The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
16 Jan 2024
Aníbal Caminiti confirmed that the strategy is aimed at fruit that arrives later in the markets. He also recalled that the strategies of the Argentinian industry have to coexist with the strong presence of Chilean cherries, not only in China but in all markets.
23 Aug 2024
This is above the previous season’s figures (2023/24), in which 83 million boxes of cherries were produced, fewer than the 95 million boxes expected by the market. However, volumes of Santina are expected to double this season 175,353 tons, which could undoubtedly impact prices.
14 May 2026
The Cereza del Jerte PDO is focusing on quality, traceability and new varieties to strengthen exports and its presence in global markets. After nearly 2,000 certified tonnes last season, the 2026 fruit promises excellent flavour, more visibility and higher certified volumes.
14 May 2026
Early cherries in Chile are entering a decisive phase: being first on the market is no longer enough. Growers need consistent quality, production stability, agronomic precision and targeted commercial strategies to turn volumes into value and compete in the Chinese market.
