The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
04 Jul 2025
Turkey is now the world's leading cherry producer, followed by Chile and the USA. Based on FAO data, historical trends and projections to 2028, this article offers a full overview of the global cherry market, key exporting nations and the strategies of major producing countries.
13 Oct 2025
Full analysis of Chile's 2025/26 cherry campaign: record production, cold chain logistics, postharvest quality, climate and market risks, China’s dominance, emerging markets and strategic recommendations to ensure quality, profitability and competitiveness.
07 May 2026
The 2026 cherry season in the Pacific Northwest starts with forecasts between 19.5 and 21.5 million boxes. Lower output than the 2025 record, an early harvest and closer coordination with California define a key phase for the USA cherry market trends.
07 May 2026
In Turkey, research from Firat University shows how computer vision, deep learning and machine learning can classify cherry ripening stages with accuracy above 95%, helping improve harvest timing, fruit quality and production chain management in orchards.
