Washington retailers encourage promotion of cherries during June peak

28 May 2024
1955

The Washington cherry harvest is progressing well and is expected to start on schedule around June 1st. Coming off a very difficult 2023 season, growers and shippers are hoping for a better market this year. “Cherries are such a vibrant product and a sign of hope for us, so we’re looking forward to the new season,” says Dan Davis of Washington Fruit Growers.

Good fruit size

At the moment, the situation is positive. Growing conditions have been good, apart from an early frost that affected the northern growing regions of Washington. As a result, the northern part of the state is expected to see a reduction in volumes, just like the neighboring province of British Columbia.

“All in all, our growers have fared quite well through the frost. As for the total volume, there are some concerns for some early season varieties,” commented Davis. “Nonetheless, we are expecting a fairly good crop this season.” While the early season crop may be lighter, good fruit size is expected for all varieties and growing regions in the state this year.

Last year, the growing regions of California and Washington overlapped significantly, causing a drop in prices and a tough season for Washington growers. “This year, we have heard that there will be another overlap,” said Davis.

However, growers and shippers are hoping for a shorter overlap. Additionally, this year, cherries from California’s later growing districts are expected to be smaller in size. “If this is the case, it will facilitate a smoother transition to Washington, as we will have abundant volume and good-sized fruit to meet retailer demand,” said Davis.

Limited availability

Washington cherries will reach their peak for about four to six weeks, from the second week of June to the third week of July. “We are working with retailers to encourage them to promote cherries during the peak availability, especially in the two weeks around July 4th.”

When Washington’s cherry production ends, cherry availability in North America is expected to be very limited. Typically, British Columbia follows Washington and is in season until late August, early September.

However, the province was hit by a devastating frost in January and another frost in April. The BC Cherry Association has described it as a climate event that will have a greater impact on the crop than any other weather event the industry has ever experienced before.

Read the full article: FreshPlaza
Image: WSU


Cherry Times - All rights reserved

What to read next

Global cherry trade keeps expanding reaching 750,000 tons in 2023

Markets

19 Dec 2023

Chile is by far the largest cherry exporter globally, exporting 414,000 tonnes of cherries from November 2022 to February 2023. By region, Europe is the largest producer of cherries and accounts for 32% of global production.

Low-Chill cherries provide relief for growers worldwide among climate challenges

Markets Varieties

14 Dec 2023

BLOOM FRESH™ (BLOOM) has created a robust low-chill cherry program named Cheery Cherries™, offering hardy varietals that are less vulnerable to damage caused by either hot drought temperatures or excessive rains. The cherries are also bred with transportation in mind.

In evidenza

IPS is promoting a growers' club to manage cherry varieties

Varieties

22 Apr 2026

International Plant Selection launches the ZIC club to exclusively manage Zaiger Genetics cherry varieties in Europe. France, Spain and Murcia are involved, as climate change accelerates the need for new cherry cultivars that are more resilient, productive and adaptable.

Chile and Spain: the cherry battle in China

Markets

22 Apr 2026

Chile strengthens its dominance in cherry exports to China, but the 2025–2026 season shows a price drop of over 30%. Spain’s entry into the Asian market introduces new competition, as demand remains strong but the product’s positioning continues to evolve.

Tag Popolari