Agrovision, a vertically integrated global platform of superfruits, enters the production of premium cherries with the launch of Agrovision Chile.
This launch, driven by the acquisition of Chilean grower and exporter ZurGroup, expands Agrovision's superfruit product offering and its commitment to fulfilling the mission of delighting consumers and inspiring healthy snacking using technology.
Leveraging Chile's optimal growing conditions, Agrovision will introduce proprietary premium cherry varieties developed to deliver superior flavor, freshness, and crunchiness, across 500 hectares of new cherry orchards.
“We are deepening Agrovision's roots in Chile and bringing superior-quality cherries to consumers around the world,” said Steve Magami, co-founder and CEO of Agrovision.
“Chile's position as one of the world's leading producers of high-quality cherries, combined with our commitment to delivering quality through proprietary and advanced technology, enables us to meet the demand for exceptional superfruits that our consumers love and trust.”
The acquisition of ZurGroup, a family-run company renowned for its commitment to quality in the agricultural sector, provides Agrovision with immediate access to state-of-the-art packing and processing facilities, as well as new land for cherry cultivation.
Additionally, it brings 250 hectares of blueberries planted with premium varieties, perfectly complementing Agrovision's Peruvian showcase.
With established distribution channels at global retailers, Agrovision is ready to reach more consumers with its blueberries and high-quality cherries in Asia, Europe, and North America.
Agrovision Chile introduces a new phase of Agrovision's expansion strategy in the cherry sector, building on the company's established partnerships in the region, including with Greenvic, a leading producer and exporter of organic fruit.
In 2024, Agrovision and Greenvic initiated a partnership to meet the high demand for cherries and other premium superfruits in the Chinese market.
Agrovision remains focused on inspiring healthy snacking worldwide. Its commitment to sustainable and regenerative farming practices will be central to Agrovision Chile's operations, ensuring that this expansion has a positive impact on both consumers and the environment.
Source: Portal Frutícola
Images: Portal Frutícola
29 Apr 2024
Cherries Glamour bridges a critical 'production window' between the hemispheres. With the Spanish season running from April to August, and the southern hemisphere season running from November to February, Cherries Glamour offers cherries when they are not globally available.
25 Jan 2024
The project results promise new standards for nitrogen management in the cherry industry. Fertiliser use can be optimised and N losses reduced if applications follow tree demand and seasonal uptake patterns.
14 Nov 2025
The global cherry market is expanding rapidly: Turkey, Chile and Uzbekistan are leading the growth in both production and exports. Focus on agronomic performance, international trade, and key destination markets across Europe, Asia and Latin America.
14 Nov 2025
In Chile, a cutting-edge system of sensors, drones and AI is transforming cherry farming: real-time monitoring, maturity forecasting and optimized orchard management using predictive models tested in productive fields. A digital future for cherry growers.
