The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
15 Aug 2024
As far as the domestic market is concerned, according to data from SIMA GPP, there was a price increase in 2023 compared to the previous three-year period 2020-2022, especially in the last weeks of the campaign, where the price rose from around 3€/kg to around 4.70€/kg.
27 Feb 2026
The U.S. tart cherry industry unveils True Tart™, a certification mark highlighting authentic U.S.-grown Montmorency cherries. The goal is to stand out from imports, boost grower returns and strengthen demand through marketing, research and targeted communication.
18 Jun 2026
France’s 2026 cherry production has been revised down after hail in Auvergne-Rhône-Alpes, weak demand and early Spanish competition. Prices remain under pressure while Europe expects a solid harvest, with Italy recovering and trends in Occitania and Provence-Alpes-Côte d’Azur.
18 Jun 2026
A Canadian study on Carmine Jewel sour cherries highlights how red and blue LEDs affect postharvest storage, increasing polyphenols, anthocyanins and vitamin C, improving fruit color and nutritional value for the fresh market, while weight loss remains a key factor to manage.
