Washington retailers encourage promotion of cherries during June peak

28 May 2024
1563

The Washington cherry harvest is progressing well and is expected to start on schedule around June 1st. Coming off a very difficult 2023 season, growers and shippers are hoping for a better market this year. “Cherries are such a vibrant product and a sign of hope for us, so we’re looking forward to the new season,” says Dan Davis of Washington Fruit Growers.

Good fruit size

At the moment, the situation is positive. Growing conditions have been good, apart from an early frost that affected the northern growing regions of Washington. As a result, the northern part of the state is expected to see a reduction in volumes, just like the neighboring province of British Columbia.

“All in all, our growers have fared quite well through the frost. As for the total volume, there are some concerns for some early season varieties,” commented Davis. “Nonetheless, we are expecting a fairly good crop this season.” While the early season crop may be lighter, good fruit size is expected for all varieties and growing regions in the state this year.

Last year, the growing regions of California and Washington overlapped significantly, causing a drop in prices and a tough season for Washington growers. “This year, we have heard that there will be another overlap,” said Davis.

However, growers and shippers are hoping for a shorter overlap. Additionally, this year, cherries from California’s later growing districts are expected to be smaller in size. “If this is the case, it will facilitate a smoother transition to Washington, as we will have abundant volume and good-sized fruit to meet retailer demand,” said Davis.

Limited availability

Washington cherries will reach their peak for about four to six weeks, from the second week of June to the third week of July. “We are working with retailers to encourage them to promote cherries during the peak availability, especially in the two weeks around July 4th.”

When Washington’s cherry production ends, cherry availability in North America is expected to be very limited. Typically, British Columbia follows Washington and is in season until late August, early September.

However, the province was hit by a devastating frost in January and another frost in April. The BC Cherry Association has described it as a climate event that will have a greater impact on the crop than any other weather event the industry has ever experienced before.

Read the full article: FreshPlaza
Image: WSU


Cherry Times - All rights reserved

What to read next

Evolution of the sweet cherry tree from 2008 to 2023: University of Illinois (USA) report

Production

26 Aug 2024

The sweet cherry industry in the United States is primarily concentrated in Washington, California, and Oregon (Figure 1), which together represent over 90% of the national total production in 2023 (Figure 2). Washington leads in production with 443,640 tons,

Michigan State University against Drosophila suzukii: research continues into control factors

Crop protection

27 Jan 2025

Entomologist Julianna Wilson will tackle this research with the help of the Agricultural Climate Resilience Programme, a new partnership supported by MSU, the Michigan Plant Coalition and the Michigan Department of Agriculture and Rural Development.

In evidenza

Aragonese cherries head to China: Orchard Fruit's bold move

Markets

11 Dec 2025

Aragonese cherries are set to enter the Chinese market thanks to Orchard Fruit, a family business led by Menchu Guerrero. Since 2017, the company has followed a scientific and export-driven strategy, inspired by Chile’s model, to bring premium fruit to global markets.

A “bitmap of genes” to predict cherry fruit cracking: comparing qPCR and dPCR and exploring new perspectives for breeding

Breeding

11 Dec 2025

An innovative study compares qPCR and dPCR to analyze genes linked to fruit cracking in cherries. Eight molecular markers were identified to support genetic improvement, early diagnosis and field strategies against cracking, a key challenge in cherry farming.

Tag Popolari