The 2024 edition of the magazine is almost finished and will be distributed for the first time at Fruit Attraction in Madrid. It will circulate in print and digital versions among the main international players in the cherry sector.
Don't miss the opportunity to include your company among the magazine's partners and support the development of the sector.
For more information, contact our team
Our annual publication offers a comprehensive and up-to-date overview of the dynamics of the cherry sector, designed for buyers, packers, importers, exporters, producers, service providers and all stakeholders involved in the world of cherries.
In this issue a wide range of content, including technical insights and exclusive interviews with industry experts. Find out about new trends, how the market works and the innovations that are transforming the industry.
08 Jan 2025
During the Cherry Expo, organized by the University of Talca and ANA Chile, innovative varieties were presented to meet the needs of demanding consumers and unique logistics, marked by the distance from the Asian market.
06 Jun 2025
Chinese greenhouse cherries are winning over the Vietnamese market despite high prices. With high-tech farming, fast delivery and premium quality, they compete with the US and Australia. But growth depends on bigger investments and official trade channels.
28 Aug 2026
In Alicante, pre-harvest 24-BL treatments reduced sweet cherry cracking by up to 50% while improving fruit size, firmness, red color and anthocyanin content. Tests on ‘Sunburst’ and ‘Skeena’ suggest a promising strategy to protect orchards from extreme rainfall events.
28 Aug 2026
In Nishikawa, Yamagata Prefecture, robots, drones and sensors promise to support winter sakura growers. Yet an aging workforce, depopulation and mistrust of technology reveal how uncertain the future of Japanese agriculture remains despite smart farming investments.
