The 2024 edition of the magazine is almost finished and will be distributed for the first time at Fruit Attraction in Madrid. It will circulate in print and digital versions among the main international players in the cherry sector.
Don't miss the opportunity to include your company among the magazine's partners and support the development of the sector.
For more information, contact our team
Our annual publication offers a comprehensive and up-to-date overview of the dynamics of the cherry sector, designed for buyers, packers, importers, exporters, producers, service providers and all stakeholders involved in the world of cherries.
In this issue a wide range of content, including technical insights and exclusive interviews with industry experts. Find out about new trends, how the market works and the innovations that are transforming the industry.
04 Apr 2024
An increase in the concentration of soluble proteins correlates with an increased ability of plant cells to retain water, resulting in improved cell membrane protection and greater resistance to cracking. A study in China compared two different cv.: 'Rainier', and 'Wanhongzhu'.
21 Mar 2025
Northwest Cherries is bringing back the iconic redhead woman in their campaign, paired with influencers, digital ads, and health-focused messaging. The goal: expand into global markets like South Korea and Thailand, leveraging quality, strong demand, and innovative promotions.
18 Feb 2026
Chile’s 2025-2026 cherry season closes with 112 million boxes exported, 87% shipped to China. Prices remain stable despite high supply levels. The United States and Southeast Asia show growth, while the industry faces mounting concerns over potential overproduction risks.
18 Feb 2026
Study in China on 110 sweet cherry plastomes (Prunus avium) reveals three maternal lineages and a marked reduction in genetic diversity among modern cultivars. A clear plastid bottleneck emerges, with implications for breeding, traceability and climate resilience.
