The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
12 May 2023
Experiences with the application of multifunctional insect nets, territorial biological control and the attract & kill technique in Vignola. The study project on integrated cherry tree management is entering the third year of the work programme.
03 Jan 2025
The ORP measures the oxidising capacity of water. A higher value indicates a greater capacity to destroy microorganisms. By lowering the pH, dissolved ozone becomes more effective as an oxidising agent. This increases the ORP and improves the effectiveness of the disinfectant.
02 Mar 2026
Toschi Vignola reaches a 51% volume share of amarena cherries in Puglia, Campania and Sicily between October 2024 and September 2025. Sales rise 26% in Campania and share grows 33% in Sicily, according to Circana data across hypermarkets, supermarkets and self-service stores.
02 Mar 2026
How does Canada stay competitive in the global cherry market? New varieties developed in British Columbia, plant variety protection (PVP) and strong public-private partnerships increase yields, quality and exports, supporting growers and the agri-food value chain.
