From blueberries to cherries, Peru's future bet looking for market access

27 Nov 2024
1449

Speaking with Redagrícola, Gabriel Amaro, president of the Association of Peruvian Agricultural Producers Corporations (Agap), stated that the country's agricultural development is ongoing and that the next step is to invest in high-value crops that until recently seemed unlikely to be produced, such as cherries.

He emphasized that what has happened over the past 20 years in Peruvian agriculture has been a "revolution" and argued that there wasn’t a single “starting point” but rather a combination of factors.

“I always say that the planets aligned. Something very difficult to achieve actually happened because it wasn’t a single factor that drove agriculture forward. You know it’s a very large, very complex sector, so it wasn’t just one factor, but several.”

The key factors, according to the union leader, were the constitutional reforms in the 1990s: “The issue of equal treatment for both domestic and foreign investments, legal security for land ownership... And one element that was totally disruptive: the Agricultural Promotion Law. Why disruptive? Because it was one of the few laws passed to develop an economic sector,” Amaro explains.

These measures placed Peru at the forefront of markets such as table grapes and blueberries, but what is the next step?

According to the Agap president, “there are already well-established products, such as grapes and asparagus, that need to continue evolving: new varieties for new market niches. And there are crops that are already emerging. One is pitahaya, for instance. There are others, like pecans, for which we are awaiting this week’s announcement of access to the Chinese market.

This is small-scale agriculture, so if the Chinese market opens up, there will be a pecan boom in Peru. It is a crop that lasts decades and, like all agriculture, requires regulatory conditions and long-term public policies to develop. But all eyes are on the cherry. Currently the main agricultural export of Chile, cherries are one of the obsessions of many Peruvian farmers who have been conducting trials to produce this fruit for years.

Peru has the conditions, it has all the climates, it has inter-Andean valleys where cherries can develop. What do we need? First, market access, which we have already requested. Access to genetic material; we are asking for access to genetic material from the United States, for example, which we already have in Chile,” explains Amaro.

“Many producers are experimenting with cherries, so I’m sure that in the coming years, we will begin to compete in this crop,” he concludes. Will cherries become the new blueberries? “They could,” he says, though he also points out that “there are other crops under experimentation, such as raspberries, and we are evaluating persimmons.”

Source: Redagrícola
Image: Minuto Digital News


Cherry Times - All rights reserved

What to read next

Gold series: promising bicolor cherry varieties from University of Bologna

Varieties

13 May 2025

The University of Bologna’s new Gold series, unveiled at Macfrut 2025 in Rimini, features four high-quality bicolor cherry varieties. Outstanding fruits in terms of appearance, firmness, and productivity—developed through over 40 years of cherry breeding expertise.

Climate changes increase the risk of spring frosts in sweet cherry

Tech management

21 Jul 2023

Frost represents an abiotic climatic factor that can harm both plants and animals. This study investigated the timing of the cherry tree's onset of flowering, completion of flowering, and length of flowering in the Czech Republic under various climatic circumstances.

In evidenza

Smarter Irrigation for Cherries: Managing Water for Fruit Size, Quality, and Profitability

Tech management

09 Jan 2026

Smart irrigation improves cherry fruit size and profitability. With SWAN Systems, growers in Australia, North America and the Mediterranean can optimize water use, reduce waste and cracking, and boost yield through integrated data, expert guidance and better decisions.

New postharvest standard for cherries: anticipation and quality behind Chile’s leadership

Post-harvest​

09 Jan 2026

Rising volumes and logistical pressure make postharvest management the key driver of Chilean cherry profitability. Anticipation, DPV control, humidification, hydrocooling and contingency planning define a new operational standard to protect fruit quality, size and value.

Tag Popolari