On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off sales of Chilean cherries for the 2024/25 season with the recent arrival of the first “Cherry Express” ship in China. During a ceremony attended by the Chilean ambassador to China, H.E. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve RMB 5 billion in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The launch event for Chilean cherry sales via sea was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the Chinese Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, the leading Chilean cherry exporter.
Thanks to large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices approximately 15% lower than those on other e-commerce platforms for the same quality and size.
To ensure quality and proper grading, JD Super has introduced size grading this season. Each box of cherries comes with a size label that allows consumers to accurately sort the fruit and ensure they receive Chilean cherries of high quality.
Since late October, JD’s online channels and its omnichannel supermarket chain 7Fresh have been selling this season’s Chilean cherries, transported by air. This product offering, which has been enthusiastically received by Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and convenient for users to enjoy the first batch of Chilean cherries.
“This large-scale procurement cooperation will enable JD Super to continue leveraging our strong capabilities in the supply chain and working closely with Chilean partners to provide Chinese consumers with a broader variety of products at competitive prices and services,” said a JD Super spokesperson.
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Images: JINGDONG
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