From blueberries to cherries, Peru's future bet looking for market access

27 Nov 2024
1405

Speaking with Redagrícola, Gabriel Amaro, president of the Association of Peruvian Agricultural Producers Corporations (Agap), stated that the country's agricultural development is ongoing and that the next step is to invest in high-value crops that until recently seemed unlikely to be produced, such as cherries.

He emphasized that what has happened over the past 20 years in Peruvian agriculture has been a "revolution" and argued that there wasn’t a single “starting point” but rather a combination of factors.

“I always say that the planets aligned. Something very difficult to achieve actually happened because it wasn’t a single factor that drove agriculture forward. You know it’s a very large, very complex sector, so it wasn’t just one factor, but several.”

The key factors, according to the union leader, were the constitutional reforms in the 1990s: “The issue of equal treatment for both domestic and foreign investments, legal security for land ownership... And one element that was totally disruptive: the Agricultural Promotion Law. Why disruptive? Because it was one of the few laws passed to develop an economic sector,” Amaro explains.

These measures placed Peru at the forefront of markets such as table grapes and blueberries, but what is the next step?

According to the Agap president, “there are already well-established products, such as grapes and asparagus, that need to continue evolving: new varieties for new market niches. And there are crops that are already emerging. One is pitahaya, for instance. There are others, like pecans, for which we are awaiting this week’s announcement of access to the Chinese market.

This is small-scale agriculture, so if the Chinese market opens up, there will be a pecan boom in Peru. It is a crop that lasts decades and, like all agriculture, requires regulatory conditions and long-term public policies to develop. But all eyes are on the cherry. Currently the main agricultural export of Chile, cherries are one of the obsessions of many Peruvian farmers who have been conducting trials to produce this fruit for years.

Peru has the conditions, it has all the climates, it has inter-Andean valleys where cherries can develop. What do we need? First, market access, which we have already requested. Access to genetic material; we are asking for access to genetic material from the United States, for example, which we already have in Chile,” explains Amaro.

“Many producers are experimenting with cherries, so I’m sure that in the coming years, we will begin to compete in this crop,” he concludes. Will cherries become the new blueberries? “They could,” he says, though he also points out that “there are other crops under experimentation, such as raspberries, and we are evaluating persimmons.”

Source: Redagrícola
Image: Minuto Digital News


Cherry Times - All rights reserved

What to read next

AgroPv project: semi-transparent solar panels to increase sustainability

Planting systems

06 Sep 2024

“This project aims to create a synergy between agricultural systems and photovoltaic systems,” says Victor Pizarro, project director. “The crop benefits because sunburn and excessive radiation are avoided; there’s also an increase in water efficiency".

Preserving post-harvest fruit quality through ultra-violet treatments

Post-harvest​

04 Jul 2023

There are many technologies that can be used to extend as much as possible the storage period of cherries. A new alternative may be ultraviolet (UV) light exposure, which has been approved by the U.S. Food and Drug Administration (FDA) for post-harvest treatment.

In evidenza

Sour cherry powder: benefits and uses of the new superfood compared to traditional juice

Health

29 Dec 2025

Sour cherry powder is a superfood rich in antioxidants, beneficial for sleep, muscles and inflammation. In this article, we discover how it is obtained, how it is used, how it differs from juice and why it is gaining a central role in modern healthy diets.

EU cherry consumption on the rise: 2024 set to be a record year for the last decade

Consumption

26 Dec 2025

In 2024, cherry consumption in the European Union reached 629,000 tonnes, marking a +4.5% increase on an annual basis and reaching its highest level in ten years. Production, imports and exports are also growing, with Italy and Spain among the leading countries.

Tag Popolari