Summer has a distinct flavor for Mercadona: that of Aragonese cherries. The retail giant plans to purchase 11,000 tons of Spanish cherries, of which 77% comes from the orchards of Aragón.
The national cherry campaign started in May and will last until July, but the leading role is already clear: Aragón. The region will supply Mercadona with 8,500 tons of fruit, a sharp increase from last year’s 6,900 (+23%).
A result that strengthens the position of the autonomous community as the main cherry supplier for the Valencian chain, thanks to excellent climatic conditions and the recognized quality of the local product.
The strengthening of the campaign is not just a matter of volumes. Two key companies in the area – SAT Vidrio and Summer Fruit – will be responsible for supply and logistics, generating around 3,000 direct jobs in the production areas.
A positive impact that goes far beyond the agricultural chain, contributing to the economic and social vitality of rural areas.
During the peak months, Mercadona supermarkets will offer Aragonese cherries in two formats: 500 grams, for practical and quick consumption, and 1 kilogram, ideal for families and available from June to July.
The cherries selected by Mercadona stand out for their intense color, crisp texture and sweet taste, as highlighted by Pablo García, the company’s fruit expert.
It’s not just about flavor: “Cherries are a valuable source of vitamins C and A, potassium and fiber, which aid digestion and are good for health,” explains García.
The Aragonese climate, with cold winters and hot summers, favors the ripening of varieties rich in natural sugars, increasingly appreciated by those seeking a quality, local and traceable product.
From harvesting to distribution, the entire process is subject to rigorous controls to ensure freshness and flavor at the time of purchase.
Mercadona’s cherry strategy is part of a stable collaboration model with the Spanish primary sector. In 2024, the company invested 29 billion euros in national products, marking an 8% increase over the previous year.
85% of its assortment comes from local suppliers, benefiting the sustainability and competitiveness of the entire supply chain.
In addition, Mercadona adheres to the Code of Good Commercial Practices, promoted by the Ministry of Agriculture, to ensure fair and transparent commercial relationships.
The 2025 cherry campaign is a concrete example of how working in synergy with the territory can generate value at all levels: from the land to the consumer.
For Mercadona, the Aragonese cherry is more than a seasonal fruit: it is a symbol of quality, sustainability, and trust in local production.
Source: Aragondigital
Image source: Mercadona; Aragona Digital
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