The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
13 Jan 2026
The 2025 cherry season in the Pacific Northwest saw high prices and excess volumes. At Yakima's Cherry Institute 2026, the industry gathers to discuss strategies, market dynamics, export challenges and future crop timing. A turning point for U.S. cherry growers.
18 Apr 2025
A groundbreaking agrivoltaic pilot project in Germany installs lightweight solar panels over cherry orchards using existing weather protection systems—maximizing land use, preserving fruit yields and offering a replicable, sustainable model for smart farming across Europe.
25 Mar 2026
A study from China introduces advanced tools like e-nose and e-tongue to assess sweet cherry quality. The approach reveals genetic variability, sensory profiles, and new strategies for breeding, post-harvest optimization, and market segmentation.
25 Mar 2026
Coldtech introduces advanced rapid cooling technology in Chile that preserves cherry quality immediately after harvest. It reduces deterioration by up to 75%, improves efficiency across operations, and supports consistent premium standards for global export markets.
