The Chilean cherry campaign for 2025/26 is shaping up to be one of the most complex in recent years. After a record season with around 120 million boxes exported, the sector is now dealing with the consequences of overproduction, logistical problems, and increasing pressure on international markets.
Last season’s production boom had unexpected side effects. Supply far outstripped demand, especially in the Chinese market – the main export destination – leading to a price collapse of up to 50%.
Worsening the situation was a symbolic incident: the Saltoro cargo ship, carrying over 1,300 containers of cherries, was stranded in the Pacific Ocean, causing critical delays during Chinese New Year and major financial losses, including the total spoilage of the shipment.
Handling peaks of up to 6,800 containers per week requires an immediate upgrade of logistics infrastructure and specialized personnel. The shortage of refrigeration technicians and adequate facilities is becoming a bottleneck for the entire sector.
For the current season, experts are sending a clear message: stricter selection of fruit for export is essential. Only cherries meeting high quality standards should be allowed to cross borders.
At the same time, it is crucial to reduce dependency on China by focusing on emerging markets such as the United States, Europe, India, and the Middle East. While growing, these destinations do not yet compensate for China's dominance.
As Víctor Catán, president of Fedefruta, emphasizes, the industry must redefine its priorities. Differentiation must be based on quality, environmental sustainability, targeted promotional campaigns, and unified certifications.
A uniform quality system, more accurate harvest planning, and better coordination among all stakeholders in the supply chain will be essential.
The future of Chilean cherries hinges on a delicate balance between volume and value. It will require infrastructure investments, institutional support, and, above all, stronger collaboration among producers, exporters, shipping companies, and the government.
Only through such efforts can Chile maintain its global leadership in the sector and ensure the economic sustainability of its production.
Source: masp-lmneuquen-com
Image source: Fedefruta
13 Jun 2024
This innovative fabric, patented by the Spanish company Agralia, incorporates aluminium microparticles to improve cold storage. The microparticles in Agricooler block infrared radiation, which is responsible for heat transmission.
13 Nov 2023
Expectations were to reach 100 million boxes, but according to Claudio Araya, agricultural manager of Frutera San Fernando, thanks to weather and logistics, 85 million boxes will be reached, slightly more than last year's season.
04 Sep 2025
An increasing number of deformed cherries are discarded due to strict aesthetic standards imposed by retailers. This phenomenon, linked to climate change, reduces farmers’ profitability and increases food waste, threatening the sustainability of the entire supply chain.
04 Sep 2025
Despite a high-quality and abundant harvest, cherry growers in the Pacific Northwest end the season with losses: labor shortages, high supermarket prices, and weak demand have strained producers in Oregon and Washington, two of the leading cherry regions in the US.
