The promotion of cherries was met with great enthusiasm by the customers of the RT-Mart supermarket chain, which is very important throughout China, especially in Shanghai. This promotional launch is very symbolic, as it marks the start of offline promotional activities for cherries, which will be replicated across China, including in other chains.
At the ceremony for the launch, representatives from the Frutas de Chile office in China, Charif Christian Carvajal, marketing director of Frutas de Chile in Asia and Europe, and the general manager of RT-Mart for all of China were present, demonstrating the importance of cherries and fresh Chilean fruit for this retailer.
It is worth noting that, according to the ranking of the top 100 retail chains by the China Association of Chain Stores and Franchises in 2023, RT-Mart ranks third as the most preferred supermarket by Chinese consumers.
“Together with this launch, we are also presenting the mascots created by the Chilean Cherry Committee to bring consumers even closer to this Chilean fruit. These three mascots represent the main varieties of Chilean cherries: Santina, Regina, and Lapins, and they have been very well received by the Chinese population,” explained Carvajal.
Claudia Soler, executive director of the Chilean Cherry Committee, explained that “the promotions and marketing activities in China, our main market, are essential to increasing consumption among those who already consume our cherries, as well as attracting new consumers, especially during this 2024-25 season, in which we have estimated a significant increase in shipment volumes.”
Source: Simfruit
Image: Simfruit
13 Sep 2024
According to Minister for Primary Industries Jane Howlett: “We know that gaining new markets will further grow the industry which is why our 2030 Strong Plan for Tasmania's future commits 600,000 dollars to Fruit Growers Tasmania to expand its commercial presence”.
11 Sep 2024
The demand for Chilean cherries is high from the Chinese market, which receives over 91% of Chile’s cherry export volume. Post estimates that cherry production in marketing year (MY) 2024/25 will reach 500,000 metric tons (MT), an increase of 6.8% compared to MY2023/24.
25 Jul 2025
A recent study tested the effectiveness of biopesticides and native microbial strains against brown rot caused by Monilinia laxa on cherry and plum. Promising results in pre-harvest phase, but limitations emerged during post-harvest at room temperature.
25 Jul 2025
2025 is a disastrous year for Oregon’s sweet cherries: top-quality harvests remain unsold, labor shortages tied to immigration fears, and a market paying less than production costs. Small family farms face an uncertain future amid ongoing economic strain.
