Washington retailers encourage promotion of cherries during June peak

28 May 2024
1949

The Washington cherry harvest is progressing well and is expected to start on schedule around June 1st. Coming off a very difficult 2023 season, growers and shippers are hoping for a better market this year. “Cherries are such a vibrant product and a sign of hope for us, so we’re looking forward to the new season,” says Dan Davis of Washington Fruit Growers.

Good fruit size

At the moment, the situation is positive. Growing conditions have been good, apart from an early frost that affected the northern growing regions of Washington. As a result, the northern part of the state is expected to see a reduction in volumes, just like the neighboring province of British Columbia.

“All in all, our growers have fared quite well through the frost. As for the total volume, there are some concerns for some early season varieties,” commented Davis. “Nonetheless, we are expecting a fairly good crop this season.” While the early season crop may be lighter, good fruit size is expected for all varieties and growing regions in the state this year.

Last year, the growing regions of California and Washington overlapped significantly, causing a drop in prices and a tough season for Washington growers. “This year, we have heard that there will be another overlap,” said Davis.

However, growers and shippers are hoping for a shorter overlap. Additionally, this year, cherries from California’s later growing districts are expected to be smaller in size. “If this is the case, it will facilitate a smoother transition to Washington, as we will have abundant volume and good-sized fruit to meet retailer demand,” said Davis.

Limited availability

Washington cherries will reach their peak for about four to six weeks, from the second week of June to the third week of July. “We are working with retailers to encourage them to promote cherries during the peak availability, especially in the two weeks around July 4th.”

When Washington’s cherry production ends, cherry availability in North America is expected to be very limited. Typically, British Columbia follows Washington and is in season until late August, early September.

However, the province was hit by a devastating frost in January and another frost in April. The BC Cherry Association has described it as a climate event that will have a greater impact on the crop than any other weather event the industry has ever experienced before.

Read the full article: FreshPlaza
Image: WSU


Cherry Times - All rights reserved

What to read next

Centro Fruticultura Sur leads collaboration on a rootstock genetic improvement program

Rootstocks

13 Dec 2023

As part of this project, 3 demonstration plots were created between 2021 and 2022 at the Universities of Concepción, La Frontera and Austral de Chile, with 10 cherry rootstock selections, plus 2 commercial controls: Gisela 12 and Colt.

Cost analysis and strategies to increase the profitability of Chilean cherry orchards

Tech management

28 Nov 2025

In-depth report on the real production costs, profitability thresholds and export dynamics of cherry orchards in Chile, with case data from Ñuble, Biobío, Araucanía, Maule and Los Lagos. Strategic insights to reduce costs, boost yield and ensure long-term farm viability.

In evidenza

The genes that determine the colour and size of cherries

Breeding

17 Apr 2026

A study on sweet cherry grown in Northern Greece examines transcription factors PaWRKY57 and PaNAC29, highlighting their key role in fruit growth, color development and in the molecular mechanisms regulating ripening in non-climacteric fruit species.

A study reveals that the rootstock-variety combination is key to increasing drought tolerance in cherry trees

Rootstocks

17 Apr 2026

CEAF research shows that rootstock and variety combinations influence drought tolerance in cherry trees in Chile, where rainfall is sharply declining. The study highlights strategies to improve water use efficiency and irrigation management in extreme climate conditions.

Tag Popolari