The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
04 Apr 2025
The Staccato™ cherry dispute between Canada and the USA is redefining plant patent protection in agriculture. A legal battle over late-season cherries highlights key IP strategies for breeders. Discover 3 lessons to safeguard innovative fruit varieties.
16 Apr 2026
Cherry pruning in Moldova directly affects yield and fruit quality: summer pruning and renewal cuts improve size, productivity, and uniformity. Trials on varieties and rootstocks highlight effective strategies for managing modern intensive cherry orchards.
22 Jul 2026
From July 15 to August 15, Canadian Cherry Month encourages shoppers to check labels, bags and store signs before buying Canadian sweet cherries. The BC Cherry Association campaign supports local growers and promotes the Flip & Share contest with weekly prizes available.
22 Jul 2026
A study of three Hungarian sour cherry cultivars examines how ripening, sugars, organic acids, vitamin C, anthocyanins, polyphenols and melatonin shape fruit quality, nutraceutical value and the best harvest time for fresh markets and industrial processing applications.
