The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
12 Jul 2024
Agrion researchers Davide Nari and Valentina Roera presented the latest developments in cherry and apricot variety comparisons, while Francesca Pettiti and Luca Nari showed updates from the Forficula Auricolaria and Drosophila Suzukii trials.
21 Aug 2024
Harvista™ 1,3 SC, a 1-methylcyclopropene (1-MCP)-based growth regulator for near-harvest applications from AgroFresh, offers an innovative solution that helps growers control fruit quality and increase yield.
09 Apr 2026
A study conducted in Chile evaluates chemical thinning in cherry trees using TSA and ACC, compared with manual methods. Results highlight impacts on fruit set, quality and size, offering practical insights for improving orchard productivity and efficiency.
09 Apr 2026
At the IFTA conference in California, new technologies for cherry and stone fruit orchards highlight benefits and limits. From automation and planar systems to growth regulators, growers assess costs, yields and sustainability to improve quality and market competitiveness.
