The 2024 edition of the magazine is almost finished and will be distributed for the first time at Fruit Attraction in Madrid. It will circulate in print and digital versions among the main international players in the cherry sector.
Don't miss the opportunity to include your company among the magazine's partners and support the development of the sector.
For more information, contact our team
Our annual publication offers a comprehensive and up-to-date overview of the dynamics of the cherry sector, designed for buyers, packers, importers, exporters, producers, service providers and all stakeholders involved in the world of cherries.
In this issue a wide range of content, including technical insights and exclusive interviews with industry experts. Find out about new trends, how the market works and the innovations that are transforming the industry.
03 Apr 2025
The Chilean cherry season 2024/25 saw record exports, but also showed the difficulties on the Chinese market. Find out how Chile is exploring new markets, with opportunities in the US, Asia and Latin America to boost exports.
06 Dec 2024
China and other Asian markets have the capacity to absorb the increase in volumes of Chilean cherries, says Danny Guo, GM of JWM Asia. However, he cites quality control, channel diversification, and targeted marketing as key factors for success.
03 Dec 2025
Wild cherry (Prunus avium) micropropagation improves through three synthetic CKX inhibitors. The study shows increased biomass and in vitro proliferation, opening new perspectives for elite genotype cloning in reforestation and genetic conservation programs.
03 Dec 2025
Fruits of Chile’s Cherry Committee presents a renewed global strategy for 2025, targeting China, USA, India and Korea. Key actions include retail partnerships, consumer education, winter sports marketing, and health-focused campaigns to boost cherry demand and trust.
