The white of the blossom once again covers El Valle del Jerte and, together with the visual spectacle of the landscape, expectations are also growing for a season that is opening under encouraging signs.
The PDO Cereza del Jerte is indeed looking with confidence at the start of the new campaign, which, as highlighted, begins “on the right foot”.
The blossom once again transforms the Jerte area into a major visual and agricultural attraction, marking one of the most representative moments of the cherry season.
In this context, the Protected Designation of Origin Cereza del Jerte is preparing for a campaign that, according to initial expectations, should deliver satisfactory results. PDO forecasts point to 10 million kilos of certified cherries, with an additional 2 to 3 million kilos of picota.
These figures outline an important season for one of the symbolic territories of Spanish cherry production. The start of the campaign is described in positive terms, with an opening that suggests favourable prospects both in terms of production and quality.
The certification estimate announced by the PDO confirms the importance of the local supply chain and the weight that cherries and picota continue to have for the economy of the area.
The distinction between the expected volumes for cherries and those forecast for picota also highlights the strategic role of the different product categories protected by the designation.
The atmosphere surrounding the start of the new season is therefore optimistic, driven by the combination of the blossom and the production estimates released by the PDO. Attention now turns to the coming weeks, when expectations will need to translate into concrete results for El Valle del Jerte.
For El Valle del Jerte, the new cherry season still begins on a positive note, combining landscape beauty, territorial identity and confidence in a good campaign.
Source: revistamercados.com
Image source: Stefano Lugli
23 Apr 2024
The event marked a turning point, offering an opportunity for reflection and discussion among the various actors involved. Mayor Lorenzo Netti emphasised the importance of the cherry as a symbol of the territory, not only economically but also culturally.
27 Jul 2026
Washington State’s 2026 cherry harvest begins with a smaller crop, good fruit quality, encouraging yields and favorable prices. Mark Grassel examines harvest timing, nighttime picking, climatic risks, labor needs and the challenges shaping a promising season to date.
15 Sep 2026
Australian cherry production is forecast to fall 15% in 2026/27, to 17,000 metric tons after a winter with fewer chill hours. Exports are expected at 4,000 MT, while dry conditions and high irrigation costs could add pressure for growers in Victoria and New South Wales.
15 Sep 2026
A three-year survey of 222 orchards in O’Higgins, Chile, validates a rapid Leaf Disc Assay to identify sweet cherry cultivars with lower susceptibility to bacterial canker caused by Pseudomonas syringae, supporting faster and more sustainable breeding decisions today.
