Washington retailers encourage promotion of cherries during June peak

28 May 2024
1501

The Washington cherry harvest is progressing well and is expected to start on schedule around June 1st. Coming off a very difficult 2023 season, growers and shippers are hoping for a better market this year. “Cherries are such a vibrant product and a sign of hope for us, so we’re looking forward to the new season,” says Dan Davis of Washington Fruit Growers.

Good fruit size

At the moment, the situation is positive. Growing conditions have been good, apart from an early frost that affected the northern growing regions of Washington. As a result, the northern part of the state is expected to see a reduction in volumes, just like the neighboring province of British Columbia.

“All in all, our growers have fared quite well through the frost. As for the total volume, there are some concerns for some early season varieties,” commented Davis. “Nonetheless, we are expecting a fairly good crop this season.” While the early season crop may be lighter, good fruit size is expected for all varieties and growing regions in the state this year.

Last year, the growing regions of California and Washington overlapped significantly, causing a drop in prices and a tough season for Washington growers. “This year, we have heard that there will be another overlap,” said Davis.

However, growers and shippers are hoping for a shorter overlap. Additionally, this year, cherries from California’s later growing districts are expected to be smaller in size. “If this is the case, it will facilitate a smoother transition to Washington, as we will have abundant volume and good-sized fruit to meet retailer demand,” said Davis.

Limited availability

Washington cherries will reach their peak for about four to six weeks, from the second week of June to the third week of July. “We are working with retailers to encourage them to promote cherries during the peak availability, especially in the two weeks around July 4th.”

When Washington’s cherry production ends, cherry availability in North America is expected to be very limited. Typically, British Columbia follows Washington and is in season until late August, early September.

However, the province was hit by a devastating frost in January and another frost in April. The BC Cherry Association has described it as a climate event that will have a greater impact on the crop than any other weather event the industry has ever experienced before.

Read the full article: FreshPlaza
Image: WSU


Cherry Times - All rights reserved

What to read next

Australian cherry season takes off: target 5,000 tonnes also thanks to Chinese markets

Markets

05 Dec 2024

Given the competition from Chilean cherries, Cherry Growers Australia emphasized that maintaining the superior quality of Australian cherries is essential to offer customers the tastiest product on the market. Last season, Australia exported 4,030 tonnes of cherries.

Homogenisers and caustic products: agronomic choices compared for the optimal start of the season

Tech management

19 Jun 2024

Is it a bad idea to use cyanamide and tandem with dormancy-breaking caustics? This is an unfriendly strategy, but highly recommended in years with low cold accumulation and in variety/ rootstock combinations that give precocity and are found in early areas.

In evidenza

Cherry tree cracking: causes, remedies and research into resistant varieties

Tech management

21 Nov 2025

Cracking in sweet cherry fruits poses major challenges for growers. This article explores the physiological causes, effective mitigation strategies, and the most resistant cherry cultivars to improve fruit quality and commercial value in a sustainable way.

Peruvian cherries aim for China: trials begin across six Andean regions

Production

21 Nov 2025

Peru is betting on cherries as its next major export crop. After a decade of trials, six Andean regions are testing adaptable varieties. The long-term goal is to enter the Chinese market, currently dominated by Chile, leveraging the new Chancay megaport for faster delivery.

Tag Popolari