The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
13 May 2024
One of the unique traditions is the art of ‘bagging’ the cherries, arranged in a pyramid shape to prolong their freshness. The cherry harvest runs from the end of May to July and culminates in the annual festival in Borgo di Castello, scheduled from 14 to 16 June.
08 Apr 2025
In Spain’s Jerte Valley, over two million cherry trees are now in bloom: the first cherries will be harvested in 35 to 40 days. The D.O.P. adds new certified varieties like Van, Lapins, and Burlat, extending the season until August and focusing on high-quality production.
06 May 2026
PUCV research in Chile studies surface pitting in cherries, a defect that affects fruit quality, market value and cold storage. The project examines varieties, cell walls, membranes and water balance to reduce losses in exports to China and improve postharvest quality.
06 May 2026
A study in India shows that GA3 at 150 ppm improves germination, seedling vigor and nutrition in Prunus cerasoides, the Himalayan wild cherry, offering new opportunities for more uniform, efficient and sustainable rootstock production.
