The Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply deal with Asda to provide over 3.5 million cherries this summer.
The agreement extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand. The producer now supplies fruit for both the private label and Scotty-branded packs, increasing the volume by about three million cherries per season.
Marshall Farms cherries are available in Asda stores in three formats, within the supermarket’s Extra Special and standard private label lines: 250 g, 300 g, and 500 g. Marshall Farms packs will be available this summer in about 160 Asda stores across the UK.
The owner and grower of Marshall Farms, Jennifer Marshall, said: “Cherries are exceptional in Scotland due to the long daylight hours and cooler climate. “Scottish cherries ripen slowly on the trees, which increases the sugar levels and quality. We use the best cultivation techniques and a range of varieties to ensure our business can supply Asda with cherries well into the season.”
Rowan Marshall added: “We have been growing in the area since 1942 and are proud to be the fourth generation of Marshalls in Alyth. “We are delighted to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.”
“Being one of only four Scottish cherry growers currently in production, we are extremely proud of the quality of our products and are excited to bring the best and juiciest cherries available to Asda customers this season.”
Source: Fresh Produce Journal
Image: Scottish Business News
26 Mar 2025
Discover the best vegetation indices to monitor water stress in sweet cherry trees in south-eastern Spain. A study by the Polytechnic University of Cartagena analyses the effectiveness of NDVI, OSAVI and TRRVI with multispectral images to optimise irrigation.
23 Jan 2025
This season, 1,500 tons out of the 5,000 that the 1,200 hectares in the province have the potential to produce were harvested. This represents a 70% decline, reaching 100% in several areas devastated by drought and lack of rain
20 May 2026
A Chinese study shows how epicarp colorimetry can accurately indicate sweet cherry ripening by linking skin color, anthocyanins, soluble solids and fruit quality, supporting targeted harvesting and artificial vision technologies.
20 May 2026
Technological progress promises innovation, but research on seedless cherries raises an urgent question: why do we invest in market comforts while millions face hunger? A critical analysis of science, priorities, incentives and global responsibility.
