Bellaire, Michigan – April 14, 2025
Traverse Bay Farms, an award-winning company with over 48 national awards and a U.S. leader in gourmet superfruit-based products, has officially announced the launch of a new logo that encapsulates its entire philosophy: “USA-Grown Cherries – Never Imported”.
But it's not just a label: it's a true statement of intent. In an industry where imports from countries like China, Turkey, or Poland have become the norm, Traverse Bay Farms has always chosen the short supply chain route, focusing on locally grown fruits, particularly in the fertile lands of Michigan, the heart of the American tart cherry industry.
“We have never imported our tart cherry juice concentrate, nor dried cherries or similar products,” said Andy LaPointe, the company’s Marketing Director. “This logo is the symbol of our promise to American consumers: to deliver true freshness and support those who grow with passion in our country.”
Founded in 2001 and located directly on the 45th Parallel North, Traverse Bay Farms' headquarters in Bellaire (MI) is a natural hub for fruits rich in nutritional properties. The product line includes:
All made with local ingredients, such as maple syrup and native fruits, in keeping with a philosophy that combines flavor, health, and sustainability.
The “USA-Grown Cherries – Never Imported” logo will soon appear on all packaging, promotional materials, and the company’s official website, guiding consumers toward conscious choices that truly support American agriculture.
“It’s not just about the origin of the cherries,” LaPointe continues. “We’re talking about food awareness: knowing what you eat, where it was grown, and who you support with every purchase.”
The company invites consumers to “Flip the Label”, encouraging careful label reading to favor products that genuinely promote the local area.
In addition to its food line, Traverse Bay Farms also markets natural superfruit-based supplements under the Fruit Advantage brand. Best sellers include cherry, wild blueberry, and pomegranate capsules, as well as the patented Cherry Prime formula, designed for muscle and joint wellness thanks to the synergy between tart cherries, glucosamine, and chondroitin.
Source: prunderground.com
12 Nov 2024
An important consideration for Chilean cherries, however, is the economic state of their main buyer: China. Chinese trade expert Gonzalo Matamala, general manager of Giddings Cerasus Asia, with over 16 years of experience in the region, provided an overview of this vital market.
21 Jan 2025
Raúl Orellana highlights that “firmness and the green color of the stem are key attributes for Chinese consumers,” as a brown stem is perceived as a sign of loss of freshness.
18 Mar 2026
Jerte Valley PDO expands its cherry season with new certified varieties. Between favorable winter chill, growing European demand and insurance challenges, the sector focuses on quality, brand recognition and access to new international markets global competitive.
18 Mar 2026
Research conducted in Kent, the largest cherry-producing region in Great Britain, shows that cherry processing waste can be transformed into nutraceutical ingredients rich in anthocyanins. Freeze-dried cherry pulp powder demonstrated protective effects in experimental models.
