The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
28 Mar 2025
Find out how selenium enrichment of Burlat cherries improves fruit quality, increases soluble solids content and reduces the risk of cracking. A study in Poland analysed the best fertilisation techniques to obtain more nutritious and resistant cherries.
21 Jan 2025
This January, two important names, Northwest Cherries and Chukar Cherries, are collaborating to highlight the benefits of Northwest sweet cherries, backed by research, and encourage their inclusion in daily nutritional plans.
29 Oct 2026
A recent study conducted in Chile investigated the germination potential of seeds from six commercial sweet cherry cultivars following exposure to environmental conditions representative of the export supply chain and the subsequent disposal of fruit in China.
29 Oct 2026
With an industry capable of exporting over 130 million crates, orchards continuing to reach full production and a potential labour shortage, the question is how to adapt the current business strategy.
