The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
20 Apr 2026
In Chile’s cherry sector, oversupply and rising costs are reshaping the market. According to Raimundo Cuevas, not all orchards will survive: higher productivity, new varieties and a redefinition of growing areas will be essential to maintain profitability in the coming years.
04 Oct 2024
Officials stated that the estimated harvest of 8,700 tons for this season has decreased by 33% compared to the previous year and by 35% compared to the annual average. The annual harvest has fallen below 10,000 tons only once in the last decade: 9,160 tons in 2021.
04 Jun 2026
Chile’s cherry sector must reduce its dependence on China and shift 30% of exports toward new markets. Agronomy, varieties, quality, packaging and commercial strategy are becoming decisive to protect value, competitiveness and the long-term future of the industry.
04 Jun 2026
Study on sweet cherry and pedunculate oak in Austria and Croatia shows how growth, SLA and phenology depend on site, soil and local climate. Phenotypic plasticity and individual variation reveal key pathways for adaptation and resilience of European forests to climate change.
