On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off sales of Chilean cherries for the 2024/25 season with the recent arrival of the first “Cherry Express” ship in China. During a ceremony attended by the Chilean ambassador to China, H.E. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve RMB 5 billion in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The launch event for Chilean cherry sales via sea was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the Chinese Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, the leading Chilean cherry exporter.
Thanks to large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices approximately 15% lower than those on other e-commerce platforms for the same quality and size.
To ensure quality and proper grading, JD Super has introduced size grading this season. Each box of cherries comes with a size label that allows consumers to accurately sort the fruit and ensure they receive Chilean cherries of high quality.
Since late October, JD’s online channels and its omnichannel supermarket chain 7Fresh have been selling this season’s Chilean cherries, transported by air. This product offering, which has been enthusiastically received by Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and convenient for users to enjoy the first batch of Chilean cherries.
“This large-scale procurement cooperation will enable JD Super to continue leveraging our strong capabilities in the supply chain and working closely with Chilean partners to provide Chinese consumers with a broader variety of products at competitive prices and services,” said a JD Super spokesperson.
Read the full article: JINGDONG
Images: JINGDONG
25 Nov 2024
This variety, positioned as one of the alternatives for early production areas, with years of good chill hours accumulation and a spring with suitable temperatures, can be harvested 5-10 days earlier than Santina.
27 Aug 2024
Chile is witnessing a steady growth in cherry production. According to the USDA, for the 2024/25 marketing year, Chilean cherry production is expected to reach 500,000 metric tonnes (MT), an increase of 6.8% from the previous year.
14 May 2026
The Cereza del Jerte PDO is focusing on quality, traceability and new varieties to strengthen exports and its presence in global markets. After nearly 2,000 certified tonnes last season, the 2026 fruit promises excellent flavour, more visibility and higher certified volumes.
14 May 2026
Early cherries in Chile are entering a decisive phase: being first on the market is no longer enough. Growers need consistent quality, production stability, agronomic precision and targeted commercial strategies to turn volumes into value and compete in the Chinese market.
