” commented Davis. “Nonetheless, we are expecting a fairly good crop this season.” While the early season crop may be lighter, good fruit size is expected for all varieties and growing regions in the state this year.

Last year, the growing regions of California and Washington overlapped significantly, causing a drop in prices and a tough season for Washington growers. “This year, we have heard that there will be another overlap,” said Davis.

However, growers and shippers are hoping for a shorter overlap. Additionally, this year, cherries from California’s later growing districts are expected to be smaller in size. “If this is the case, it will facilitate a smoother transition to Washington, as we will have abundant volume and good-sized fruit to meet retailer demand,” said Davis.

Limited availability

Washington cherries will reach their peak for about four to six weeks, from the second week of June to the third week of July. “We are working with retailers to encourage them to promote cherries during the peak availability, especially in the two weeks around July 4th.”

When Washington’s cherry production ends, cherry availability in North America is expected to be very limited. Typically, British Columbia follows Washington and is in season until late August, early September.

However, the province was hit by a devastating frost in January and another frost in April. The BC Cherry Association has described it as a climate event that will have a greater impact on the crop than any other weather event the industry has ever experienced before.

Read the full article: FreshPlaza
Image: WSU


Cherry Times - All rights reserved

What to read next

The influence of rootstock on yield and nutritional value of sweet cherries: a case study on cv. “Grace Star” from Serbia

Rootstocks

25 Nov 2025

A recent Serbian study tested 14 cherry rootstocks on heavy, acidic soils without irrigation. Results show how each rootstock impacts fruit size, sugars, acidity and antioxidants, helping farmers make better rootstock-cultivar choices for quality yield.

Technical meeting on cherry tree varieties and defence: preview of results from Agrion Foundation

Events

12 Jul 2024

Agrion researchers Davide Nari and Valentina Roera presented the latest developments in cherry and apricot variety comparisons, while Francesca Pettiti and Luca Nari showed updates from the Forficula Auricolaria and Drosophila Suzukii trials.

In evidenza

Climate change and the sustainable management of cherry tree dormancy

Tech management

28 Apr 2026

Bud dormancy in fruit trees is increasingly affected by climate change. Reduced winter chill disrupts flowering and yield, driving research into agrochemicals and more sustainable strategies to maintain productivity, crop quality, and consistent plant development.

Claudia Soler: "The future of Chilean cherries does not lie in volume, but in promoting a fruit of superior quality"

Events

28 Apr 2026

The Chilean cherry sector shifts strategy: less rapid growth, more focus on quality, logistics and reputation. The Chinese market is more demanding, while the industry targets higher standards and diversification to sustain value.

Tag Popolari