Today, cherry production remains among the most profitable agricultural activities, thanks to numerous product and process innovations introduced by research and extensively tested through experimentation and field experience.
Thanks to the availability of new varieties, agronomic and productive performance has significantly improved, as well as the quality of the harvested product in terms of size, firmness, and flavor.
The introduction of new rootstocks has made possible a true revolution in cherry orchard systems: compared to the recent past, it is now possible to establish new orchards with smaller trees that are easier to manage, enter production earlier, and deliver higher yields.
Modifications to the tree canopy, with the introduction of new training systems and pruning techniques, have also contributed to this positive evolution in cherry orchards.
Furthermore, to make production less exposed to certain major threats, passive protection systems have been introduced, such as rain covers and multifunctional coverings.
In this new Illustrated Guide, published in Italian by Vita in Campagna - Edizioni L'Informatore Agrario https://www.vitaincampagna.it/, readers will find practical information useful for the proper design and management of cherry orchards, from planting to harvesting, suitable for both hobbyists and professionals.
The information provided derives from long-term studies and research conducted nationally and internationally on sweet cherries.
Image source: SL Fruit Service
Stefano Lugli
21 Jan 2026
Cherries consumption in Italy reflects broader FMCG trends, with declining penetration but rising average spending driven by higher prices. Consumers buy smaller quantities per trip yet shop more often, showing loyalty to this premium seasonal fruit despite inflation.
23 Jul 2025
The 2025 Veronese Hill Cherries season ends with a 30–40% drop due to bad weather, yet market results are positive. Quality, local identity and the push for PGI certification strengthen the product’s position and recognition in national and international markets.
13 Aug 2026
The study compares MAP and controlled atmosphere storage for Rainier, Bing, Skeena and Sweetheart sweet cherries, assessing firmness, stem quality, weight loss and postharvest disorders to identify effective strategies for maintaining fruit quality for long-term storage.
13 Aug 2026
Effective sweet cherry postharvest management protects the canopy, reduces heat stress and restores tree reserves. Balanced irrigation, selective summer pruning and targeted nutrition prepare trees for dormancy while supporting bloom, fruit set and next season’s crop.
